Blog

by Now What?® Coaching Founder, Laura Berman Fortgang

In working with a recent client, I was once again reminded of how easily we can get stopped by the ‘how’ of making our deepest  desires a reality.  It makes sense.  How can we proceed if we don’t know how to do so?  However, over the years, I have come to see how people take what can be a legitimate concern and turn it into a reason to procrastinate.

“I’ll need more training”

“I should probably research this more.”

“I need more information to get started.”

Yes, we need to be educated and prepared when it comes to starting a new business or setting out on an adventure, but there comes a time where the preparation becomes counterproductive and begins to stall progress altogether.

How do you know when you’re spinning your wheels or when you are really in need of knowledge to proceed?

• If you’re avoiding conversations that could make you money
• If you’re spending hours and hours working on your business alone
• If you’re really comfortable doing whatever you’re doing (studying, web surfing, etc)
• If you’re obsessed with thoughts about ‘what if’s’ and ‘Buts’

If you are up to any of the above, you are in the “knowledge-collection-as-procrastination” zone.

Comfort should never be part of the equation.  If you’re comfortable, you’re hiding, you’re not growing and making progress.  If you’re obsessing about a future that is not even here yet, you are living in tomorrow and not taking care of today which implies getting started.  If you’re not out talking to people (prospects, mentors, vendors, providers), you are not letting nature takes its course.

What we see with Now What?® clients is that an acceleration of progress toward the desired outcome, only starts to occur when you are out talking to people and actively shaking hands, talking and asking for help.  The result is often resources pointed to, other people introduced to you, solutions appearing and growth occurring.  Starting a venture cannot happen alone in a vacuum.

The HOW is revealed piece by piece and often, can only become clear by taking the parking brake off and letting the car roll down the hill.  That is what I asked my client to do.  I asked her to get out there and just start.  It doesn’t have to be with a business plan in place, yet.  I asked her to get out there and collect “templates, contacts and strategies”.  THAT will begin the linear HOW’s she was looking for.

What if you really do need more knowledge like a degree program or a training of some kind?  You’ll know it because the obvious pre-requisites will make themselves known.  You can’t set up a therapy practice without a license, you won’t be flying a plane anytime soon without a pilot’s training and license and you won’t be selling financial products or real estate without passing the exams.  However, most of the time, the obstacles are self-imposed and born out of your own fears.

If you are committed to be the best at this next, new thing, you’ll do what it takes.  You won’t let a few extra requirements stop you.  But that does not mean wait until it’s all done.  It means get out there and start the car rolling down the hill.  You can always put the brakes on, but soon you’ll be on an exciting ride and wondering why you waited so long to get moving.