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from Laura Berman Fortgang

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Taking Action

Go from side hustle to full-time – the smart way

By Laura Berman Fortgang on October 5, 2025

There’s something incredibly powerful about creating your own opportunities. Being your own boss means you get to control your destiny, and that’s a beautiful thing.

But don’t let anyone fool you into thinking it’s easy. And don’t fool yourself into thinking your part-time business will be easier if you just quit your job and go all-in.

Whether you’re dreaming about breaking free from a toxic workplace or turning your side hustle into a full-time career, there’s one truth you need to hear: Freedom is harder than you think.

Go from side hustle to full-time - the smart wayLately, I’ve been working with a client who’s doing a fantastic job preparing for the leap from side hustle to full-time business. She’s not there yet, but she’s building the foundation, and I want to share some practical tips based on what she’s doing right in case you’re ready to take that path too.

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Tip #1:
Don’t quit your day job without a plan.
Unless you’ve got at least six months to a year’s worth (preferably more!) of living expenses saved up, you need a crossover strategy. This client works a full-time job that has nothing to do with her side hustle, but she’s making it work. Nights and weekends. Testing her offer. Building proof. She has paying clients, testimonials, and, most importantly, market validation. That’s where it starts.

Tip #2: A cash cushion can save your tush.
You need to save up 6–12 months of expenses. Entrepreneurship has its ups and downs, and your peace of mind will depend on having a financial buffer.

Tip #3: Bide your time if you can.
If it’s possible to negotiate a shift from full-time to part-time in your current job, do it. Having more time for your business, while bringing in a steady paycheck, means less stress. If that’s not an option, look for a bridge job that gives you flexibility while you grow. You can always do gig work if you need to get scrappy, but I’ve noticed that maintaining a part-time regular paycheck is often ideal.

Tip #4: Start building systems now.
Don’t wait for some day when everything’s perfect. Document what you do and create processes as early as possible. When you’re ready to bring in help, whether it’s a VA, contractor, or generous spouse, you don’t want everything living in your brain.

Tip #5: Manage your mindset.
When it’s time to take the leap, making that shift is a big deal. Don’t underestimate the transition period. This is where you learn how to motivate yourself without a boss breathing down your neck. You’ll need to prepare your mind and stay grounded. No clock to punch. No one telling you what to do. Just you, your goals, and your grit.

Tip #6: Don’t inflate your lifestyle too soon.
Keep your personal expenses to a minimum while you build. You don’t have to eat rice and beans (unless you want to) or fall into a stark scarcity mindset, but be smart about spending. Don’t get ahead of yourself, even if business revenue starts flowing in. Your best months can be followed by crickets; that’s the way it goes sometimes.
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One of the most rewarding aspects of my work is watching clients build a successful business that supports their dream of freedom because they did it the right way…

I’ve also seen talented people crash and burn because they followed some internet guru who sold them the fantasy without the plan.

That’s not what we do here.
We get real. We get strategic. We build something solid.

The best time to start? Five years ago.
The second-best time? Right now.

If you’ve got a side hustle and you’re ready to go full-time, don’t wing it – build it!

I’m cheering you on.

Filed Under: career satisfaction, Following Your Passion, Inspiration to Follow Your Blueprint, Life Goals, Life Lessons, Now What? Newsletter Articles, Taking Action Leave a Comment

What’s your story? (Is it time for a new one?)

By Laura Berman Fortgang on September 28, 2025

The stories we tell ourselves are powerful. They determine how we show up, what risks we assume, and what actions we take (or avoid) – whether those stories hold truth or not.

That’s why rewriting your story is such a central part of the work I do with clients. Especially now, when so many people are feeling anxious about the economy, the job market, or what’s coming next.

Understandably so. But even in uncertain times, your story is what determines your next move – not the headlines.

If you’re telling yourself,
“It’s pointless to try right now,”
that’s a story.
If you’re saying,
“No one’s hiring people like me,” or “I don’t have what it takes to build a business,”
those are stories, too. . . . and you’ve written yourself into a dead end.

Let me ask you something that I often ask my clients:
How’s that story working for ya? 🤨
If the answer is “not great,” it’s time for a rewrite.

Take one client of mine who’s dealing with chronic health issues. That’s real; it’s her truth. But her underlying story was, “I can’t succeed because of this.” And that story was keeping her stuck.

What's your story? Is it time for a new one? So we rewrote it. She started saying, “I can still succeed at a high level in ways that work with my energy and time.” That story opened up possibilities.

Instead of traveling to speak, she started hosting webinars.
Instead of offering hourly services, she packaged her expertise into group offerings.
Same person. Different story. New actions.

Where do your stories come from? Some are generational. Others are cultural, religious, or formed from early life experiences. Maybe you were told to be “realistic.” Maybe you saw someone fail and vowed never to take the same risk.

The truth is, you’re not stuck.

In my Now What?® coaching work, we look at how your career path has been shaped by the story you’ve told, and how we can rewrite it to get you where you actually want to go.

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Here’s a quick exercise:

Imagine stepping out of your life like it’s a movie. Watch yourself as the main character. What story are you playing out?

If your character is accepting underpaid work because adults in their life said they’d never amount to anything. . . What happens if that character starts developing skills and learning how to land high-paying clients or climb the corporate ladder?

If your character is working around the clock, missing time with their kids, like their divorced mother had to just to survive. . . What if they started building a business that prioritizes family and flexibility instead?

If your character is stuck in a job they hate because they once saw an uncle’s business fail and their dad called entrepreneurship irresponsible. . . What if that story becomes fuel to learn from others’ mistakes, or build something safer and more sustainable?

You can’t rewrite the past, but you can change how it drives your future.
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The stories we tell ourselves are the scripts we live by. Stop letting a dead-end story dictate your next move.

Write a story that opens doors. That sparks creativity. That leads to action.
Because the story you choose is the life you live.

What’s your next chapter?

Filed Under: Lessons Learned, Now What? Newsletter Articles, Reinventing Yourself, Taking Action Leave a Comment

It’s time to end the empty promises

By Laura Berman Fortgang on August 24, 2025

Have you ever told yourself you’re going to do something (again and again) only not to do it? In other words – making an empty promise.

For two years, I struggled to keep my commitment to exercise, but I can finally say I’m doing it. Seven weeks in, it’s a habit. I got tired of selling myself empty promises.

Empty promises – whether to yourself or someone else – are a surefire path to disappointment.

Maybe you’ve been meaning to make that sales call. Or finally take your job search seriously. Or send the weekly newsletter you keep talking about. Maybe you keep saying you’ll read something inspiring at night instead of doomscrolling. Whatever it is, every delay is another promise left hanging. And it creates a ripple of disappointment – mostly in yourself.

What’s the fix?
Start keeping promises to yourself.
Easier said than done, sure. But worth every bit of effort.

You can’t always control what others promise or deliver. But you can control how you show up for yourself. Others following through becomes nothing more than icing on the cake, rather than what you rely on for sustenance.

So why is it so hard? Because we tend to wait until we’re “in the mood.”

What we seem to forget is that doing “the thing” changes our mood. Action creates the momentum we crave, not the other way around. Once you’re in motion, feeling stuck disappears.

empty promises vs. full Don’t wait to feel motivated. Move first and meet the motivation where it already is – in progress.

That’s when you start seeing results…
The sales call turns into a dream client.
The tailored résumé lands the interview.
The newsletter connects with your next big opportunity.
The book you picked up reignites your inspiration.

Momentum builds. Promises get kept.

Remember, your mood shouldn’t dictate your actions. Your actions will shape your mood.

Procrastination and avoidance are addictive because they bring temporary relief.

Cringing at the thought of pitching a potential sponsor for your podcast?
Anxious about the networking event on your calendar?
Apprehensive about committing to running a half-marathon next spring?

Skipping the pitch, ignoring your calendar, and clicking away from the registration form. Whew…*wipes forehead*

Avoidance feels like a sedative: Quick, easy, and always available. You’ll regret it later, but the short-term comfort keeps you coming back.

Here’s the twist: Choosing “easy” can still move you forward. Pick the easiest hard. Start small. Break your big goal into the ittiest bittiest possible step. Then do just that.

I started with 20 minutes of exercise. Small, but challenging. Before I knew it, 30 minutes felt easy.

You know what’s harder than doing 20 minutes today? Looking back a year from now and still stuck, still waiting, still sitting in the same spot.

I’ve been there. It’s worse.
Pick your hard.

Will it be the hard that gets you closer to your goals?
Or the hard that keeps you stuck in place?

Don’t make empty promises. Fill them with action!

Filed Under: Lessons Learned, Life Lessons, Now What? Newsletter Articles, Taking Action Leave a Comment

Your legacy matters now more than ever

By Laura Berman Fortgang on August 17, 2025

When was the last time you thought about the legacy you’re going to leave behind?

I’m asking because, quite frankly, too many of the conversations I’ve had lately are spiraling into survival mode territory. We’re losing sight of things that matter, like meaning, purpose, and impact.

Of course, I know why…

You don’t have to remind me that we’re living in tumultuous times. Between the headlines, the uncertainty, and the sheer volume of noise, it’s no wonder we’re distracted by planning for worst-case scenarios.

But I want to remind you that survival mode is no place to live, regardless of the circumstances.

Leading with Focus and Not Fear

If you’re not careful, coping becomes your default. You start leading with fear instead of focus. You begin preparing for basic necessities instead of building for the best. Your biggest goal is no greater than getting through the day.

Here’s the truth: You still have so much to give.

Now more than ever, I want you to remember what you’re really here for – not just to hustle, to pay bills, and to scroll headlines. You’re here to create something meaningful; something that lasts.

That something? It’s your legacy.

You might think that legacy is just what you leave behind after you’re gone. But it’s also what grounds you right now. It keeps you aligned when the world feels unsteady and helps you stay connected to your deepest values. Leaning into legacy brings your most impactful work to the surface.

Whether you’re in a corporate role, building a business, or just trying to find your footing, your legacy matters.

Your legacy matters now more than ever by Laura Berman FortgangTo help my clients reconnect to that long-term vision, I often introduce what I call the Legacy Lens, which is a simple framework for legacy thinking. Think of each potential type of legacy – Treasure, Truth, Purpose, or Touch (TTPT) – as a different angle, forming a prism that shapes your perspective and aligns your vision.

● Treasure – What financial gifts or resources might you leave behind? How are you using money to make an impact?
It could be a foundation funding the arts for generations or a donation to your local food pantry.

● Truth – What knowledge, ideas, or innovations are you putting into the world?
It might be a major scientific breakthrough, a bestselling book, a popular TEDx Talk, or a simple framework shared in a newsletter, like this one.

● Purpose – What causes, missions, or values are you standing for?
You could be organizing protests in your community, hosting transformational retreats, or choosing to do business only with those you believe to be on the right side of history.

● Touch – Whose lives have you shaped? Who will carry your love and influence forward?
This may be the impact you have on your children, nieces and nephews, classroom students, workplace mentees, the neighbors you teach how to garden, or the friends you host for dinner parties.

Ask yourself: “If I were 90, would I be proud of how I spent my time? Would I feel good about what I’m leaving behind?”

I think of Mother Teresa, who said, “Not all of us can do great things. But we can do small things with great love.” She didn’t set out to become a saint; she started with one small act of compassion in response to suffering.

Your legacy doesn’t need to be grand or flashy. It needs to be real. From the heart and intentional.

As I always tell my clients: You don’t have to be famous to be unforgettable; you just have to be intentional.

Don’t let chaos steal your vision. Come back to focus on what makes a difference. Let’s strive to leave a legacy that matters.

Filed Under: Lessons Learned, Life Goals, Life Lessons, Now What? Newsletter Articles, Taking Action Leave a Comment

Do you have a capacity problem?

By Laura Berman Fortgang on August 10, 2025

Let me share with you something I’ve observed repeatedly, especially in my most driven clients:
They have big goals, but all too often, not nearly enough capacity to carry them out.

Your dreams need room to breathe and to grow. For this reason, that means you need to create the capacity for that to happen.

Capacity is your ability to handle more: More responsibilities, more opportunities, more failures and wins, more meaning and fulfillment. If your capacity is maxed out before you hit your goal, you probably won’t make it. In the off chance that you do reach the finish line, chances are you’ll be too run down to enjoy it.

Do you have a capacity problem by Laura Berman FortgangThe good news? It’s even more likely that your capacity has room for expansion.

Building More Capacity to Achieve Goals and Dreams

How do you build more? Here’s what I teach my clients (and practice myself):

1. Strengthen Your Resilience
Your body, mind, and spirit need elasticity and toughness. Healthy habits like meditation, movement, and maintaining a balanced diet keep you from cracking under pressure and help you recover faster when life hits.

2. Manage Your Energy, Not Just Your Time
You’ll never create more hours in a day, but you
can use your energy differently. Prioritize what matters most at any given moment, and protect your energy from distractions that drain you. Accomplishing one paramount thing each day beats attempting to check off a bunch of insignificant to-dos.

3. Build Flexibility, Not Rigid Plans
Real life changes. Sometimes pivoting is the only way to avoid hitting a brick wall.
Having backup resources in place is the best way to create wiggle room – setting aside financial reserves, establishing trustworthy relationships, and developing skills that keep you adaptable.

4. Assess Wisely
When you’re overwhelmed, everything feels urgent; it’s not. Building capacity requires discernment. Stop reacting, and start asking yourself questions such as, “What actually matters right now, and what’s just noise?” or “What’s immediately urgent versus non-critically important?”

5. Reframe Your Failures
Stop viewing setbacks as defeat. They’re data. Ask yourself: What can I learn from this? Then move forward with your newfound information.

6. Say No
No is a complete sentence. Every yes is a tradeoff. Say yes to what matters most and only that.

In essence, the people who achieve big things don’t just have talent or drive. They’ve built the capacity for what they want.

In short, if you’re maxed out, it’s time to retool so that capacity can expand. 

Filed Under: Capacity, Career Burnout, career satisfaction, Job Satisfaction, Lessons Learned, Now What? Newsletter Articles, Reinventing Yourself, Taking Action Leave a Comment

Do You Trust Yourself?

By Laura Berman Fortgang on August 3, 2025

Here’s something I’ve been noticing a lot lately with clients, friends, family, neighbors, and strangers in the checkout line at T.J.Maxx: They’re afraid to make a move because they don’t trust themselves to make the right call.

Honestly? I get it.

We’re living in a world where it’s becoming increasingly difficult to know whom or what to trust. The news. Our employers. Political leaders. Technology. (Did you see that the latest issue of Vogue featured an AI-generated model in its Guess ad?)

Even our own careers and businesses feel like shifting sand.

Here’s the problem: ​
​The one person you should be able to trust is you. And most people don’t.

Unquestionably, second-guessing has become so normalized you probably don’t even notice it. How many times have you done it just today?

“I wonder if following up with that prospect tomorrow is too soon.”
“Should I use this font or that one?”
“Will this example still resonate with my audience, or is it outdated?”

I remember being in my 20s, standing in the cereal aisle, so paralyzed between Cheerios and granola that I called my mom for help.

While these may seem like little decisions, but that pattern of outsourcing our choices runs deep and it goes far.

I’ve coached brilliant, accomplished professionals who stayed in jobs for years past their expiration date because their spouse, their parents, or even their friends saw them a certain way.

“You’ve always wanted to be an engineer!”
“You’re the best teacher I know. You can’t just walk away from that!”

Unfortunately, they stayed stuck, not because they lacked confidence, but because they lacked clarity.

Do you trust yourself by Laura Berman FortgangYou know what I’ve figured out? Confidence doesn’t come first. Clarity does.

Clarity gives you direction. It acts as your True North, your inner GPS. When you know who you are and what matters most, you stop fearing the”wrong” decision. You know you’ll course-correct if needed.

How do you find that clarity? ​
​You start with two things: Your needs and your values.

Not surface-level needs. I’m referring to emotional needs, such as the desire for creative expression, the need for purpose, and the longing for meaningful connection.

Your values are the non-negotiables that shape how you want to live: justice, integrity, family, growth.

These become your scaffolding. Your decision-making structure. The more clearly you can name them, the more confident you’ll feel – not because someone told you what to do, but because you finally started listening to yourself.

If you’ve been second-guessing, pause. Tune in.​
What do you need? What do you value?
That’s your path forward.

Filed Under: Lessons Learned, Life Lessons, Now What? Newsletter Articles, Taking Action Leave a Comment

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