• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Now What?® Coaching

Now What?® Coaching

from Laura Berman Fortgang

  • Login
  • About
    • About Laura
    • Our Philosophy
    • Praise
  • Hire a Facilitator
    • Hire Laura
  • Become a Facilitator
  • Online Courses
    • Career Clarity & Direction
    • Career Clarity & Direction: Self-Guided Course
    • Job Search Academy
  • Products
  • Blog
  • Contact

Career transitions

Nobody can do it as well as you? That’s the Delegation Lie.

By Laura Berman Fortgang on November 1, 2026

The Delegation Lie: Why You Can’t Hand Anything Off (And It’s Not Because They’d Mess It Up)

What’s the one thing in your business you know you should be delegating, but every time you think about handing it off, you hear yourself say, nobody can do it as well as I can?

Let’s talk about the Delegation Lie. Because that sentence — nobody can do it as well as I can — is almost never the real reason you’re doing everything yourself.

This one is especially for folks in their own business, but it also applies to anyone who holds down a job and has the ability to delegate — meaning you’re not the person everyone’s delegating to.

What Most People Get Wrong About Delegation

You think the reason you’re not handing things off is because you’re a perfectionist. You have high standards. You care about the quality of your work. And nobody would do it the way you would.

Some of that is true. You do have high standards. You do care.

But that’s not actually why you haven’t delegated.

The real reason is something deeper. Most people don’t let themselves see it because it’s much more flattering to say nobody can do it like me than to admit the actual thing that’s keeping you stuck.

Here’s the brutal truth: your business cannot scale past you if everything has to go through you. You’ve become a bottleneck. Every time you tell yourself nobody can do it as well as I can, you’re also telling yourself that your business cannot grow. That’s just a fact.

I want to pull back the curtain on the four hidden reasons you’re not delegating and what to do about it.

Nobody can do it as well as you? That's the Delegation Lie. by Laura Berman FortgangThe Four Hidden Reasons You Won’t Delegate

You’ve never documented what you do.
SOPs — Standard Operating Procedures. You can’t hand something off if you’ve never written it down. Instead of taking the time to document it, you just keep doing it yourself. It feels faster in the moment. But six months later, you’re still doing it, and you still haven’t documented it. You’ve become the obstacle to the delegation. The documentation is the delegation.

You’re attached to being the one who does it.
This one’s sneaky. Somewhere along the way, your identity got wrapped up in being the person who personally writes the emails, who runs the calls, who handles everything. If you hand it off, you’re not sure who you are without it. So you cling to it — not because
it needs you, but because you need it. Let me say that again: Not because all this activity needs you, but because you need it.

You don’t want to spend the time training someone.
Does it take longer to train somebody than to do it yourself? Yes — but only in the beginning. And the ten hours you’d get back every week once they’re trained? That’s time you can spend on the things only you can really do. So it’s not an expense; it’s an investment. Stop saying you can’t afford the help. You can’t afford
not to have the help.

You secretly believe your value comes from doing it yourself.
This is the deepest one. If you delegate, who are you? If someone else writes the content, delivers the service, or handles the client, is it still
you? Underneath that question is a quiet fear: if I’m not the one doing the work, maybe I’m not actually valuable. That’s not true, but it’s the belief running the show for a lot of people who don’t delegate.

Three Practices to Break the Cycle

Pick the smallest, lowest-stakes thing first.
You’re not going to delegate the big project right away. Start with something small — something your business won’t collapse over if it gets done a little wrong. The point of the first delegation isn’t to save massive time. It’s to prove to yourself that the sky doesn’t fall.

Document as you do.
The next time you do the thing you’ve been meaning to hand off, make a Loom video. Narrate what you’re doing. It doesn’t have to be a sixty-page manual — a 10-15 minute video is enough to let someone else conduct that task for your business. Perfectionism with this is just another way of dabbling. Don’t do it.

Let it be imperfect.
If someone can do the task at 80 percent of your capacity, that’s better than you doing it 100 percent because it buys you back a lot of time. You’ve got to get used to
good enough. I’m not saying accept terrible work – I’m saying take a new standard. When you’re suffering, it means your standards are too high. If you’re suffering doing everything yourself, it’s time to lower the standards a little. Let other people find their way. It will buy you back your time and energy. I promise it’s a massive win. Stop grading people against the impossible standard you’ve set.

The Mindset That Makes It Stick

Here’s what I want you to internalize:
You are not the work. You are the strategist of the work.

The most successful people aren’t the ones doing everything themselves. They’re the ones who figured out that their highest value isn’t in the doing — it’s in the deciding. What gets built. What gets prioritized. Who gets served. Where the business goes next.

Every hour you spend doing something that someone else could do at 80 percent is an hour you’re not spending on the things only you can do. No one else is going to come along and free up your time for you. You have to do this yourself.

Your Homework This Week

Pick one small thing you can delegate, and hand it off to someone this week — not next week, not next quarter, not next year.

Notice what happens.
Notice how uncomfortable it feels to let go.
Notice the little voice that says
they’ll mess it up and do it anyway.

The people most successful at sustaining a business stopped making the mistake of thinking that doing is leading.
Doing is not leading. Letting others do is how you lead.

Stop making yourself the bottleneck of your business, and discover the secret nobody tells you — that the moment you stop being the only one who can do everything is the moment your business can actually grow.

Filed Under: Now What? Newsletter Articles Tagged With: Career coach, Career Coaching, career reinvention, Career transitions, delegation, delegation lie, Laura Berman Fortgang, Now What Coaching, Opportunity

Why Rejection Is the Road — Not the Roadblock

By Laura Berman Fortgang on March 22, 2026

How many of you have experienced rejection in the last six months?
Didn’t get the job you wanted.
Got passed over for the promotion.
Couldn’t close the sale.
If your hand went up, you’re in good company, and you’re exactly who this is for.

Here’s the reframe that changes everything:
Rejection is not the problem. Rejection is the path.

Michael Jordan did not make the cut for his high school basketball team. Harry Potter was rejected at dozens of publishers before getting a yes.

Rejection is not the obstacle standing between you and success; it’s the way to success. The most successful people in any field — job seekers, salespeople, entrepreneurs, executives going after the next level — aren’t the ones who avoid rejection. They’re the ones who recover from it the fastest. Let’s talk about how to do that.


The Two Traps

Before we get to the recovery, you need to recognize the two traps people fall into when they get rejected.

Trap One: Taking it personally. You don’t get the job, and suddenly you’re sure you’re on the wrong path. You lose the sale, and you decide entrepreneurship is not the path for you. You get passed over, and you start to spiral and question your worth. Here’s the truth: That’s a story you’re telling yourself — it’s not a fact. There’s a difference between what happened and the meaning you assign to it. When you collapse a single rejection into a verdict on your entire value, you’ve gone from interpreting a moment to building a case against yourself. Don’t do it.

Trap Two: Brushing it off completely. The opposite problem. You shake it off, tell yourself it was their loss, and move on without extracting anything useful. Resilience is a strength, but not if it means ignoring information that could help you improve. There’s always something to learn. Skipping that step means you’ll face the same wall again.

The answer is to make rejection useful.


A Three-Step Recovery Process

Step 1: Feel it — but set a timer. Rejection is a real emotional experience. Don’t suppress it. Give yourself a window — an hour, a day — to feel disappointed. You’re human, and disappointment is a reasonable response. But when the window closes, close it. You are not your last no.

Step 2: Mine it for data. Ask yourself one question: What’s the one thing I can learn from this? Not ten things – just one. Were you under prepared? Was your pitch unclear? Did you need stronger follow-through? Do you need more training on closing? One honest insight — without defensiveness — is worth more than a dozen rationalizations. Be direct with yourself.

Step 3: Recalibrate, then move quickly. Adjust what the data tells you to adjust, and keep everything else. Then get moving. The longer you sit still after rejection, the heavier it gets. Momentum is the cure for rejection paralysis. Don’t let a no turn into weeks of inaction.


The Number Game Nobody Talks About

Here’s a concept from the world of sales that applies to every pursuit: The cost per no.

If you know that you close one in every ten prospects, and each closed deal is worth $1,000, then every single rejection was worth $100 on the way to that thousand. You’re not just tolerating rejection. You’re getting paid for it. Each no is moving you closer to the yes.

The same math works in a job search, a promotion campaign, or any meaningful pursuit. The job market right now is tough; most people know that. But the answer isn’t to stop putting yourself out there. It’s to understand that every interview that doesn’t land is part of the sequence that eventually does.

So change the question. Stop asking, “Why did they say no?”
Start asking,
“How many more no’s do I need before I get to my yes?”
That’s not denial. That’s strategy.


Rejection is part of the game, whether you’re an entrepreneur, a job seeker, or someone gunning for the next level in your career. It’s not a sign you’re on the wrong path. Most of the time, it’s a sign you’re on exactly the right one. You’re just not at the end of it yet.

Keep going!

Filed Under: Now What? Newsletter Articles Tagged With: beat the odds, career transition, Career transitions, entrepreneurs, Laura Berman Fortgang, Now What Coaching

The Power of Pumpkin Spice

By Laura Berman Fortgang on September 17, 2023

Fall is just around the corner again, and you know what that means — it’s pumpkin spice season!

I know … you’re either rolling your eyes, giddy with excitement, or couldn’t care less. But stick with me here, because we should all be paying attention.

Love it or hate it, there’s no denying the POWER of pumpkin spice.

I kid you not — studies have found that Americans are spending over half a BILLION dollars on pumpkin spice stuff every year. Buying up everything from Starbucks lattes to scented trash bags, industry insiders call it the “pumpkin spice economy.”

Sure, it may seem like things have gotten out of hand, and seeing the hype start in mid-August is a pet peeve of mine. Personally, I’m a fan of pumpkin spice, and I’m an even bigger fan of pumpkin spice as a marketing phenomenon.

Marketers have NAILED this. Here’s how —
    1. The Power of Pumpkin Spice by Laura Berman FortgangBuilding anticipation: Those of us who are fans of the rich, fragrant flavor and scent crave our first annual sip or whiff.
    2. Creating emotional connection: It’s become interwoven with the coziness of the season, like a warm sweater, crackling fires, and family holiday gatherings.
    3. Making a limited-time offer: Not being able to order it year-round makes it special. Consumers hurry to buy while they can, as much as they can.
    4. Establishing consistency: We know this thing is coming down the pike every year and have come to rely on it.

How can you translate these lessons into your business or career?

Anticipation: Talk about what you’re brewing up; create intrigue. Developing a new program? Offer hints along the way. Working on an exciting project? Let others know you can’t wait to share. Before long, people will be on the lookout for whatever you have going on and want in on it.

Emotional connection: Make sure people associate your work with something deeper than a commodity. You don’t just offer accounting services, but peace of mind. Not just coaching, but clarity and inspiration.

Limited access: Scarcity encourages people to take action. Offer a limited number of one-on-one coaching opportunities. Focus on projects that make the greatest impact rather than spreading yourself thin.

Consistency: Let people know what to expect from you, so they can look forward to your upcoming podcast episode, newsletter, program launch, or presentation at the next industry conference — and depend on you showing up.

I’d love to know how you’re going to spice things up this fall. Hit reply and share.

Filed Under: Life Goals, Life Lessons, Now What? Newsletter Articles, Personality Development, Reinventing Yourself, Taking Action, Uncategorized Tagged With: beat the odds, career, Career Change, Career Coaching, career path, career reinvention, career transition, Career transitions, Change, entrepreneurs, Laura Berman Fortgang, new direction, Now What Coaching, Now What?® Program, take action, transition

If Work is Your Identity

By Laura Berman Fortgang on September 3, 2023

For some people, work is their identity. It’s how they measure their worth, and that works for them. It gets a bad rap, but there’s nothing inherently wrong with deriving meaning from the work you’re called to do.

Being driven by your goals can serve you quite well … until it doesn’t!

Let’s face it —

You’re never going to succeed by sitting on your laurels.

Establishing yourself is going to come with some late nights, missed birthday parties, and sacrifice.

But there’s a limit to how much good it does you to burn the WiFi at both ends and stay glued to your phone.

Making your identity all about work is likely costing you, even more than you know.

If you’re thinking of yourself as “Ms. CPA Extraordinaire” or “The best SAHM Return to Work Career Coach” or “my company’s next SVP of Marketing” 24/7/365, you might want to take a breather every now and then.

If your family and friends are constantly teasing you or complaining about your job, it can be frustrating … but they might have a point.

If Work is Your Identity by Laura Berman Fortgang“All you ever do is work.”

“You always cancel on us.”

“When are you ever gonna take a vacation?”

There’s a good chance you’ve let workaholism creep in and take over.

Here’s the thing —

Even if you love what you do…

Even if you think doing more of it is your ticket to ride…

What got you here won’t necessarily get you to the next level.

Instead, you may hit a brick wall of disappointment.

Ignoring the voices – both internal and external – that say you’re working too much is a sure way to burnout.

Ignoring your personal desires and the people around you, putting everything off to a later date, means something is missing.

Maybe it’s time to reexamine what’s driving you.

Why are you making your identity about work? Look for the origin.

Did you make a vow to yourself to succeed at all costs?
Is being rewarded at work fulfilling a personal need?
Is work your source for love, acceptance, and self-worth?

What happens is work gives us all something good, but if something’s missing, that hit can become an addiction like anything else.

Once you’re aware of this, the hard part starts — lowering your standards. Yikes!

Once you know what’s lacking, you can start practicing acceptance of yourself without adhering to the highest standards.

If your identity is all about work and it’s COSTING you, this is what you need to do. It won’t be easy, but it’ll be worth it.

Because here’s the kicker: Eventually, you will achieve MORE by doing LESS.

Filed Under: Job Satisfaction, Life Lessons, Now What? Newsletter Articles, Reinventing Yourself, Taking Action Tagged With: Career Change, Career coach, Career Coaching, career path, career reinvention, career transition, Career transitions, Following your passion, Laura Berman Fortgang, Now What Coaching, Now What Program, Now What? 90 Days to a New Life Direction, take action, transition

The Significance of the WIN

By Laura Berman Fortgang on August 27, 2023

When you’re looking to reinvent your career or start a business, resilience is crucial.

Because sooner or later, the going will get tough. You’ll need to not only stay motivated but also recover quickly and bounce back whenever you encounter difficulties.

One of the best ways to do this is to focus on your wins.

When facing challenge after challenge, it can feel like losing is imminent. Directing your attention toward your triumphs is like a continuous reminder that you’re actually someone who wins — and keeps winning — every day.

So whenever I work with a client, we start our session with a win.

Sometimes it’s something big — secured a dream job interview, landed a new client, booked a speaking gig, nailed a program launch.

But sometimes it’s something seemingly small — updating your resume, sending a newsletter, booking a discovery call, attending a networking event.

But a win is a win!

The Significance of the WIN by Laura Berman FortgangEven if you have to dig for it and rack your brain, always keep in mind that you’re a winner at something this month, this week, this morning… here’s why —

A win is something you WANT.
It’s INTEGRAL to your well-being.
And it NEGATES problems.

W.I.N.

If you have a challenging goal to tackle, wins can be the boost you need to get you there. Celebrating your victories leads to more favorable results.

A win changes your physiology. Focusing on your wins makes you shift from a stress-oriented mindset to one of possibility, wonder, and what’s next.

Your creativity amplifies, your problem-solving improves, and your confidence flourishes. You’re ready to take on the next step knowing there will be a positive outcome — if not exactly what you’re aiming for, something better than where you are. A win is imminent!

I’ll admit, this is easier said than done.

In fact, it’s been a personal challenge for me over the years. I thought my problems made me interesting, and I used them as comic fodder, part of my personality. But the self-deprecating humor wasn’t serving me.

It wasn’t until I learned to focus on what was right in my life that things began to shift. By focusing on what was right, I started doing more of what was right, and my wins beget more wins.

Success breeds success.

Filed Under: Job Change, Lessons Learned, Life Lessons, Now What? Newsletter Articles, Reinventing Yourself, Taking Action Tagged With: career, Career Change, Career coach, Career Coaching, career reinvention, career transition, Career transitions, Change, Clarity, entrepreneurs, Laura Berman Fortgang, life coach, new direction, Now What Coaching, take action, transition

Break Out of the Norms You Set for Yourself

By Laura Berman Fortgang on August 20, 2023

Break Out of the Norms You Set for Yourself
I had to take a forced break from my usual live broadcast and my newsletter topic plan this past week due to my mother being in the hospital.

Between both my parents, other family members, and one of my children’s childhood spent in hospitals, I’ve been here all too many times.

HERE is disrupted, in hyper-vigilance, learning on the fly. It’s making important decisions while watching the American healthcare system flail and often fail to meet the needs of those that require care.

HERE is sitting with loads of time on my hands while I’m bedside to advocate for my loved one’s care, but not having enough brain power to do anything productive or move business forward.

HERE is going through every full-time job in your mind of what will be required to get your loved one to the next stage of care (or resuming their life) without being able to do anything to prepare because you have no idea when you have to activate a plan or what level of functioning you have to prepare for.

You can’t know until you know, which makes everything a last minute rush to an invisible finish line.

Good healthcare workers are heroes. Truly. I’m so grateful for those that truly care and fight alongside me for the care my loved ones need.

What I want to impart here is a call to action to wake up to your own life and shake yourself out of inertia. As I watch my mother struggle with a watershed moment where she is only likely to get worse and not better, I put forth this message to not let your life pass you by.

I’m not sharing about this personal challenge for your attention or sympathy. I don’t need it nor want it. I’m sharing to encourage you to shake off whatever is holding you back and take a bold action to move your life forward.

As hard as it seems, as impossible it appears to reach your desired outcome, as hopeless as your past results may make you feel, do something to break out of the norms you have set for yourself.

Yes, you have set them for yourself. You’ve accepted certain behaviors from yourself or others, you’ve let circumstances curb your possibilities, you may have even given up.
An All Too Familiar Place by Laura Berman FortgangSTOP THAT NOW.

Imagine sitting bedside (maybe some of you have) watching a loved one deteriorate to a shadow of their former selves. Imagine the things they never did and wanted to do.

The things they didn’t know how to say and never will. The wonderful things they did that they could never repeat again. What would that stir you to do?

Maybe it’s time to look at your bucket list. Maybe it’s just your to-do list that need a glance where you might find all the items are absurd in the bigger scheme of things.

Maybe it’s a look at your goals to find out if they’re really yours or better represent things you think you SHOULD do vs. really want to do. Maybe it’s just doing NOTHING and enjoying your life for a while that is the call. I don’t know, but you likely do.

I have nothing cataclysmic to share about what another round of being bedside is doing for me. Right now, it’s just draining and anxiety producing to not know what I’m preparing for.

So please, take heed. Break out of your fog. Take the driver’s seat of your life.

Filed Under: Inspiration to Follow Your Blueprint, Lessons Learned, Life Lessons, Now What? Newsletter Articles, Taking Action Tagged With: beat the odds, career, Career Change, Career coach, Career Coaching, career reinvention, career transition, Career transitions, Change, Clarity, coaching, entrepreneurs, Laura Berman Fortgang, life coach, Opportunity, take action, transition

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 7
  • Go to Next Page »

Primary Sidebar

Pinpoint–and plan-a fulfilling "next chapter" of your career with the Now What?® Program

Start Today

Buy Now

Sign up for Laura’s mailing list so you don’t miss a thing!

[gravityform id=”3″ title=”false” description=”false” ajax=”true”]

Disclaimer |
Site Usage and Privacy Policy  |  Facilitator Zone

Copyright © 2026 Now What?® Coaching. All Rights Reserved.

Login

Lost Your Password?