entrepreneurs

How to Bounce Back After Disappointment

By Laura Berman Fortgang on August 13, 2023

At some point, we all face disappointment.

Whether you get passed over for a promotion, lose a big client, your new program launch flops, or your business partner bails on you — things don’t always go as we hoped…and frankly, it sucks

But although feeling let down is perfectly normal, dwelling in disappointment won’t do you any good

It’s okay to be a little bummed, but you also need to be able to bounce back

And the key to bouncing back is a little trick called letting go.

The Buddhists believe that any pain we have is because we’re attached — to an outcome, to a person, to an expectation, etc. So their tradition, it’s all about practicing non-attachment.

Letting go is easier said than done, but it’s a powerful practice.

Think about it this way — nothing is permanent anyway. When the trees bloom in the springtime, the beauty is fleeting and followed by blossoms shriveling and falling away.

The idea is to feel emotions and experiences, be with your feelings, and let it go.

How does this apply to disappointment?

When you face disappointment, the level of pain you experience depends on how attached you were to the outcome.

But you might be thinking to yourself, “Wait, Laura, how am I supposed to achieve my goals if I don’t care about results?”

I get it; this advice seems counterintuitive for people who are ambitious, looking to make a career change, or eager to grow a business.

But here’s the thing —

When you’re working on something, of course you want it to come to be. However, the success journey is a fine dance of duality and rationality.

If you face disappointment, you’re going to mourn. Allow the feeling, sit with it, and set some parameters. How long are you going to give it?

That dream job or dream client slipped through your fingers? Give yourself three days to wallow mire, get back up, brush yourself off, and keep going.

Here are a few tips that work for me.

Say to the universe or whatever higher power you believe in: This or something better! If one thing doesn’t work out, let it be what clears the path for something meant for you.
Become a student and ask, “What did I learn from this?” Remember, whatever you picked up in this process is valuable, and regret is useless.
Focus on what you do have. Whether than giving all the power to the thing you lost, put your attention on what’s already yours or what you’ve gained or can gain because of the loss.
Stay in action. Movement is your friend and stagnant is an enemy that’s sure to set you back.

No matter how gut-wrenching it might feel at the time, you’ll get through it and on to bigger and better things. Soon enough, the disappointment will be behind you, and it’ll all work out in the end.

How To NOT Quit on Yourself

By Laura Berman Fortgang on August 6, 2023

When you’re working towards a goal, quitting often seems like the easy way out.

Everyone wants to throw in the towel sometimes — when the going gets tough, when you hit a hiccup, or when you’re just not feeling up to it.

Getting up every day, chugging along, and doing what it takes — no matter what — isn’t always easy.

And sometimes quitting just makes good sense.

But if you really want something, quitting — on your career, your business, or yourself — isn’t the way to go.

If you give up now, chances are you’ll kick yourself later. I’ve seen it lead to a lot of regret.

I’ve even seen quitting become a habit. People do it again and again and never get to where they want to go.

Far too many disappointments and broken dreams could’ve been avoided, if only they’d learned how to NOT quit, which may sound easier said than done, but it’s actually quite simple.

There’s only ONE way.

THE key to getting through tough times is to focus on the bigger picture.

Laser in on something bigger than you.
What’s the goal?, your mission? and the greater cause behind what you want?

Here’s what I mean —

I’m working with a team right now that’s under a lot of pressure. Their industry is taking a hit, they’ve been through rounds of layoffs, and morale is at an all-time low. But this team is playing a crucial role in the organization, so they need to stay on their game and focused on the mission, which is producing work for an important cause. It’s their collective passion for that cause that’s keeping them going while the going is tough.

So, what’s your personal cause? It may be something different in every scenario.

If you feel like quitting, look for something bigger.

Think about it. One of the best ways to get yourself out of a funk is to do something for somebody else.

If you’ve been around for a while, you may know that I went through a period of severe depression in my 20s. The best thing I did for myself was to begin helping people who were less fortunate, delivering food to individuals who were shut in with illness or old age. It changed the trajectory of my life!

It’s not all about keeping your nose to the grindstone. Look for the greater meaning in the work itself. If you don’t find it there, seek meaning all around you.

Hitting your business goals may allow you to give more financially to causes that matter. Changing careers may allow more flexibility in your schedule to volunteer at your kids’ school.

It doesn’t have to be altruistic. Making that next sale or bonus could fund a girl’s trip to Napa Valley you’ve been craving, or a dreamy backyard makeover, or bump up retirement by a year.

THE key to getting through tough times is to focus on the bigger game.

4 Ways to Strengthen Your Personal Foundation

By Laura Berman Fortgang on July 30, 2023

After last week’s post, my inbox was flooded with questions. Which is always a nice surprise, honestly. It seems I struck a chord.

Many of you wanted to know more about what it takes to stand strong when something comes along and tries to knock you off your game.

I’m glad you’re curious!

All too often, smart, capable, driven people are letting disappointments and setbacks muck up their day, throw them for a loop, and ruin their plans.

If this is you, I know you’re sick of the disruption.

The client you hoped to land ghosts you.
The recruiter for that dream job sends a rejection letter.
The folks who bought your coaching program’s credit cards are declining.
Your new VP left you off a “big deal” meeting invite.

And you’re SO sick of letting it all shake you up. But you don’t know what to do about it.

You know your personal foundation needs some work, but you don’t know how to go about building a solid one.

I get it; you either have it or you don’t. The good news is, once it’s built, it will stand the test of time. Even when it crumbles a little, you’ll know how to piece it back together and pack it down tight.

Here’s what it’ll take.

1. Stop taking things personally. That might sound easier said than done, but it can be done. Because — A.) Whatever it is, it’s not about you. And B.) You’re not damaged or broken. You’re learning.
2. Spend time with yourself. Ideally, learn how to meditate. At the very least, take three to five minutes every day to clear your mind, pause the ruminating, and think about nothing. Don’t make it hard. Start with searching for a guided meditation on YouTube. Tuning into yourself is a great reminder that your foundation is stronger than you might think; you’ve already overcome so much.
3. Know your triggers. We all have them! We’ve had childhood trauma or negative experiences as an adult, and reminders can pull us into an emotional loop. By identifying those triggers, possibly by working with a therapist, you’ll be able to catch them sooner and avoid the spiral.
4. Become friends with fear. Why? Because it’s never going away, so you may as well embrace it. You can let it take you over like The Blob in the 1950s horror film or brush it aside like a mosquito bite. Fear is simply trying to protect you from something; learn to listen to its underlying message and use it for good.

There you have it. Incorporate these four tips into your life and your personal foundation will be stronger than ever. It’ll take work, but it’s so worth it!

What’s your story?

By Laura Berman Fortgang on July 2, 2023

In case you haven’t noticed, we’re living in an increasingly disconnected age.

For all the good technology does in bringing us together, it also adds distance and puts up walls.

We’re bombarded with information.
Overloaded with messaging.
Everyone is vying for our attention.

As a result, everything sort of gets jumbled together. Sometimes we can’t remember where we heard something or who said what.

All too often, rather than standing out, we blend into the scenery and become easily forgotten.

Unless….

We have a good story, and we all do.

Our STORY is what sets us apart from the next person. People remember stories.

If you haven’t seen my TEDx Talk yet about my client, I recommend you go watch it.

Because I’ll tell you my phone continues to ring because of that story.

When I get on a call with a potential client, they’re always mentioning “that story you told,” and it lets me know that it really resonated with them.

They related to it and were able to see that I could potentially help them in the way I helped my client.

That story has done more for my business in the last five years than anything else I’ve ever done.

It really drives home a point: in the world we live in, people are craving transparency, authenticity, and truth.

Whether you’re giving a TEDx Talk, writing for your website, posting on LinkedIn, or engaging in a sales conversation … your story matters.

Consider this —

Your audience is constantly asking, why, why, why?

Why you? now?, this program?, this topic?, and this price?

There’s a meaningful and genuine answer to every one of those questions, and it can best be conveyed in a story.

If you’re a business owner, that starts with your BRAND story.

If you’re not yet sure what that story is or how to tell it, I suggest starting by asking yourself these three questions:

Q1: What results do I create?
Q2: What moves me to do what I do?
Q3: What do I do that no one else does? What’s my way?

Here’s a quick peek into my story:

Q1: I help people create a career that they love, and I help people start their own businesses.

Q2: I don’t think anyone should suffer to make a living. Because I grew up with a father who HATED what he did, and he made us all miserable because of it.

I felt guilty for every dime he spent on me, for going to college, for making him beholden to that job that sucked. I had to overcome that feeling and avoid repeating his mistakes by doing my own thing.

Q3: I’ve untangled the quandary about what to do with your life and where to find answers.

Now it’s your turn. Take out a sheet of paper or pull up a blank screen, and jot down what first comes to mind. It doesn’t have to be perfect or polished. Just begin thinking about your story and work on it from there.

Stories will move you forward and get you to where you want to go.

So, what do you do?

By Laura Berman Fortgang on June 11, 2023

Whether you’re at a cocktail party, networking event, business mixer, or your kid’s baseball practice, it never fails…

Someone’s going to ask you THE question: “So, what do you do?”

Considering I’m a career and business coach, you’d think I LOVE this question. But no. It bugs me too.

Call it PTSD from when I first started out in the coaching industry — long before most people ever heard of coaching that didn’t involve Olympic gymnasts or football teams…

Or chalk it up to the countless hours I’ve spent reassuring anxious career changers and budding business owners that
a) their work isn’t their worth
and
b) their career doesn’t define their identity.

But I think asking it at every turn is an unfortunate social norm.

I’d much rather answer, “So, who ARE you?”

And go deep with:
“I’m someone who cares deeply about X.”
“I’m someone who has devoted my life to Y.”
“I’m someone who is driven by Z.”

We are so much MORE than what we DO.

You’re more than a copywriter, real estate agent, or coach. You’re a whole person with a whole life and meaning and value that has nothing to do with how you earn your living.

But, hey — we live in the real world with real bills, and nailing our answer to “What do you do?’” can open doors and opportunities.

Here’s the thing —

You’re boring yourself and your new acquaintance with the same old “copywriter,” “real estate agent,” “coach” answer. We have the opportunity to share so much MORE about how we are and what we bring to the world through our work.

A better way to think about it is this: what RESULTS do you create? In other words, talk about outcomes.

My quick answer? Depends on who I’m talking to.
“I help people figure out what they want to do with their lives.”
– or –
“I help coaches to raise their income and impact.”

This makes me feel good about the difference I’m making to the world, but more importantly — it piques interest and starts a conversation.

And it works for any job.

Copywriter: “I wordsmith products into profit.”
Real Estate Agent: “I help people find their dream home.”
Coach: “I help leaders look forward to Monday morning.”

Now you’ve got people’s attention. Throw out your title, and they’ll probably change the subject or possibly even make incorrect assumptions about what you truly do.

Offer them a results-focused teaser, and you’re inviting them to ask more.

Want to start a business? Ask yourself these questions first.

By Laura Berman Fortgang on May 21, 2023

Clients often come to me looking to make a career change — into a different job, different industry, or different level. Sometimes it’s a little shift, sometimes a big step up, and sometimes a major pivot.

And it’s never easy, but always worth it. Because if you’re feeling uncomfortable and that nagging feeling that you want something more isn’t going away — it’s time to get moving!

But fair warning: the biggest nag of all can get you into trouble if you let it.

I’m talking about the entrepreneurial bug — that pesky voice that’s telling you to go out on your own, hang your shingle, and do your own thing…there’s no shutting that bugger up…

So, if self-employment is calling you, you need to take it seriously. Don’t allow yourself to make the leap into business before giving it the attention it deserves.

Hear it out, push back, and get crystal clear on your plans for success. Skip this step, and you’ll kick yourself later. Trust me on this.

Start by asking yourself some key questions —

What are you selling?
What are your specific services?, and going to charge?
Will you become an LLC or incorporate?
What kind of seed money will you need?
Who are your ideal clients and where will you find them?
Who’s going to hold you accountable and keep you on track?

The reality is, it takes 1-3 years to build a sustainable service business. Most likely, you’ll be chief, cook, and bottle washer for a while. You may even have to do some work for free in the beginning. There’s a lot to take into consideration…

Are you willing to take the risks? Make the sacrifices? Do what it takes?

You can do it, but you’ll want to go into it with eyes wide open.