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How to Recession-Proof Your Business

By Laura Berman Fortgang on April 6, 2025

One of the best things about being in business for yourself is that you’re the one in charge. But it’s also one of the hardest things about it. When things get tough, the buck stops with you!

Well, I’m no economist, but last year’s whispers of a looming recession are turning into shouts lately.

Some of my clients and colleagues are starting to panic (“I hear ya!”). But let’s not get ahead of ourselves and throw up our hands in defeat. Remember, you’re in charge, which means you have options.

It’s time to start recession-proofing your business. Here’s what I recommend:

Diversify your portfolio.

Just like your financial advisor would tell you to avoid putting all your eggs in one basket, I’m telling you to add some variety to what you offer.

What can you do to make your services more accessible?
How can you bring clients in at different price points?
Where can you add new revenue streams?

Retain the clients you have.

Excellent customer service should always be a pressing matter, but now more than ever, do what it takes to keep your current clients happy! Think of creative ways to add loyalty perks for staying on board, such as bonus one-on-one time or retainer discounts for paying ahead. Retaining a client is cheaper and easier than attracting a new one in any economy.

Enhance your value proposition.

Make sure prospects know you’re worth the investment. What kinds of returns will they get from working with you? The results you deliver should make the kind of impact they would regret missing out on.

Keep up with your marketing.

If you’re looking for things to cut out of the budget, put marketing near the bottom of the list. Staying top of mind should be a top priority. Switch up your messaging to meet the moment if necessary, but don’t you dare go quiet. Stay out there, and stay consistent.

Upgrade your skills.

The key is to stay relevant, to stay nimble, and to pivot if you have to. Be smart about it, but focus on how you can best add value right now, and how you can make your business more profitable. Do you need to learn new technology or a new method?

Streamline your operations.

What things are nice to have, and what’s a necessity? How can you make your business run more efficiently (truly)? Be mindful and strategic about cutting costs and eliminating time sucks.

Most importantly, stand in your power! Lean into your strengths and gifts. People may be discerning about where they spend their money, but they need you. Remember that.

We’ll get through this!

Filed Under: Acknowledgements, Career Burnout, career satisfaction, Following Your Passion, Global Impact, Inspiration to Follow Your Blueprint, Inspirational Quotes, Job Change, Job Satisfaction, Job Search, Lessons Learned, Life Goals, Life Lessons, Motivational Quotes, Now What? Facilitator Grads, Now What? Newsletter Articles, Now What? Q & A, Now What?® Program Events, nwf-bottom, nwf-sales-top, Overnight Success Stories, Personality Development, Quotes to Live By, Reinventing Yourself, Taking Action, Uncategorized, Video Viernes

How to Get Better at Operating in a Crisis

By Laura Berman Fortgang on February 9, 2025

Don’t take this the wrong way, but we are in crisis.

What I mean by this is, as human beings, we’re in crisis — often.

I’m not trying to bum you out here, just facing facts. The human condition includes the positives and negatives of the human experience.

The reality is we’re in trouble sometimes. At times (like now!), it seems we’re in a lot of trouble.

Lately, you may feel like you’re seeing a crisis everywhere you look — in your personal life, the lives of your loved ones, in politics, on the news: storms, wildfires, plane crashes, leadership decisions, family emergencies, business mishaps, technological glitches, economic downturns . . . you name it!

You might be thinking, “Tell me something I don’t know!” So here goes . . .

We have to get better at crisis management. Not just the head honchos in charge, but every single one of us. We can’t just expect “somebody” to do something. How?

  1. Start by dealing with what’s REAL. There is no need to catastrophize and make the crisis bigger than it already is by projecting the “worst case scenario” into the atmosphere. What’s actually happening right in front of you? (there is plenty of REAL bad stuff–just don’t make it worse.)
  2. Focus on what you CAN do. What can you control? That’s where you look; it’s where you take action.
  3. Keep things in perspective. Remaining calm matters. We don’t do our best thinking in a chaotic brain.

Take one thing at a time. One day at a time. That is not to make light of anything that is going on personally for you or in the US and the world.

Use your imagination for solutions, not for worsening the problem.

Filed Under: Acknowledgements, Career Burnout, career satisfaction, Following Your Passion, Global Impact, Inspiration to Follow Your Blueprint, Inspirational Quotes, Job Change, Job Satisfaction, Job Search, Lessons Learned, Life Goals, Life Lessons, Motivational Quotes, Now What? Facilitator Grads, Now What? Newsletter Articles, Now What? Q & A, Now What?® Program Events, nwf-bottom, nwf-sales-top, oe-bottom, oe-top, Overnight Success Stories, Personality Development, Quotes to Live By, Reinventing Yourself, Taking Action, Uncategorized, Video Viernes

Does Life Keep Lifeing at You?

By Laura Berman Fortgang on January 26, 2025

Do you ever feel like you can’t catch a break?
Like one thing after another keeps going wrong?

As soon as you recover from a disaster, hardship, or challenge, something else threatens to throw you off track again.

Life keeps lifeing at you.

Over the past month, I’ve been dealing with —
A child hospitalized with a terrible autoimmune disease.
A sibling affected by the California fires.
Friends and family impacted by all sorts of chaotic events.

And I know I’m not the only one. Life has been lifeing at me, at many of my clients, and people I speak with daily. There’s a lot going on!

But no matter what’s going on in your life and the world around you, the show must go on.

We have work to do. Businesses to run. Families to care for. Households to manage.

You’re not alone if you ever feel like you have no idea how you get through it all.

Here’s what I suggest.

1. Surrender

Surrendering doesn’t mean lying down, rolling over, and letting life walk all over you. It means accepting that sometimes there’s not a darn thing you can do to stop what’s happening. Trouble has come knocking, and you have to face it.

2. Set Priorities

You can only do so much on any given day. Be highly selective about what gets your attention and effort. Focus only on one thing at a time — the thing that will make the most significant difference.

3. Practice Self Care

Crisis mode isn’t the time for spa days, but you must take care of yourself. Set boundaries. For example, preserve your energy and time by limiting status updates to concerned loved ones to once daily.

If you’re dealing with difficult stuff right now, my heart is with you.

Whether grappling with the hectic pace of every day or facing tragic devastation (or both!), life can be hard on the nervous system.

Successful coping requires calm.

Remember: Surrender. Set priorities. Practice self-care.

Filed Under: Acknowledgements, Career Burnout, career satisfaction, Following Your Passion, Global Impact, Inspiration to Follow Your Blueprint, Inspirational Quotes, Job Change, Job Satisfaction, Job Search, Lessons Learned, Life Goals, Life Lessons, Motivational Quotes, Now What? Facilitator Grads, Now What? Newsletter Articles, Now What? Q & A, Now What?® Program Events, nwf-bottom, nwf-sales-top, oe-bottom, oe-top, Overnight Success Stories, Personality Development, Quotes to Live By, Reinventing Yourself, Taking Action, Uncategorized, Video Viernes

How to Start a Network from Scratch

By Laura Berman Fortgang on January 23, 2025

When I started my coaching practice, I didn’t have a network.

I was an actress and a waitress with friends in the theater world, but I didn’t know anyone in business — nobody whatsoever to pay me for what I was trained to do.

In other words, I started from scratch. Maybe you can relate.

Things were tougher back then without social media, but there was also less noise. Even today, building a following isn’t the same as building a network you can tap into.

So what did I do? And what do I recommend my clients do now — whether starting a business or navigating a career?

1. Get out there!

Hiding behind your screen won’t cut it. You need to get to know people, look them in the eye, and spend some time together. (Introverts, this includes you!)
Meet people in person. Join industry groups, clubs, masterminds, or religious and civic organizations. Attend events, conferences, or workshops. The goal is to get face-to-face and let them get to know you.

2. Don’t just show up; really show up.

Be a giver. Contribute your time and skills.
Volunteer, serve on committees, and sign up to be a speaker. Find opportunities to be seen, interact with people, and make it known that you’re reliable, trustworthy, and have something valuable to offer.

3. Connect wisely.

Use social media strategically. On LinkedIn, focus on building connections with people who could benefit from your expertise and whose knowledge can help you grow.

Will these tips immediately lead to clients or job offers? Probably not. But everyone knows somebody, and this is how you get started.

It’s never too late, and you’re never too old. But the sooner you begin, the better prepared you’ll be when you need a network.

It’s not about who you know; it’s about who knows you. Get out there and make it happen.

Filed Under: Acknowledgements, Career Burnout, career satisfaction, Following Your Passion, Global Impact, Inspiration to Follow Your Blueprint, Inspirational Quotes, Job Change, Job Satisfaction, Job Search, Lessons Learned, Life Goals, Life Lessons, Motivational Quotes, Now What? Facilitator Grads, Now What? Newsletter Articles, Now What? Q & A, Now What?® Program Events, nwf-bottom, nwf-sales-top, oe-bottom, oe-top, Overnight Success Stories, Personality Development, Quotes to Live By, Reinventing Yourself, Taking Action, Uncategorized, Video Viernes

The Great Post-Holiday Reset

By Laura Berman Fortgang on January 12, 2025

We’ve all hit the ground running this week, back to work, ready to take on the new year with gusto … right? Okay, maybe not.

The holidays are a welcome break from business as usual. But let’s face it, the season’s festivities rarely offer much respite. Even if you had a chance to do a little hibernating, rolling out of bed and into the swing of things can be tough.

With the merriment over and the downtime behind us, you may even find yourself with a case of the post-holiday blues.

But we have stuff to do — obstacles to tackle, dreams to chase, and goals to achieve in 2025. It’s time to go after what you’re here to do!

We can’t let the winter doldrums sabotage our plans.

Here’s what I don’t recommend: New Year’s resolutions. As a coach, I can tell you they don’t work. Artificial fluff. Temporary distractions.

Instead, I suggest you do this:The Great Post-Holiday Reset by Laura Berman Fortgang

    1. Pick a “back to normal” date. Accept that being back to work doesn’t mean being back to normal. When are you really going to kick things off? Be honest (and gentle) with yourself.
    2. Keep the party going. Add some festivities for this month. Gather with friends, go see a show, or take a little day trip. Give yourself something to look forward to in January.
    3. Face your finances. Did the holiday magic go over budget or add some debt? Don’t let it weigh on you; put a plan in place to tackle it.
    4. Get some sun. Even if it’s cold outside, the Vitamin D will do you good. Pick up an artificial sunlight lamp if you have to. I keep mine right on my desk.
    5. Move your body. You don’t need to hit the overcrowded gym this month or do anything extreme. Make it fun.
    6. Connect with people. Loneliness can get the best of us in the winter if we let it, but we’re social animals (even you introverts!) Make the effort to get together with friends and loved ones and meet new people.
    7. Give yourself grace. Acknowledge the post-holiday winter blues if you have them, and remember that this is temporary. Spring will be here before you know it.
In other words, the key to a good post-holiday reset is good self-care. You’ve got this! I look forward to seeing what you accomplish this year.

Filed Under: Acknowledgements, Career Burnout, career satisfaction, Following Your Passion, Global Impact, Inspiration to Follow Your Blueprint, Inspirational Quotes, Job Change, Job Satisfaction, Job Search, Lessons Learned, Life Goals, Life Lessons, Motivational Quotes, Now What? Facilitator Grads, Now What? Newsletter Articles, Now What? Q & A, Now What?® Program Events, nwf-bottom, nwf-sales-top, oe-bottom, oe-top, Overnight Success Stories, Personality Development, Quotes to Live By, Reinventing Yourself, Taking Action, Uncategorized, Video Viernes

Dreamt of Being a Doctor, but it was “Beat Out of Him”

By Kelly Johnson on December 12, 2024

Dreamt of being a doctor but it was ‘beat out of him’

Car mechanic shifts gears, becomes a doctor at age 47 and helps address shortage of black doctors

http://www.cleveland.com/tipoff/2019/07/car-mechanic-shifts-gears-becomes-a-doctor-at-age-47-and-helps-address-shortage-of-black-doctors.html

Filed Under: Uncategorized

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