Tag: new direction

  • You Can’t Go Back to Before — And That’s the Point

    You Can’t Go Back to Before — And That’s the Point

    In the musical Ragtime, there’s a character simply called Mother. When her husband leaves for a year-long expedition, she transforms. She takes in a Black couple and champions them — scandalous in early 1900s upper-crust New York society. She makes decisions, finds her voice, and becomes someone new. When her husband returns and tries to fit her back in the box she once occupied, she can’t do it. She sings a song called “Back to Before,” and it’s all about how you simply cannot return to who you were.

    I think we can all relate to that tension.

    We long for the past.
    We long for that thing that
    was.

    There’s actually a psychological term for it — rosy retrospection — which is our tendency to remember the past as kinder and gentler than it may have actually been. We don’t remember the anxiety of that “easier” chapter. We remember the feeling of being less burdened.

    I know that feeling personally. My son has epilepsy. I can remember a time when they were petit mals — frightening, yes, but something our family had learned to navigate. Something that had become, in its own difficult way, our normal. Then came the grand mals, and everything shifted. I remember thinking if I could just get back to before that happened, we could handle this. What I didn’t realize at the time was that “before” wasn’t waiting for me. It had already closed.

    That’s the thing about “before.” Even if you could somehow return to that exact moment in time, you would bring this version of yourself with you. You’ve grown. You’ve changed. So you truly can’t go back. What Mother’s song captures so beautifully is that the “before” she mourns was also a version of herself that was smaller, quieter, and less fully alive. Growth and loss are often the same door.

    You Can't Go Back to Before — And That's the Point by Laura Berman FortgangWhen we spend our energy facing the rearview mirror, we risk getting stuck there. Nostalgia in small doses is sweet, warm, and deeply human. But when we move in there, it becomes a form of grief that never resolves. It keeps us comparing the present to an idealized past that didn’t quite exist, and the present always loses that competition. We can become so loyal to who we were that we become strangers to who we’re becoming.

    Here are four things that can help you move forward:

    Honor it, then set it down. You are absolutely allowed to miss what was. Grief is real, and grief is authentic. But there’s a difference between visiting the past and moving in there. Acknowledge what you’ve lost, feel it fully – then deliberately turn toward what remains.

    Ask: What does this make possible? Every ending carries a hidden opening. The question can’t only be “what did I lose?” It has to become “what is this new chapter calling forth in me? Who am I becoming?” That’s where the real focus belongs. Not on the closing door, but on the one that’s beginning to open.

    Trade nostalgia for gratitude. Nostalgia looks backward. Gratitude — real appreciation — lives in the present. Instead of wishing you could return to a good moment, practice being grateful it happened at all. That single reframe moves you out of longing and into appreciation. And appreciation puts you right back in the present, where your life is actually happening.

    Build something to move toward. The pull of the past is strongest when the future feels empty — when there’s nothing on the horizon you’re looking forward to. So put something there. It doesn’t have to be grand; even something small gives forward motion a direction. Once you start moving forward, it becomes easier to keep going. Mother doesn’t end her song with any kind of tidy resolution. She can’t get back to the past, but she stands in the truth of her own change. I think that is actually the bravest thing any of us can do. Not pretending the past didn’t matter and not letting it hold us hostage either. Just standing in who we’ve become.

    I still have moments where I’d give anything to go back to before. But I’ve also learned that the version of me who came through what came next is more capable, more compassionate, and more present than I ever was before.

    You can’t go back to before.
    But you can decide, right now, what you’re moving toward and allow the next chapter to begin.

  • Visibility – Make This Your Year to Be Visible

    Visibility – Make This Your Year to Be Visible

    Visibility creates opportunity. It’s that simple.

    When you show up consistently – whether in meetings, on social media, or at networking events – you put yourself in the right place at the right time. Those “lucky breaks” people talk about? They happen because someone chose to be visible.

    Why Visibility Matters

    Visibility builds trust and credibility over time. When people see you regularly, they begin to recognize your expertise and value. And here’s the thing: visibility compounds. The more you show up, the more opportunities find their way to you. Careers are built on this foundation.

    How to Build Visibility as an Employee

    If you work in a company, visibility starts with speaking up. Make sure you get credit for your great work. Contribute thoughtfully in meetings – not just to be heard, but to add real value.

    Volunteer for high-visibility projects. Not the ones nobody else wants, but the strategic initiatives that will showcase your skills and get you noticed by decision-makers. Build relationships across departments and levels. Your network inside your organization is just as important as the one outside it.

    Visibility - Make This Your Year to Be Visible by Laura Berman FortgangHow to Build Visibility as an Entrepreneur

    Show up on platforms where your ideal clients are, but don’t stop there.
    Get involved in your community.
    Volunteer for opportunities that put you in front of the right people.

    Make it easy for people to understand exactly what you do. I recently worked with a new coach who attended one networking meeting, made themselves visible to the group’s leader, and landed a speaking engagement that will put them in front of hundreds of potential clients. That’s the power of visibility.

    Remember:
    There’s visibility on a small scale (one-on-one relationships) and visibility on a larger scale (platforms and speaking).
    Both matter.

    For Those Who Hate Being Visible

    Let me be honest: Being self-conscious is a little egotistical.
    You’re assuming everyone is judging you probably because you’re judging yourself and others.
    Get straight with yourself.
    Stop judging yourself.
    Stop judging other people.

    You need to adopt a healthy “I don’t care” attitude. Not that you don’t care enough to do good work, but you can’t care so much about what others think that you hide your light.

    Here’s the key: You need a mission bigger than you.
    When you focus on the impact you want to make and the people you want to serve, visibility becomes about that mission, not about you.

    And introverts, I don’t want to hear that you can’t be visible.
    You just need to know yourself, do things your way, and stay connected to your bigger purpose.

    Common Visibility Mistakes

    Assuming good work speaks for itself.
    It doesn’t. You need to share your wins, whether you’re presenting results to your boss or sharing client success stories on LinkedIn.

    Confusing visibility with bragging.
    They’re not the same thing. Sharing your accomplishments and expertise is not bragging; it’s informing people about what you can do and who you can help.

    Being inconsistent.
    Disappearing for long periods and then showing up only when you need something (a sale, a favor, a promotion) doesn’t work. Consistency builds trust.

    Your Action Step

    We’re still in the energy of a new year. Make this your year to be visible.
    Be consistent.
    Put yourself forward.
    Don’t be afraid to be vocal about your accomplishments.

    Visibility creates opportunity, and opportunity is what you’re after.

  • When the Storm Hits: Your Guide to Weathering What Comes and Emerging Stronger

    When the Storm Hits: Your Guide to Weathering What Comes and Emerging Stronger

    The meteorologists saw it coming days in advance. The grocery stores emptied of bread and milk. Batteries flew off the shelves. Everyone knew the storm was approaching, yet when it finally arrived, many still found themselves unprepared for its full force.

    Life’s storms work the same way. Sometimes we see them gathering on the horizon – a organizational restructuring, a relationship reaching its breaking point, a business model that’s clearly running out of road. Other times, they hit without warning, leaving us scrambling to find our footing while everything we counted on gets rearranged.

    The question isn’t whether storms will come. They will.
    The question is:
    How will you prepare, how will you weather them, and how will you use what they teach you?

    Before the Storm: The Art of Strategic Preparation

    Here’s what most people get wrong about preparation:
    They stockpile supplies, but they forget to strengthen their foundation.

    When I work with leaders and entrepreneurs facing major transitions, I ask them a simple question: “What are you anchoring to?” When everything else is moving, you need something solid to hold onto. For some, it’s their core values. For others, it’s their sense of purpose or their commitment to the people they serve.

    The coaches I work with who navigate industry changes most successfully aren’t the ones with the biggest emergency funds (though those help). They’re the ones who’ve built what I call “foundational flexibility,” which is a clear sense of who they are and what they stand for, combined with the agility to adapt their methods without compromising their mission.

    Practical preparation looks like this:

    Know your non-negotiables.
    What absolutely must be protected?
    What defines you at your core?
    When you’re clear on this, you can let go of everything else with much less anxiety.

    Build your support system before you need it.
    The middle of a crisis is not the time to start looking for allies.
    Invest in relationships during the calm, so you have people to call when the winds pick up.

    Create options, not just plans.
    Plans assume a predictable future.
    Options give you choices when the unexpected arrives.
    What are three different ways you could respond if X happens?
    What resources could you access if Y occurs?

    When You’re In It: Weathering the Storm

    There’s a moment in every storm when you realize – this is happening.
    The preparation phase is over.
    Now you’re just trying to stay upright.

    This is when your previous work pays off, or when you discover what you missed.

    When the Storm Hits: Your Guide to Weathering What Comes and Emerging StrongerThe most important skill for weathering a storm isn’t strength; it’s presence.
    The ability to stay aware, stay responsive, and resist the temptation to panic-react your way into worse problems.

    I’ve watched brilliant people make terrible decisions in the middle of storms because they were so desperate to make the discomfort stop that they grabbed at the first solution that presented itself.
    They pivoted their entire business model after one bad quarter.
    They blew up a relationship because they couldn’t tolerate the tension of uncertainty.
    They abandoned their vision because it got hard.

    Weathering a storm means accepting that some things are out of your control while staying active in the things that aren’t.

    You can’t stop the storm, but you can:

    Protect your energy.
    This is not the time to take on new commitments or push yourself to maintain “business as usual.”
    Give yourself permission to focus on essentials.

    Stay connected.
    Isolation is the enemy of resilience. Reach out. Ask for help. Let people know you’re struggling.
    The vulnerability you show now will deepen your relationships later.

    Look for the small wins.
    You don’t need to solve everything today.
    You need to take one right action, then another, then another.
    Progress compounds.

    After the Storm: Mining the Meaning

    Every storm deposits something. Sometimes it’s wreckage that needs clearing. Sometimes it’s nutrients that will feed next season’s growth. Your job is to examine what’s been left behind.

    The entrepreneurs I know who’ve built the strongest businesses didn’t do it by avoiding failure. They did it by getting exceptionally good at learning from it. Each setback became data. Each crisis revealed something they didn’t know about themselves, their market, or their model.

    The question isn’t “Why did this happen to me?”
    The question is “What does this make possible that wasn’t possible before?”

    Maybe the storm cleared out deadwood – projects that were draining energy without producing results, relationships that had run their course, assumptions that were holding you back. Maybe it revealed strengths you didn’t know you had. Maybe it showed you who really has your back.

    Coming out positive doesn’t mean pretending the storm didn’t hurt.
    It means refusing to let the hurt be the only thing that defines what happened.

    The storms will come. They always do.

    The only real question is: When the next one arrives, who will you be?
    Someone who merely survives it, or someone who uses it to become more of who you’re meant to be?

    Start preparing now. Not because you’re pessimistic, but because you’re committed to staying in the game no matter what the weather brings.

  • Before You Do, Remember Who You’re Becoming

    Before You Do, Remember Who You’re Becoming

    Every January, millions of people launch into action. They join gyms, open blank documents for that novel they’ve been meaning to write, or register their LLC for the side hustle that’s going to change everything.

    By February, most have stopped.

    The problem isn’t lack of willpower or poor planning. It’s that they’re trying to change their actions without first transforming their identity.

    The Identity-Action Gap

    Here’s what typically happens: You decide you want to lose 30 pounds, so you buy meal prep containers and download a fitness app. You want to write a novel, so you block out time on your calendar and create the perfect workspace. You’re ready to launch that consulting business, so you design business cards and build a website.

    These are all smart actions.
    But they’re built on a foundation of sand.

    When you take action without first shifting who you believe yourself to be, every choice becomes an internal negotiation. The alarm goes off at 5:30 AM for your workout, and you have to convince yourself – again – that you’re the kind of person who does this. You sit down to write, but that blank page mocks you because you don’t yet believe you’re actually a writer. You need to make sales calls for your new business, but impostor syndrome screams that you’re just pretending to be an entrepreneur.

    This exhausting internal debate is why most ambitious goals fail. You’re constantly fighting against your own self-concept.

    The Power of Identity-First Change

    Consider weight loss. Most people approach it as a behavior problem: “I need to eat less and move more.” But sustainable transformation happens when you shift from “I’m trying to lose weight” to “I’m someone who takes care of my body.”

    That subtle shift changes everything. When you’re someone who takes care of your body, choosing the salad isn’t deprivation; it’s consistency with who you are. Missing a workout creates genuine discomfort because it conflicts with your identity, not because you’re failing at a resolution.

    The same principle applies to writing your novel. You don’t need to wait until you’re published to be a writer. You become a writer the moment you decide that’s who you are. Real writers write on days they don’t feel inspired. They protect their writing time. They study this craft. Once you embody that identity, sitting down to write becomes natural rather than forced.

    And for your side hustle? Stop “trying to start a business” and start being an entrepreneur. Entrepreneurs solve problems. They learn from failure. They show up consistently even when results are slow. When that’s who you are – not what you’re attempting – the difficult actions become expressions of identity rather than items on a to-do list.

    Before You Do, Remember Who You're BecomingHow to Shift Your Beingness

    This isn’t about positive thinking or affirmations. It’s about genuine identity transformation.

    1. Define the identity clearly.
    Don’t just say “I want to be healthy.” Get specific: “I’m someone who honors my body’s needs, makes conscious food choices, and moves daily because it feels good.”

    2. Find your evidence.
    Your brain needs proof. Identify any moment (no matter how small) when you’ve already been this person. That time you took the stairs? That counts. The paragraph you wrote last Tuesday? Evidence. The helpful advice you gave a friend? Entrepreneurial.

    3. Make identity-consistent choices.
    Ask yourself throughout the day: “What would the person I’m becoming do right now?” Then do that thing, even when it’s small,
    especially when it’s small.

    4. Speak it into existence.
    Change your language. Not “I’m trying to lose weight,” but “I take care of my body.” Not “I want to write a book,” but “I’m writing a book.” Not “I’m thinking about starting a business,” but “I’m an entrepreneur building my business.”

    The Truth About Tough Actions

    Yes, losing weight requires tough choices. Writing a novel demands discipline and vulnerability. Building a business means facing rejection and uncertainty.

    Here’s what makes those tough actions infinitely easier: Alignment.

    When your actions flow from a clear sense of who you are, they stop feeling like obligations and start feeling like integrity. You’re not forcing yourself to do hard things; you’re simply being consistent with who you’ve become.

    The action is still challenging, but it’s no longer a battle with yourself.

    Before you revise your goals or create your action plan, pause.
    Get clear on who you’re becoming.
    Let that identity settle into your bones.

    Then watch how naturally the right actions follow.

  • The Power of Pumpkin Spice

    The Power of Pumpkin Spice

    Fall is just around the corner again, and you know what that means — it’s pumpkin spice season!

    I know … you’re either rolling your eyes, giddy with excitement, or couldn’t care less. But stick with me here, because we should all be paying attention.

    Love it or hate it, there’s no denying the POWER of pumpkin spice.

    I kid you not — studies have found that Americans are spending over half a BILLION dollars on pumpkin spice stuff every year. Buying up everything from Starbucks lattes to scented trash bags, industry insiders call it the “pumpkin spice economy.”

    Sure, it may seem like things have gotten out of hand, and seeing the hype start in mid-August is a pet peeve of mine. Personally, I’m a fan of pumpkin spice, and I’m an even bigger fan of pumpkin spice as a marketing phenomenon.

    Marketers have NAILED this. Here’s how —
      1. The Power of Pumpkin Spice by Laura Berman FortgangBuilding anticipation: Those of us who are fans of the rich, fragrant flavor and scent crave our first annual sip or whiff.
      2. Creating emotional connection: It’s become interwoven with the coziness of the season, like a warm sweater, crackling fires, and family holiday gatherings.
      3. Making a limited-time offer: Not being able to order it year-round makes it special. Consumers hurry to buy while they can, as much as they can.
      4. Establishing consistency: We know this thing is coming down the pike every year and have come to rely on it.

    How can you translate these lessons into your business or career?

    Anticipation: Talk about what you’re brewing up; create intrigue. Developing a new program? Offer hints along the way. Working on an exciting project? Let others know you can’t wait to share. Before long, people will be on the lookout for whatever you have going on and want in on it.

    Emotional connection: Make sure people associate your work with something deeper than a commodity. You don’t just offer accounting services, but peace of mind. Not just coaching, but clarity and inspiration.

    Limited access: Scarcity encourages people to take action. Offer a limited number of one-on-one coaching opportunities. Focus on projects that make the greatest impact rather than spreading yourself thin.

    Consistency: Let people know what to expect from you, so they can look forward to your upcoming podcast episode, newsletter, program launch, or presentation at the next industry conference — and depend on you showing up.

    I’d love to know how you’re going to spice things up this fall. Hit reply and share.

  • How to Deal with Difficult People

    How to Deal with Difficult People

    Let’s face it; people can be difficult.

    Even if you consider yourself a people person, dealing with various needs, personalities, priorities, and quirks can be challenging.

    There’s always going to be conflict.

    Whether it’s a tough client, boss, or coworker, your overall success and happiness ultimately depend on how well you’re able to navigate that relationship.

    The good news – it’s not as hard as you might think — as long as you keep these three tips in mind:

    Tip #1: In any given situation, you have two realities:
    1. The facts and 2. The interpretation of the facts.
    We are not always going to agree on the interpretation. Here is an example:

    How to Deal with Difficult People by Laura Berman Fortgang

    Person A: This stinks! I was planning to go to an arts festival; my day is ruined!

    Person B: How wonderful! My lawn needed this, and now I can curl up with a good book.

    We all view facts differently. When you’re dealing with a difficult person or situation, you have to remember — there’s what happened, and there’s what each person thinks about what happened. Once you’ve considered this, it’s easier to resolve any friction.

    Tip #2: Follow Stephen Covey’s advice to begin with the end in mind. (That’s habit #2 in his blockbuster book, The 7 Habits of Highly Effective People.)

    People don’t like drama because they’re afraid they’ll get stuck in whatever nastiness ensues.

    When you find yourself in conflict, focus on what you want to get out of it. What’s your goal? What do you want to resolve? Keep your eye on the prize, and stay focused on moving forward.

    Tip#3: Avoid the word “you” unless it’s used in a positive light.

    Saying “you” in the heat of conflict triggers an inflammatory response. People feel blamed and berated, and they don’t like it one bit.

    Instead, frame the conversation with the word “I.” I hear you,  understand,  see we have a difference of opinion, and I want you to know I want to resolve this to your satisfaction.

    This keeps the other person off the defensive and out of “fight or flight” mode. It allows for a reasonable conversation and coming to a resolution.

    These three tips will make a big difference, and the more you use them, the more you’re able to build rapport and trust, even with the most difficult people. The next time a conflict arises, you can build on the successful outcome you created the last time. Before you know it, that person no longer ruffles your feathers because you know how to deal with them.

    Remember: The customer isn’t always right. Your boss isn’t always right. And that overbearing coworker isn’t always right.

    You don’t have to let difficult people walk all over you. It’s okay to disappoint people, agree to disagree, and move on. You’ll have more respect for yourself, garner more respect, and win in the end.