From Near Death to Crazy Success

As is so often the case, a personal need (or disaster, in this case), led to the invention of a product.  A product needed by many, even beyond the intended “target market.”  Sales tripled in the first year alone as the founders scrambled to keep up. What great idea do you have that is dying to be born?

“How a Near-Death Mountain Climb Launched One of the Adventure World’s Best-Known Brands.”