This success story surprised even the founders of Yeti, two frustrated fisherman, who simply needed a cooler they could stand on! Business quickly became about much more than a single product.
By building a community and mission around their passionate commitment to the outdoors, sales have soared to $450 million and demand has exceeded production capability. The brothers “knew they had a 100-pound fish on a 10-pound line, and that their dream of a modest lifestyle business was actually too small.” They have learned to adapt and expand their vision!
“How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand.”
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