career

Want to start a business? Ask yourself these questions first.

By Laura Berman Fortgang on May 21, 2023

Clients often come to me looking to make a career change — into a different job, different industry, or different level. Sometimes it’s a little shift, sometimes a big step up, and sometimes a major pivot.

And it’s never easy, but always worth it. Because if you’re feeling uncomfortable and that nagging feeling that you want something more isn’t going away — it’s time to get moving!

But fair warning: the biggest nag of all can get you into trouble if you let it.

I’m talking about the entrepreneurial bug — that pesky voice that’s telling you to go out on your own, hang your shingle, and do your own thing…there’s no shutting that bugger up…

So, if self-employment is calling you, you need to take it seriously. Don’t allow yourself to make the leap into business before giving it the attention it deserves.

Hear it out, push back, and get crystal clear on your plans for success. Skip this step, and you’ll kick yourself later. Trust me on this.

Start by asking yourself some key questions —

What are you selling?
What are your specific services?, and going to charge?
Will you become an LLC or incorporate?
What kind of seed money will you need?
Who are your ideal clients and where will you find them?
Who’s going to hold you accountable and keep you on track?

The reality is, it takes 1-3 years to build a sustainable service business. Most likely, you’ll be chief, cook, and bottle washer for a while. You may even have to do some work for free in the beginning. There’s a lot to take into consideration…

Are you willing to take the risks? Make the sacrifices? Do what it takes?

You can do it, but you’ll want to go into it with eyes wide open.

Are You Playing The Short Game or The Long Game?

By Laura Berman Fortgang on December 16, 2022

We live in a time when people expect instant results.

And I get it.

When you’re in a difficult spot, stuck in a rut, and feel like you just can’t take it anymore — and you finally reach a breaking point where you want out…

You want OUT, and you want out fast.

But the tricky thing is your career and business happiness, fulfillment, and success requires playing the long game.

Getting caught up in short-term wins (a.k.a. survival mode) is what causes things to go wrong. It’s exactly why when people make rash moves, they often find themselves right back where they started.

Here’s what I mean —

I was talking to someone recently who was incredibly unhappy with their job. It was a classic case of overwhelm. Demanding boss. Grueling expectations. Excruciating schedule. Worst of all, this person felt trapped with no time to plot an escape or even figure out where else to go.

This is a tough but all-too-common catch-22 scenario. “I’ve got to find a new thing, but my current thing is consuming all of me, so I can’t.”

In another recent conversation, I was talking to a business owner. She was complaining to me that relationship building—getting on the phone, meeting up in person, and cultivating trust with her network—was taking up a heck of a lot of time.

From her perspective, building a business online – getting out there on social media, creating a brand, and following some marketing guru’s “simple step-by-step approach” – looked a whole lot faster and easier.

When assessing each of their sets of circumstances, I had the same question:
“Do you want to play the long game or the short game?”

The reality was, both of these folks were getting beat up pretty badly. They were letting their work get the best of them — allowing it to pack their calendar, drain their energy, and essentially, take over their lives.

No carving out time for what mattered most.
No focus on yielding the results they wanted.
No self-reflection, balance, or fulfillment.

Nothing but work, work, work … on the kind of stuff they didn’t want to be doing.

Fair warning: If you keep allowing yourself to get pummeled like this, there’s going to be a breakdown. I see it all the time! (Did you read last week’s email about burnout?!)

Stuck in a job or career that’s taking over your life? You have to find a way to carve out at least 30 minutes a day to plot your escape.

Looking for the best bang for your buck as a business owner? You have to focus on what’s working rather than getting distracted by empty promises of what may or may not work for you.

Improving your circumstances is all about optimizing your time, maximizing your efforts, and getting clear on what you really want.

If you wish to succeed on your terms, you must be willing to play the long game.

You have to think like an athlete — doing the conditioning, committing to workouts, and building muscle between games and wins. It’s not always fun or easy, but it’s worth the victory.

What can you do now to get yourself ready to reach your long-term goals?

The Often-Overlooked Secret Behind Success

By Laura Berman Fortgang on December 4, 2022

In my line of work, I get to meet a lot of interesting people with interesting stories.

We’re talking about career change and personal growth, so these stories often include tales of facing obstacles, reevaluating priorities, and starting or scaling a business.

I coach folks throughout their journey, so we’re meeting at various stages along the way.

Sometimes they’re working a corporate job with dreams of making a side business their full-time gig.

Sometimes they’ve started a business but hit a plateau because they have too much on their plate and not enough help to get it all done.

And sometimes they’re somewhere in between…

We’re all grappling with various questions and challenges, and that’s okay — as long as we’re willing to ask for guidance, help, and input from those who are a few steps ahead.

No matter what it is, there’s always someone who’s been there, done that, and can make the next leg of your career or business journey easier for you.

A couple of weeks ago, I had the opportunity to sit down with Sadie Prestridge — founder of Prestridge & Co., an Executive Virtual Assistant agency.

An interesting person with an interesting story, I invited her to sit down with me and chat on my weekly Friday Focus. (You can catch me Fridays at 10am eastern on my Linked in Profile, Instagram (@LauraBFortgang) or our Facebook Group HERE)

You won’t want to miss this conversation — Watch in our Facebook Group

If you’re a business owner, feeling overwhelmed by all of your to-do’s — and not even sure what to do day-to-day to grow sustainably — here’s a tip: you have to hire help before you need it. It’s the only way to level up without coming unglued!

This is the often-overlooked secret behind the success stories you hear about.

Sadie shared some fantastic, practical advice that will help you identify, prepare for, and find the kind of support you need.

Only familiar with task-oriented virtual assistants? You might be surprised by what an executive VA can do.

If you’re working a day job, looking to quit, and wondering what it really takes to go out on your own, Sadie also shares the behind-the-scenes scoop on what it took to get her agency off the ground (sans the phony overnight success nonsense we’re all so sick of hearing). I think you’ll find her story inspiring.

Do You Create Roadblocks or Does Someone Else?

By Laura Berman Fortgang on November 6, 2022

When I talk to folks about making their next career move, I’m often met with an imaginary roadblock. At this point, I’ve come to expect it.

This phantom obstacle comes in the form of a prerequisite they’ve conjured up (one that doesn’t actually exist) — an unmet qualification, a missing credential, or insufficient experience.

It’s something they perceive as necessary, and it stops them from moving forward.

But the reality is, they’re usually just counting themselves out. They become their own gatekeeper.

Don’t get me wrong …

Sometimes a job requires a legitimate credential, as it should.

You wouldn’t want to board an airplane with a pilot who hasn’t completed the requisite number of flight hours. And you certainly wouldn’t trust your life to a surgeon who dropped out of medical school.

But for most careers, almost anything goes.

With enough creativity, confidence, and tenacity, you can usually chart your own course … within reason, of course.

Letting a self-imposed prerequisite block your path is self-sabotage.

“They’ll never promote me to director without an MBA.”
“I need a C-suite title before that firm will even consider my resume.”
“Nobody’s going to hire me as a developer without a computer science degree.”

Sound familiar?

Not too long ago, I was working with a client who was eyeing a VP position. She felt up for the challenge but was convinced she needed to reach for a lower rung on the ladder first. I encouraged her to go straight for the executive level role … and she landed it — just like that!

I often work with entrepreneurs who tell me they’re expecting to make about 600k but hoping for a million. I tell them to run the higher numbers, take million-dollar action, and go for it.

It’s like the Norman Vincent Peale quote:
“Shoot for the moon. Even if you miss, you’ll land among the stars.”

Even if you don’t reach your stretch goal, you’ll find yourself closer to where you really want to be.

Looking further down the road means seeing past the imaginary obstacles and roadblocks you’ve placed in your own way.

Bottom line: GO BIG!

And if you start second-guessing yourself, check for that slippery slope of self-imposed prerequisites.

Are YOU getting in your own way?

Career Change in the Land of Possibility

By Laura Berman Fortgang on October 30, 2022

I was working with a client recently who had 23 years of experience in the mortgage industry. She didn’t think she could do anything else because her resume said she was a professional lender. This client honestly couldn’t imagine any other possibilities.

I had my work cut out for me, but I knew my methods were proven and that we’d find new paths. Above all, as a coach, you know our job is to stand in the Land of Possibility. We can’t believe the “story” that there are no other options.

That doesn’t mean we are out of touch with reality. I’m always telling my clients I’m not going to lead them off a cliff or ask them to run away with the circus. I am here to help them decide where to invest their time, attention, and energy.

Are they investing in what can’t happen? Or are you investing in what CAN happen? Are you investing in what can’t happen or what can? (for yourself)

Consider this —

People often tell me they can’t land their dream job, change careers, reach for their dream income, or start a business because of their age.

Is there some truth to that? Yeah!

But does it serve you to dwell on it? Does the fact that limits exist mean you should sit at home, doing nothing — investing in the impossibility of your next moves? Of course not.

Limitfull thinking won’t get you anywhere.

When you’re a committed pessimist, you are vying for the worst possible outcome — fully vested in proving yourself right. But what if you’re wrong? Why pursue defeat?

This is why it’s important to make a distinction between what’s possible and what’s probable.

Think about it…

When we first created the U.S. Space program, did we think it was probable that we’d make it to the moon on the first shot? Well, it wasn’t likely. But somebody had to think it was possible, or why bother? And look what happened.

Now consider what you’re telling yourself about your career:
”I’m too old.”
“I don’t have the enough experience.”
“Nobody’s gonna hire me.”
“This’ll never work.”

Does investing in this “impossible” thinking serve you? No.

What does serve you is standing in the Land of Possibility.

With my client — the professional mortgage expert I mentioned earlier — we broke down the blocks she was experiencing, and l got her back in touch with all the things she LIKES to do but had stuffed down as impossibilities.

That list came in handy when she found herself facing big industry shifts and a potential layoff two months later.

Rather than staying stuck in the “impossible,” I challenge you to invest your time, attention, and energy into what’s possible too.

I challenge you to do the work and explore the Land of Possibility with clarity and gusto.

How to Make a Tough Career Decision

By Laura Berman Fortgang on October 2, 2022

Figuring out where to go next on your career path is rarely an easy decision.

It often keeps people up at night, tossing and turning, wondering what their next best move might be.

When considering an opportunity, sometimes it’s a clear “hell no!” or “heck yeah!” But more often than not, folks find themselves grappling in the gray — not knowing which way to go.

We’ve all been there.

You make a list of pros and cons.
You ask everyone you know for their input.
You’ll even start flipping coins if you’re desperate enough.

But if you really want to find the best answer, here’s what you need to know —

When you’re nervous about making a career decision, there’s a good chance your brain is working against your best interests.

Your gut is trying to steer you right.

The small voice inside that we refer to as instinct or intuition is pretty spot on. If the idea of pursuing the opportunity feels exciting and lights you up, that’s a big hint that you’re onto something.

But then the fear starts to kick in.

You’ll recognize it when you hear yourself saying, “yeah, but…”

Here’s a tip I learned a long time ago from a career counselor:

“The number of ‘yeah, buts’ you say is in direct correlation to the depth of your fear.” – Adele Scheely

Your fear is simply trying to put on the brakes to keep you safe, but it can keep you stuck if you let it.

‘Yeah, but’ is your logical thinking flexing its muscles.

Let it help you anticipate the obstacles you may face and chart a clear path forward, but don’t let it stop you.

Discernment is important because there’s often another tricky conspirator attempting to push you forward while further clouding your decision-making — your emotional needs.

Are you really excited about this career move because it’s the right thing for you? Or are you doing it in an attempt to fulfill some unmet emotional need — seeking approval, recognition, or validation, for example?

Your emotional needs are aching to be fulfilled, trying to get your attention because you didn’t get enough of whatever it is as a kid.

It’s nothing to be ashamed of, but it is something to be mindful of. Don’t let the need to feel loved, heard, or appreciated override good sense.

See what I mean? Not easy.

Career decisions come with real consequences.

Without the ability to work out the decision from a place of awareness and confidence, you can find yourself miles down the wrong path, wondering how you got there.

You may even find yourself walking in circles or hesitant to take the next step because you are already lost. This is especially true if you’ve made poor decisions in the past that got you to a place where you didn’t want to be.

You may have lost some trust in decision-making. So let’s work on that.

In my experience as a coach, I’ve found the best way to reach a healthy decision is to feel your way through it. If you’ve lost touch (or trust) with your gut instincts and intuition, you can learn to tune back in again.

So if you’re grappling with a big decision and want some guidance feeling your way through it, join us over in the Career Clarity and Direction Community on Facebook.