Now What?® Coaching

Tag: career

How to Stop Imposter Syndrome in Its Tracks
Do you ever feel like an imposter?

Are you sometimes afraid that someone’s going to discover you have no idea what you’re doing — that you’re not the expert you proclaim to be, you’re not as skilled as you’ve made yourself out to be, and you’re not quite qualified to be in the position you’ve found yourself in?

Maybe you’re worried that you don’t measure up somehow, so it makes you feel like you’re pretending to be someone you’re not.

Here’s what this looks like.

Them: We’d like to interview you [for a dream job]!
You: Maybe they didn’t notice I don’t have enough experience.

Them: Congratulations! We’d like to offer you the [dream] job.
You: I’ll surely be fired by Tuesday, once they figure out I’m a fraud.

Them: We’ve selected your proposal to speak at the next conference.
You: Oh no! I’m probably going to make a fool out of myself.

Them: I’m looking for a coach, and I’d love to work with you.
You: But what if I can’t help you get results, and you tell everyone I’m a con?

I’m not a doctor, but as a Master Certified Credentialed Coach with 30 years of experience, I can confidently assess what’s happening here.

Imposter Syndrome

Don’t worry; it’s not fatal to your career or success.

Most people struggle with it from time to time, and it’s entirely “treatable.”

If you feel like your Imposter Syndrome is flaring up, here’s what I suggest you do —
1. Pause and accept what’s happening. No sense in ignoring the symptoms. Denying it only makes things worse by trying to overcompensate.
2. Learn to recognize your triggers (comparisons, someone else’s recent success) and how you respond, so you can head it off at the pass. Before you go into a full-on panic, tell yourself, “This is just imposter syndrome flaring up again. Nothing alarming. You can do this.”
3. Notice your self-talk. As soon as you start beating yourself up, STOP. It may sound easier said than done, but you can tell yourself “no.” No more negative self-talk; you’re not listening.
4. Ask yourself what success looks like. Are you trying to measure up to a perfect ideal? Scratch that and aim for progress instead.
5. Keep learning. The best way to keep Imposter Syndrome at bay is to continue seeking out new knowledge and ways of doing things, evolving, and growing your skill set.
6. Celebrate wins! I can’t say enough about this. Remind your brain that you’re doing good things.
Do this again and again, every time Imposter Syndrome starts to creep up, and you’ll start experiencing it less and less.

Don’t get caught up in calling yourself an expert. Instead of thinking of yourself as someone who’s supposed to know everything, think of yourself as someone who makes it your business to learn everything you can about your particular topic of choice.

You’re not an imposter, so keep showing up as the best of who you are. You’ve got this!
October 1, 2023
The Power of Pumpkin Spice
Fall is just around the corner again, and you know what that means — it’s pumpkin spice season!

I know … you’re either rolling your eyes, giddy with excitement, or couldn’t care less. But stick with me here, because we should all be paying attention.

Love it or hate it, there’s no denying the POWER of pumpkin spice.

I kid you not — studies have found that Americans are spending over half a BILLION dollars on pumpkin spice stuff every year. Buying up everything from Starbucks lattes to scented trash bags, industry insiders call it the “pumpkin spice economy.”

Sure, it may seem like things have gotten out of hand, and seeing the hype start in mid-August is a pet peeve of mine. Personally, I’m a fan of pumpkin spice, and I’m an even bigger fan of pumpkin spice as a marketing phenomenon.

Marketers have NAILED this. Here’s how —
1. 1. Building anticipation: Those of us who are fans of the rich, fragrant flavor and scent crave our first annual sip or whiff.
  2. Creating emotional connection: It’s become interwoven with the coziness of the season, like a warm sweater, crackling fires, and family holiday gatherings.
  3. Making a limited-time offer: Not being able to order it year-round makes it special. Consumers hurry to buy while they can, as much as they can.
  4. Establishing consistency: We know this thing is coming down the pike every year and have come to rely on it.
How can you translate these lessons into your business or career?

Anticipation: Talk about what you’re brewing up; create intrigue. Developing a new program? Offer hints along the way. Working on an exciting project? Let others know you can’t wait to share. Before long, people will be on the lookout for whatever you have going on and want in on it.

Emotional connection: Make sure people associate your work with something deeper than a commodity. You don’t just offer accounting services, but peace of mind. Not just coaching, but clarity and inspiration.

Limited access: Scarcity encourages people to take action. Offer a limited number of one-on-one coaching opportunities. Focus on projects that make the greatest impact rather than spreading yourself thin.

Consistency: Let people know what to expect from you, so they can look forward to your upcoming podcast episode, newsletter, program launch, or presentation at the next industry conference — and depend on you showing up.

I’d love to know how you’re going to spice things up this fall. Hit reply and share.
September 17, 2023
The Significance of the WIN

When you’re looking to reinvent your career or start a business, resilience is crucial.

Because sooner or later, the going will get tough. You’ll need to not only stay motivated but also recover quickly and bounce back whenever you encounter difficulties.

One of the best ways to do this is to focus on your wins.

When facing challenge after challenge, it can feel like losing is imminent. Directing your attention toward your triumphs is like a continuous reminder that you’re actually someone who wins — and keeps winning — every day.

So whenever I work with a client, we start our session with a win.

Sometimes it’s something big — secured a dream job interview, landed a new client, booked a speaking gig, nailed a program launch.

But sometimes it’s something seemingly small — updating your resume, sending a newsletter, booking a discovery call, attending a networking event.

But a win is a win!

Even if you have to dig for it and rack your brain, always keep in mind that you’re a winner at something this month, this week, this morning… here’s why —

A win is something you WANT.
It’s INTEGRAL to your well-being.
And it NEGATES problems.

W.I.N.

If you have a challenging goal to tackle, wins can be the boost you need to get you there. Celebrating your victories leads to more favorable results.

A win changes your physiology. Focusing on your wins makes you shift from a stress-oriented mindset to one of possibility, wonder, and what’s next.

Your creativity amplifies, your problem-solving improves, and your confidence flourishes. You’re ready to take on the next step knowing there will be a positive outcome — if not exactly what you’re aiming for, something better than where you are. A win is imminent!

I’ll admit, this is easier said than done.

In fact, it’s been a personal challenge for me over the years. I thought my problems made me interesting, and I used them as comic fodder, part of my personality. But the self-deprecating humor wasn’t serving me.

It wasn’t until I learned to focus on what was right in my life that things began to shift. By focusing on what was right, I started doing more of what was right, and my wins beget more wins.

Success breeds success.

August 27, 2023
Break Out of the Norms You Set for Yourself

Break Out of the Norms You Set for Yourself

I had to take a forced break from my usual live broadcast and my newsletter topic plan this past week due to my mother being in the hospital.

Between both my parents, other family members, and one of my children’s childhood spent in hospitals, I’ve been here all too many times.

HERE is disrupted, in hyper-vigilance, learning on the fly. It’s making important decisions while watching the American healthcare system flail and often fail to meet the needs of those that require care.

HERE is sitting with loads of time on my hands while I’m bedside to advocate for my loved one’s care, but not having enough brain power to do anything productive or move business forward.

HERE is going through every full-time job in your mind of what will be required to get your loved one to the next stage of care (or resuming their life) without being able to do anything to prepare because you have no idea when you have to activate a plan or what level of functioning you have to prepare for.

You can’t know until you know, which makes everything a last minute rush to an invisible finish line.

Good healthcare workers are heroes. Truly. I’m so grateful for those that truly care and fight alongside me for the care my loved ones need.

What I want to impart here is a call to action to wake up to your own life and shake yourself out of inertia. As I watch my mother struggle with a watershed moment where she is only likely to get worse and not better, I put forth this message to not let your life pass you by.

I’m not sharing about this personal challenge for your attention or sympathy. I don’t need it nor want it. I’m sharing to encourage you to shake off whatever is holding you back and take a bold action to move your life forward.

As hard as it seems, as impossible it appears to reach your desired outcome, as hopeless as your past results may make you feel, do something to break out of the norms you have set for yourself.

Yes, you have set them for yourself. You’ve accepted certain behaviors from yourself or others, you’ve let circumstances curb your possibilities, you may have even given up.

STOP THAT NOW.

Imagine sitting bedside (maybe some of you have) watching a loved one deteriorate to a shadow of their former selves. Imagine the things they never did and wanted to do.

The things they didn’t know how to say and never will. The wonderful things they did that they could never repeat again. What would that stir you to do?

Maybe it’s time to look at your bucket list. Maybe it’s just your to-do list that need a glance where you might find all the items are absurd in the bigger scheme of things.

Maybe it’s a look at your goals to find out if they’re really yours or better represent things you think you SHOULD do vs. really want to do. Maybe it’s just doing NOTHING and enjoying your life for a while that is the call. I don’t know, but you likely do.

I have nothing cataclysmic to share about what another round of being bedside is doing for me. Right now, it’s just draining and anxiety producing to not know what I’m preparing for.

So please, take heed. Break out of your fog. Take the driver’s seat of your life.

August 20, 2023
How to Bounce Back After Disappointment
At some point, we all face disappointment.

Whether you get passed over for a promotion, lose a big client, your new program launch flops, or your business partner bails on you — things don’t always go as we hoped…and frankly, it sucks

But although feeling let down is perfectly normal, dwelling in disappointment won’t do you any good

It’s okay to be a little bummed, but you also need to be able to bounce back

And the key to bouncing back is a little trick called letting go.

The Buddhists believe that any pain we have is because we’re attached — to an outcome, to a person, to an expectation, etc. So their tradition, it’s all about practicing non-attachment.

Letting go is easier said than done, but it’s a powerful practice.

Think about it this way — nothing is permanent anyway. When the trees bloom in the springtime, the beauty is fleeting and followed by blossoms shriveling and falling away.

The idea is to feel emotions and experiences, be with your feelings, and let it go.

How does this apply to disappointment?

When you face disappointment, the level of pain you experience depends on how attached you were to the outcome.

But you might be thinking to yourself, “Wait, Laura, how am I supposed to achieve my goals if I don’t care about results?”

I get it; this advice seems counterintuitive for people who are ambitious, looking to make a career change, or eager to grow a business.

But here’s the thing —

When you’re working on something, of course you want it to come to be. However, the success journey is a fine dance of duality and rationality.

If you face disappointment, you’re going to mourn. Allow the feeling, sit with it, and set some parameters. How long are you going to give it?

That dream job or dream client slipped through your fingers? Give yourself three days to wallow mire, get back up, brush yourself off, and keep going.

Here are a few tips that work for me.
1. Say to the universe or whatever higher power you believe in: This or something better! If one thing doesn’t work out, let it be what clears the path for something meant for you.
2. Become a student and ask, “What did I learn from this?” Remember, whatever you picked up in this process is valuable, and regret is useless.
3. Focus on what you do have. Whether than giving all the power to the thing you lost, put your attention on what’s already yours or what you’ve gained or can gain because of the loss.
4. Stay in action. Movement is your friend and stagnant is an enemy that’s sure to set you back.
No matter how gut-wrenching it might feel at the time, you’ll get through it and on to bigger and better things. Soon enough, the disappointment will be behind you, and it’ll all work out in the end.
August 13, 2023
Want to start a business? Ask yourself these questions first.

Clients often come to me looking to make a career change — into a different job, different industry, or different level. Sometimes it’s a little shift, sometimes a big step up, and sometimes a major pivot.

And it’s never easy, but always worth it. Because if you’re feeling uncomfortable and that nagging feeling that you want something more isn’t going away — it’s time to get moving!

But fair warning: the biggest nag of all can get you into trouble if you let it.

I’m talking about the entrepreneurial bug — that pesky voice that’s telling you to go out on your own, hang your shingle, and do your own thing…there’s no shutting that bugger up…

So, if self-employment is calling you, you need to take it seriously. Don’t allow yourself to make the leap into business before giving it the attention it deserves.

Hear it out, push back, and get crystal clear on your plans for success. Skip this step, and you’ll kick yourself later. Trust me on this.

Start by asking yourself some key questions —

What are you selling?
What are your specific services?, and going to charge?
Will you become an LLC or incorporate?
What kind of seed money will you need?
Who are your ideal clients and where will you find them?
Who’s going to hold you accountable and keep you on track?

The reality is, it takes 1-3 years to build a sustainable service business. Most likely, you’ll be chief, cook, and bottle washer for a while. You may even have to do some work for free in the beginning. There’s a lot to take into consideration…

Are you willing to take the risks? Make the sacrifices? Do what it takes?

You can do it, but you’ll want to go into it with eyes wide open.

May 21, 2023