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The September Advantage: Get On The Bus

By Laura Berman Fortgang on September 7, 2025

Another summer is in the books! I hope you enjoyed your holiday weekend. . .

Because now it’s time to go back to school.

Whether you’re growing a coaching practice or searching for your next big role, the pace likely slowed down this summer, and let’s be honest, so did the income. Not for everyone, but if you’re looking at your bottom line and feeling anxious, you’re not alone.

I heard from many clients that things were slow.

I know the headlines aren’t exactly comforting right now. The economy feels shaky, the job market is awry, and you might be wondering where the heck we’re headed.

But here’s what I want you to remember:
The lull of the past few months was seasonal.
A summer slowdown happens every year.

Right now, you have a major advantage, if you’re willing to take it.

Specifically, I call it the September advantage – that unique burst of collective energy that comes with a fresh start. You just had time to rest (even a little). Now you’ve got a clear runway ahead . . . until the holidays hit.

Presently, we have two solid months to make some serious progress, so treat this like your own personal breakthrough semester and plan to ace it.

The September Advantage by Laura Berman FortgangEven if you weren’t the kid who looked forward to a new school year, think back to the last time you started something new and exciting with a beginner’s mindset, such as trying out a new fitness class or exploring a new country for the first time.

Clear your desk. Buy yourself a few office supplies – some nice pens, a new journal, a fall-scented candle – and put on your thinking cap.

Just like students reviewing their new syllabi, I want you to take a look at your work through fresh eyes:

What do you want to learnand to grow?
What skill, system, or shortfall needs your attention?
What’s one area you know you’ve been avoiding that could change everything if you focused on it now?

Maybe you need to practice your sales conversations to improve your conversions, or streamline your systems and optimize operations.
Perhaps you should be working on deepening your relationships, or finally showing up for the visibility you’ve been avoiding.

It’s time to tap into that back-to-school energy. The holidays will be here before you know it.

Pick ONE specific thing that’s been lagging. Then give it everything you’ve got with a deadline of Halloween.

Don’t wait for Q4., tell yourself it’s too late for this year, and
Don’t let the doomsdayers break your spirit.

The bus is here. The door is closing. This is your moment to jump on.

You’ve got this – let’s go!

Filed Under: Lessons Learned, Now What? Newsletter Articles Tagged With: Clarity, coaching, entrepreneurs, Laura Berman Fortgang, life coach, Now What Coaching, take action, transitionLeave a Comment

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