Did you watch the Super Bowl halftime show? Bad Bunny brought his full Puerto Rican identity to that stage – the music, the culture, the language, the pride. He didn’t water himself down for the biggest audience in television. He expressed himself completely, and the world leaned in.
That’s what happens when you stop compartmentalizing who you are and what you do.
Can you relate to this? You’re a talented service provider or coach with so much to offer, but the business side of your business feels heavy. Not fun. Hard to get motivated for. (Who likes to do sales calls?!)
I just had this exact conversation with a coach in my A-List Coach Program. She’s in that wonderful position of being a retiree where money isn’t the main driver, but she still wasn’t showing up for her coaching practice the way she wanted to. The entrepreneurial side felt like a grind.
Then she mentioned something in passing: How much she loved teaching her memoir writing class. It was just a side gig, not even a hustle really. But when she talked about it, her whole energy shifted.
And that’s when I saw it.
Those two things didn’t have to be separate.
“You have people writing about the past,” I told her. “Why don’t you also have them write their future? Then coach them to that future.”
A light bulb went off. Suddenly, she wasn’t choosing between what she loved and what she “should” be doing. She was bringing what she loved directly into her business. She found a way to express herself through her work, and that changes everything.
Your Edge Is Already Inside You
Here’s what I’ve learned after years of coaching entrepreneurs: The things you love doing aren’t distractions from your business; they can BE your business. Or at least, they can become your edge – the thing that makes you different, that no one else does quite like you.
I had another client years ago who loved knitting. She created a knitting circle where she coached people about their lives while they knitted together. The knitting wasn’t a gimmick; it created the container for deeper conversations and transformation.
I did this myself. I took my love of performing and theater and created a character – a life coach – and did a one-woman show for four years. It was my original expression of me in my work, and it still had good coaching at its core.
I’ve met a guy who did pit crew for NASCAR and turned that into a team building exercise. He now sells to corporations everywhere. Nobody else does that.
What about you? What do you love that you’ve been keeping separate from your “real” business?
Three Questions to Find Your Expression
If you want to explore how to bring what you love into your coaching or service-based business, start here:
1. What makes you lose track of time?
Cooking? Hiking? Writing? Painting? Reading poetry? Dancing? Gardening?
Whatever it is, name it. Don’t judge it. Just notice what activities genuinely light you up.
2. What does this activity unlock?
Think about the transformation it creates. Does cooking create connection? Does running create clarity? Does writing create self-discovery? Does knitting create calm and community? Name what this thing does not just for you, but potentially for others.
3. How could your clients experience that transformation?
This is where it gets practical. Could you coach while walking or hiking? Host a business planning dinner party? Lead a journaling workshop before your group program? Create adventure-based leadership retreats because you love motorcross?
The memoir writing teacher brought writing into coaching.
The knitter brought knitting into coaching.
The performer brought theater into coaching.
The NASCAR crew member brought pit crew dynamics into team building.
This Could Be Your Curriculum Or Your Container
Here’s what’s beautiful about this approach: What you love can become either the content you teach or the environment where you coach. It can be your curriculum or your container. It can work for individual coaches or corporate trainers. It can be intimate one-on-one work or big off-site adventures.
The key is that it’s authentically YOU. It’s not something you’re doing because a marketing guru told you to. It’s not a strategy you copied from someone else’s playbook. It’s your original expression coming through your work.
Bad Bunny didn’t try to be anyone else on that stage; he brought all of himself and trusted that would be enough.
And it was more than enough – it was magnetic.
Why This Matters
When you express yourself through your business, three things happen:
First, marketing becomes natural.
You’re not forcing yourself to show up and talk about something that feels boring or heavy.
You’re sharing what you genuinely love.
Second, clients feel your energy.
They can tell the difference between someone going through the motions and someone who’s fully alive in their work.
Third, you actually enjoy it.
All that drudgery we have to do as entrepreneurs (the sales, the content creation, the showing up consistently) becomes so much easier and more enjoyable when it’s connected to something you love.
Your Challenge
Here’s my thought for you as we wrap up the weekend:
Take those three questions seriously.
Sit down with your coffee or tea, and actually answer them.
What makes you lose track of time?
What does it unlock?
How could your clients experience that?
Your business doesn’t have to feel like a grind.
What you love isn’t separate from your work; it might be the very key to it.
Express yourself.
Let that be your edge.
Let that be the thing that makes your business unmistakably, authentically yours.
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