I want to clear something up. This has to be said. Far too many people want to be successful coaches, but they don’t want to do what it takes to have a successful coaching business.
Don’t get me wrong. Being a good coach doesn’t necessarily mean you need to be good at business. You might be coaching in your job, coaching for a firm, or running a hobby coaching practice that doesn’t pay the bills.
But when you’re ready to become an A-list coach with a successful coaching business and the prosperity that comes along with it, it’s time to get serious about what it really takes.
In my experience, it all comes down to what I call The 4 M’s — Messaging, Methodology, Marketing, Management. (And you have to nail all four!)
1. Messaging
When you don’t have clear messaging, your audience has no idea what to do with you. If you’re confused, they’re confused. Your messaging needs to be straightforward and get right to the point.
For example, my message for my coach audience is simple: “I help coaches differentiate themselves in the marketplace and prosper.” What’s yours?
2. Methodology
Your potential clients should also know HOW you get the job done. What’s your approach for getting results? You need to have your own way of doing what you do that sets you apart from the next coach.
3. Marketing
You must get the word out so people know about your products and services. You don’t have to be a dancing polar bear on TikTok; you simply need to get your clear messaging and methodology out there in front of the right folks through speaking, teaching, writing, etc.
No need to stretch yourself thin or be inauthentic. Lean into your strengths.
4. Management
A successful coaching business requires effective management. You need to manage your business — operations, tools, support, and resources. And you need to manage yourself — handle your personal growth by taking on each “new level, new devil” challenge with grace and confidence.
If you’re trying to build a coaching business without nailing the 4 M’s, you’re making it a whole lot harder for yourself than necessary. I’m just going to say it: without the 4 M’s, you won’t make the A-list.
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