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from Laura Berman Fortgang

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Laura Berman Fortgang

Today’s Quote: Peace with Yourself

By Laura Berman Fortgang on April 25, 2011

“A musician must make his music, an artist must paint, a poet must write if he is to ultimately be at peace with himself.” Abraham Maslow

Filed Under: Quotes to Live By Leave a Comment

Recovering From Sudden Unemployment

By Laura Berman Fortgang on April 20, 2011

Are you unemployed?  Do you know someone who is?  Practical steps and helpful resources for you to consider—post a comment if you have anything to add that can help someone else going through the same challenge.

“Bouncing Back from Unemployment.”

Filed Under: Inspiration to Follow Your Blueprint Tagged With: Now WhatLeave a Comment

Today’s Quote: Moments of Decision

By Laura Berman Fortgang on April 18, 2011

“It is in your moments of decision that your destiny is shaped.” Anthony Robbins

Filed Under: Quotes to Live By Leave a Comment

What Language Do You Speak?

By Laura Berman Fortgang on April 14, 2011

by Now What?® Coaching Founder, Laura Berman Fortgang

Spanish? French? Arabic? German?  Those are not the languages I am looking for when I ask what language do you speak?  I am wondering if you up-language or down-language when you write or speak about yourself.  By that, I mean do you undersell, oversell or get it just right?

Whether you are marketing yourself as a business owner or a job candidate, the use of words is critical to your success.

I have had the recent pleasure of working with a director-level job candidate who exemplified the power of our choice of language.

Her resume read like a younger person with less experience than she really was.  The language was underselling her accomplishments and despite almost fifteen years in her industry, her resume read like that of a young hopeful.

She reworked the language to be more powerful and to better exemplify her solid experience.  Entries like  “Established a ____” became “Maintained full responsibility for ____”.  And  “Implemented _____” became “Pioneered the implementation of ____”.

It was no surprise that interview opportunities started to show up more readily once the changes were made.

Your word choices are colored by how you see yourself.  Are you afraid of bragging? Do you lack confidence in your accomplishments?  On the other extreme, do you embellish the truth too much?  Finding the right balance is key.  A strong self-image is important as long as you can wear ‘the suit’ you carry yourself in well.

Try this:  Have someone read your website, business brochure or resume out loud to you.  Then, answer these questions:

  • How did it feel to hear the language used in your materials?
  • If it was hard to listen to, why do you think that is?
  • Could the documents use some toning down or some ‘up-languaging’?

Before you change anything, have your buddy listen to you reading it.  Get their opinion of your answers to the above and make some changes accordingly.

If your language needs upgrading, be aware that you’ll need to practice saying those words in a mirror or mock interviews to get comfortable wearing them.  If you over embellished, practice being more truthful and know you are enough as you are.  Finally, become very conscious of what you say and please, choose to speak the language of success.

Filed Under: Now What? Newsletter Articles Tagged With: Laura Berman Fortgang, Now What2 Comments

What business idea might you like to explore?

By Laura Berman Fortgang on April 13, 2011

Here we have three examples of women who started their own businesses.  In one case the business idea originated as a simple holiday gift; in another instance the business started as a sideline; the third business involved a more deliberate study of a potential market niche.  As Nan Langowitz, associate professor of management and entrepreneurship at Babson College states, “Even in an economic downturn, there’s opportunity for smart entrepreneurs.”

“My Brilliant (New) Career”

Filed Under: Inspiration to Follow Your Blueprint Tagged With: new career, Now WhatLeave a Comment

Today’s Quote: Suited to Your Needs

By Laura Berman Fortgang on April 11, 2011

“Serendipity. Look for something, find something else, and realize that what you’ve found is more suited to your needs than what you thought you were looking for.” Lawrence Block

Filed Under: Quotes to Live By Leave a Comment

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