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from Laura Berman Fortgang

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Starting a New Dream

By Laura Berman Fortgang on September 5, 2012

Here’s an inspiring true story about two women, Jenny and Ashley who lost their jobs in the stock market and successfully pursued a new dream.  Their success formula included Jenny going back to her roots by tapping her grandmother’s pickle recipe plus a willingness to entertain a huge vision: “to be in every refrigerator on earth”.  Add to that attending pickle school and getting down on their hands and knees to plant enough seeds to grow lots of cucumbers!

                                                                                                      

As we often witness at Now What Coaching, paying attention to the bigger picture that others can see but we can not, can be extremely helpful.  In this case, it was Jenny’s husband who said the words: “You make great pickles and you’ve got some land… you should just start a pickle company.” 

 

“It Ain’t Over: They Ditched Their Jobs In The Stock Market For Pickles.”

 

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