Lately, I’ve been having a familiar conversation with clients over and over again.
They’re stepping into new roles, new markets, and new strategies, and they’re feeling the heat.
They’re hopping on sales calls for the first time, making high-stakes presentations, testing new offers, and launching new things – all in this wildly unpredictable world.
The pressure is real.
The truth is, we’re not operating in the same reality we were a year ago. The job market has shifted. Business as usual is gone. With AI disruption, chaotic leadership, and a volatile economy, the ground keeps moving under our feet.
We have to approach our work – and ourselves – differently to meet the moment, and do it with grace under fire.
Trying something new always comes with risk. The offer could flop, the meeting could go sideways, and the prospect, on the verge of signing that big contract you poured everything into, could ghost you.
But avoiding that risk by playing it safe keeps you stuck. Cozy, sure. But stuck.
While we know the biggest wins come from stepping up and making bold moves, fear can still hijack the system. It’s human. The moment something gets hot, we pull back, panic, overthink, and we shut down.
Here’s what I tell my clients:
When the pressure’s on, pause.
Breathe. Calm your nervous system. Get out of fight-or-flight mode so you can think clearly.
Then, assess your reality.
What’s real, and what’s just fear talking? Are you reacting to facts, or to a story you’re telling yourself?
Next, check your intentions.
Are you staying on mission, or veering off course because you’re uncomfortable? Stick with your purpose. That’s where the power is.
Finally, act with focus.
Not perfection. Focus. What’s the next right move, not the flawless one? Do that.
Grace under fire doesn’t mean you’re emotionless. It means you’re purposeful. It means you lead with intention, even when the heat is on.
And yes – people are watching. In high-pressure moments, your response matters. It defines outcomes, shapes reputations, and opens (or closes) doors.

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