In case you haven’t noticed, we’re living in an increasingly disconnected age.
For all the good technology does in bringing us together, it also adds distance and puts up walls.
We’re bombarded with information.
Overloaded with messaging.
Everyone is vying for our attention.
As a result, everything sort of gets jumbled together. Sometimes we can’t remember where we heard something or who said what.
All too often, rather than standing out, we blend into the scenery and become easily forgotten.
Unless….
We have a good story, and we all do.
Our STORY is what sets us apart from the next person. People remember stories.
If you haven’t seen my TEDx Talk yet about my client, I recommend you go watch it.
Because I’ll tell you my phone continues to ring because of that story.
When I get on a call with a potential client, they’re always mentioning “that story you told,” and it lets me know that it really resonated with them.
They related to it and were able to see that I could potentially help them in the way I helped my client.
That story has done more for my business in the last five years than anything else I’ve ever done.
It really drives home a point: in the world we live in, people are craving transparency, authenticity, and truth.
Whether you’re giving a TEDx Talk, writing for your website, posting on LinkedIn, or engaging in a sales conversation … your story matters.
Consider this —
Your audience is constantly asking, why, why, why?
Why you? now?, this program?, this topic?, and this price?
There’s a meaningful and genuine answer to every one of those questions, and it can best be conveyed in a story.
If you’re a business owner, that starts with your BRAND story.
If you’re not yet sure what that story is or how to tell it, I suggest starting by asking yourself these three questions:
Q1: What results do I create?
Q2: What moves me to do what I do?
Q3: What do I do that no one else does? What’s my way?
Here’s a quick peek into my story:
Q1: I help people create a career that they love, and I help people start their own businesses.
Q2: I don’t think anyone should suffer to make a living. Because I grew up with a father who HATED what he did, and he made us all miserable because of it.
I felt guilty for every dime he spent on me, for going to college, for making him beholden to that job that sucked. I had to overcome that feeling and avoid repeating his mistakes by doing my own thing.
Q3: I’ve untangled the quandary about what to do with your life and where to find answers.
Now it’s your turn. Take out a sheet of paper or pull up a blank screen, and jot down what first comes to mind. It doesn’t have to be perfect or polished. Just begin thinking about your story and work on it from there.
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