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from Laura Berman Fortgang

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Laura Berman Fortgang

A Mother’s Plea

By Laura Berman Fortgang on November 16, 2025

We all have lives outside of our work.

We’re business owners, professionals, coaches . . . and we’re also parents, partners, neighbors, daughters, and friends. We carry a lot. Some of what we carry is visible; a lot of it isn’t.

One part of my life that doesn’t always make it into my content is that I’m a mom. That role enriches everything I do. Being the mom of a young adult with a disability continuously deepens my empathy and commitment to encouraging empathy among others.

This week, I’m writing to you not just as a coach, but as a mother with a plea.

November is Epilepsy Awareness Month, and my 24-year-old son has lived with epilepsy since he was a toddler. I don’t talk about it often, because it’s his life and his story. But like any parent, I carry it with me every day.

Last weekend, my son went to New York City with friends – a totally normal milestone for many young people. But for us, it was a first, and I was nervous. Because while he’s made incredible strides and we celebrate every win, he still has seizures. And they’re not the mild kind he experienced as a kid anymore. These are fall-to-the-floor seizures that can happen anywhere, anytime.

What I want to change? Most people don’t know what to do when a seizure happens. They sometimes assume it’s a reaction to drugs or alcohol.

Epilepsy affects 3.4 million Americans. That’s 1 in 26 people in the U.S., and yet it’s still widely misunderstood. There are a lot of myths out there; one of the most dangerous is that you should put something in the person’s mouth if they’re having a seizure. Please don’t do that.

Here’s what to do:
Stay with the person until the seizure passes.
Gently turn them on their side if possible.
Put something soft under their head.
If it lasts more than 5 minutes, call 911.
Once it’s over, help them reorient, let them rest, and offer support.

Epilepsy isn’t contagious. It’s not a reason to feel uncomfortable around someone. It doesn’t make someone any less worthy of employment, independence, or dignity. People with epilepsy can (and do!) live full, meaningful lives. But that doesn’t mean it’s easy.

Here’s my request —
Use this month to raise your awareness.
In the months that follow, stay curious about the people around you.

If someone you know mentions a diagnosis – whether it’s epilepsy, a chronic illness, or something they’re navigating with a loved one – don’t just nod and move on. Ask questions. Offer support. Be a safe place for people to land.

We’ve become so disconnected, suspicious, distracted, and so scared of saying the wrong thing, we say nothing at all. But the truth is, we need each other. If you’ve got a platform, whether that’s a newsletter or social media or a leadership position, use it to raise awareness and spread the spirit of caring.

If you don’t have an audience, remember that you still have a voice.
You’ve still got influence, even if it’s at your own dinner table or among your friends.

The world needs more love. More listening. More presence.
And it starts with seeing one another more clearly.

Thanks for letting me share a piece of my life with you.

Filed Under: Now What? Newsletter Articles

Collective Grief; Individual Action

By Laura Berman Fortgang on November 9, 2025

As a coach, it’s my job to help people keep moving forward – to grow, to lead, to reach their goals. But it’s also my job to be in tune with what’s really going on in the world, and how it’s affecting the people I serve.

I’ve got to be honest: There’s a heaviness in the air right now.

Maybe you’ve felt it too.

It’s something I’ve noticed in conversations with clients, at events, and just being out in the world. There’s a current of grief running underneath everything.

Some of it is personal: loss of a loved one, loss of health, loss of a dream.

But a lot of it is collective. The grief of witnessing struggle, injustice, and even cruelty. The grief of watching the systems we rely on strain under pressure. The grief of seeing people turn on one another when we need each other most.

Grief, at its core, is about loss. Many of us are grieving more than one thing at a time.

I want to assure you…
It’s okay to feel what you’re feeling.

Yes, we’re professionals.
Yes, we’re business owners, leaders, caregivers, and go-getters.
Yes, the bills are still due, and the work still needs to get done.
But that doesn’t mean we have to power through with a smile pasted on.
You don’t have to put on a mask and pretend everything’s fine.

Collective Grief; Individual ActionOur strength doesn’t come from pretending; it comes from our humanity.

There’s a fine line we walk. We don’t want people to see us as “Negative Nancys” who bring the room down. But the truth is, there’s no shame in feeling sad over fractured relationships with friends or family. It’s okay to shed tears over the possibility of a child, elder, or other vulnerable human not having enough to eat. Or to worry that you’ll fall on hard times too. There’s no shame in feeling unsteady when the ground beneath us shifts.

You’re allowed to grieve. You’re allowed to feel it.

Just don’t carry it alone. Whether it’s talking to a therapist, a friend, a partner, or writing in a journal, find a way to share it.
When we let our grief move, it moves through us.
It makes space for compassion, for creativity, and for clarity.

From that space – Take Action!
Donate food. Offer help to a neighbor. Say something kind to a stranger.

And then?
Let yourself rest. Let yourself laugh. Let yourself feel joy when it comes.
Those small sparks are not betrayal, they’re fuel. We need joy to keep going.

Feel what you feel. Let it be messy.
But don’t let it harden you.
Let it remind you what matters. Let it connect you more deeply to others.

That’s how we keep going – not by ignoring what hurts, but by honoring it and still choosing to move forward.

Filed Under: Lessons Learned, Now What? Newsletter Articles, Taking Action

“Help! I need somebody…”

By Laura Berman Fortgang on October 26, 2025

Last week, I had the biggest launch I’ve ever done.

It had a lot of moving parts and a lot riding on it, and I’m thrilled to say it paid off.
But I’ll tell you this right now: I didn’t do it alone.

I had more support than ever before.
More hands on deck. More mentorship.
And that made
all the difference.

It’s made me think about how much we all need help. Whether you run your own business, hold down a full-time job, manage a household, or juggle all three (as so many of us do), there’s no trophy for doing it solo. But there is a cost. And for many people – especially high-achieving, ambitious, and capable professionals (and particularly women) – the cost is burnout.

Why is this such a common issue? Let’s name what gets in the way.

We’ve been conditioned to carry it all.
To be helpful without needing help.
To believe asking makes us weak, incompetent, or (gasp)
a burden.

And so we tell ourselves:
● “It’s easier if I just do it myself.”
● “I don’t want to bother anyone.”
● “No one else will do it right.”
● “I should be able to handle this.”

Sound familiar?

Here’s the truth I’ve learned, through experience and in my work as a coach:
The people who reach their goals consistently, without burning out over time, are the ones who get help.

I want you to ask yourself:
●
“Where could you delegate at work or at home?”
● “What task could a freelancer or virtual assistant handle for you?”
● “Who in your circle would be happy to lend a hand…if you just asked?”

Start small. Maybe it’s asking your partner to make dinner twice a week. Or paying someone to clean once a month. Or getting someone to do your social media graphics instead of stressing over it solo.

Ask for help, and you’ll free up energy. Time. Creativity. You’ll start to build momentum in ways you didn’t think were possible.

Remember, asking for help doesn’t necessarily mean people are doing you a favor. Whether engaging a professional, getting input from a friend, or reaching out to someone in your network for an introduction, support can be a win-win. Asking for help can strengthen relationships. Hiring help creates opportunities. Turning to people for help reminds them that they can turn to you, too.

What’s on your plate right now – at work, at home, in your business – that would feel lighter with a little help? Make a list. Brainstorm.

Don’t be surprised if you find yourself humming that old Beatles tune…
🎵 “Help! I need somebody…” 🎵

Because the truth is, you do. We all do.
And once you see the power of it, you’ll never go back.

Filed Under: Now What? Newsletter Articles

Is it time to change your lens? Shift your focus, change everything

By Laura Berman Fortgang on October 19, 2025

Last week, I found myself silently questioning every life choice that brought me to that moment.

Let me back up.

I recently joined a daily personal development program – something for me, not something I’m leading. It includes two workouts a week, and I was all in. Day one, I pushed hard. Too hard! I spent the next day walking around shaped like an S, nursing lower back pain and regret.

When it came time to show up for the next workout, I had a choice to make.

I could look through the lens of: “I’m injured. I can’t do this. Poor me.”
Or I could ask myself, “What choice do I have right now that moves me forward?”

I chose to show up. I modified the movements, I focused on form, and I listened to my body.

Here’s the part that surprised me: By the end of the warm-up, the pain started to fade. I was able to keep going for 35 minutes into the 40-minute class. Not perfect, but powerful. I wrapped up thinking “yay me!” rather than “woe is me” that day.

And that, right there, is what I want you to recognize – the power of the lens you choose.

Is it time to change your lens? Shift your focus, change everything by Laura Berman FortgangYou don’t get to pick your circumstances. But you absolutely get to pick how you see them.

You can see yourself as the victim of your situation, or you can decide to show up as the hero of your story.

I’m not talking about being performative or pushing through when it’s unsafe. I’m talking about the small, meaningful choice to say, “Even if I can’t do everything today, what can I do?”

That’s what makes the difference between spiraling and rising. As Brené Brown says:
“You either walk into your story and own your truth, or you live outside of your story, hustling for worthiness.”

The lens you choose doesn’t erase reality. But it changes your relationship to it by reflecting a different view. It changes your next step. And over time, it changes everything.

If you’re not sure how to switch your lens, here’s what I suggest…

This weekend, I challenge you to take one situation you’ve been struggling with – something that makes you want to hide, shut down, or feel defeated – and ask:

What lens am I using to view this right now?
If I were the hero in this story, what would I do next?

Even a small brave action, like showing up for a warm-up when you’re not sure you can handle the whole class, has the power to change how you see yourself. And that shifts the entire experience.

I’ll leave you with this question:
​What lens are you looking through today?

Choose the one that moves you forward. Step into the hero story.

Read this quote again, and really let it sink in this time:
“You either walk into your story and own your truth, or you live outside of your story, hustling for worthiness.“

Filed Under: Lessons Learned, Life Lessons, Now What? Newsletter Articles, Taking Action

When you stop hiding, this happens

By Laura Berman Fortgang on October 12, 2025

If there’s one thing I know for sure in my work, it’s that visibility changes everything.

Whether you’re building a business, exploring a new career path, or trying to grow in your current role, the people who create real momentum are the ones who are willing to be seen.

Because let’s be honest – staying behind the scenes might feel safer, but it comes at a cost.

Being invisible means being overlooked.
Overlooked for jobs or promotions. Overlooked for opportunities. Overlooked by potential clients.

In this moment – when competition is high and attention is short – you can’t afford to be overlooked.

Visibility Shift - When you stop hiding, this happensLet’s talk about what it means to make what I call a visibility shift.

If you’re in a corporate setting, this is about taking a strategic approach to be sure you’re seen by the right people in the right way. You’d want to do things like:

– Asking to be in the meetings you’re not usually invited to.
– Volunteering to present on a topic you’re passionate about.
– Attending key networking events, team outings, and even coffee chats with leaders.
– Posting relevant, thoughtful content online to position yourself as someone with something to say in your industry.

But be careful: Don’t volunteer for the company picnic or the fire safety committee hoping it will raise your profile. That puts you in the “helpful, non-promotable” category, which is nothing but a distraction.

If you’re running your own business, visibility is your lifeline.

It’s too important to leave it to chance. No spraying and praying or random acts of marketing will get you the kind of attention and respect you desire. It may have worked in the past, but it’ll only fall short these days!

The better marketer wins, not necessarily the better coach, consultant, or service provider. However, this doesn’t mean your strategy has to be overly complex or even finely tuned to make a difference.

Pick one platform, one problem you solve, and show up consistently. Share real insights, case studies, and value, not just tips and tricks. Let people see how you think, what you do, and who you help.

Want to get out there and get known yesterday? Speaking is the fastest way to build visibility, hands down (preferably in person, in front of a crowd), but a virtual audience in real time is the next best thing.

When you raise your visibility, something powerful happens. The right clients, jobs, collaborations, and chances to grow come looking . . . and find what you have to offer.

Here’s my challenge to you: Make the visibility shift.

When you stop hiding, you start building the future you actually want.

Filed Under: Lessons Learned, Marketing and Visibility, Now What? Newsletter Articles

Go from side hustle to full-time – the smart way

By Laura Berman Fortgang on October 5, 2025

There’s something incredibly powerful about creating your own opportunities. Being your own boss means you get to control your destiny, and that’s a beautiful thing.

But don’t let anyone fool you into thinking it’s easy. And don’t fool yourself into thinking your part-time business will be easier if you just quit your job and go all-in.

Whether you’re dreaming about breaking free from a toxic workplace or turning your side hustle into a full-time career, there’s one truth you need to hear: Freedom is harder than you think.

Go from side hustle to full-time - the smart wayLately, I’ve been working with a client who’s doing a fantastic job preparing for the leap from side hustle to full-time business. She’s not there yet, but she’s building the foundation, and I want to share some practical tips based on what she’s doing right in case you’re ready to take that path too.

=================================
Tip #1:
Don’t quit your day job without a plan.
Unless you’ve got at least six months to a year’s worth (preferably more!) of living expenses saved up, you need a crossover strategy. This client works a full-time job that has nothing to do with her side hustle, but she’s making it work. Nights and weekends. Testing her offer. Building proof. She has paying clients, testimonials, and, most importantly, market validation. That’s where it starts.

Tip #2: A cash cushion can save your tush.
You need to save up 6–12 months of expenses. Entrepreneurship has its ups and downs, and your peace of mind will depend on having a financial buffer.

Tip #3: Bide your time if you can.
If it’s possible to negotiate a shift from full-time to part-time in your current job, do it. Having more time for your business, while bringing in a steady paycheck, means less stress. If that’s not an option, look for a bridge job that gives you flexibility while you grow. You can always do gig work if you need to get scrappy, but I’ve noticed that maintaining a part-time regular paycheck is often ideal.

Tip #4: Start building systems now.
Don’t wait for some day when everything’s perfect. Document what you do and create processes as early as possible. When you’re ready to bring in help, whether it’s a VA, contractor, or generous spouse, you don’t want everything living in your brain.

Tip #5: Manage your mindset.
When it’s time to take the leap, making that shift is a big deal. Don’t underestimate the transition period. This is where you learn how to motivate yourself without a boss breathing down your neck. You’ll need to prepare your mind and stay grounded. No clock to punch. No one telling you what to do. Just you, your goals, and your grit.

Tip #6: Don’t inflate your lifestyle too soon.
Keep your personal expenses to a minimum while you build. You don’t have to eat rice and beans (unless you want to) or fall into a stark scarcity mindset, but be smart about spending. Don’t get ahead of yourself, even if business revenue starts flowing in. Your best months can be followed by crickets; that’s the way it goes sometimes.
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One of the most rewarding aspects of my work is watching clients build a successful business that supports their dream of freedom because they did it the right way…

I’ve also seen talented people crash and burn because they followed some internet guru who sold them the fantasy without the plan.

That’s not what we do here.
We get real. We get strategic. We build something solid.

The best time to start? Five years ago.
The second-best time? Right now.

If you’ve got a side hustle and you’re ready to go full-time, don’t wing it – build it!

I’m cheering you on.

Filed Under: career satisfaction, Following Your Passion, Inspiration to Follow Your Blueprint, Life Goals, Life Lessons, Now What? Newsletter Articles, Taking Action

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