entrepreneurs

Are you good enough?

By Laura Berman Fortgang on March 12, 2023

If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.

Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

How to Make Your 2023 Burnout Free

By Laura Berman Fortgang on December 9, 2022

I don’t have to tell you we’ve all been through a tough few years.

Collectively.

Like me, you’ve probably had some personal things going on individually too. But the shared experience of a global pandemic, political unrest, economic uncertainty, and more is clearly taking its toll on us.

The zeitgeist is groaning about BURNOUT, and the grumble keeps getting louder.

The Great Resignation, the “return to office” push, quiet quitting, and the looming recession (or not?) are all symptoms of and contributors to this aggregate fatigue.

Burnout is on everybody’s mind. If you’re not suffering from it, you know someone who is.

I haven’t been quiet about the fact that it hit me hard in 2022. Even with all of my awareness and tools as a Master Certified Coach, it was rough.

Fortunately, I was able to recognize what was happening and knew exactly what to do. But I learned some valuable new lessons too.

If you find yourself struck with a bout of burnout, here’s what you need to know to cope and hopefully avoid it in the future —

1. You can’t outrun burnout.

Once you’re crispy and toasty around the edges, working harder to overcome it won’t work. You have to accept it and surrender to the idea that some balls are going to be dropped. And that’s okay!

Being in a prolonged state of fight or flight means your nervous system is shot and you’re heading into adrenal fatigue. You have to focus your remaining energy on healing. (Google: “how to heal adrenal fatigue”)

Eating nutritious foods, moving your body, spending time in nature, and meditating can make a tremendous difference in supporting your physical and emotional health.

2. You must ask for support.

Not getting the kind of support you want? Chances are at least some of the people that seem to have abandoned you are having trouble coping too, or they simply don’t know what to do.

Ask for the help you need; be specific. You’ll find that folks often step up … but only when you call on them. Let them know when, where, and how to show up for you.

The calvary may not be coming to your rescue, but you’ll have more help than you had before the ask — enough to take some of the pressure off.

3. Stop overperforming.

All too often, we set unsustainably high expectations for ourselves, and people come to expect us to go above and beyond. But the reality is, we’re overdoing it in ways that are just not necessary.

It’s time to focus on what really makes a difference — in your job, your family, and all aspects of life. Drop the perfectionism and embrace what matters most.

4. Be careful with your media consumption.

When you’ve run out of gas and want to chillax in front of the TV, steer clear of shows that trigger fear or toxic thoughts.

My recommendation these days? The Waltons. Yes, the old 1970s classic that harkens back to Depression-era/WWII-homefront perseverance. Trust me on this! It’s wholesome, progressive, endearing, and just the thing to put your mind at ease and lift your spirits.

I hope you’ll use these tips to ease into 2023 refreshed, recharged, and ready to take on the new year with zeal.

The Often-Overlooked Secret Behind Success

By Laura Berman Fortgang on December 4, 2022

In my line of work, I get to meet a lot of interesting people with interesting stories.

We’re talking about career change and personal growth, so these stories often include tales of facing obstacles, reevaluating priorities, and starting or scaling a business.

I coach folks throughout their journey, so we’re meeting at various stages along the way.

Sometimes they’re working a corporate job with dreams of making a side business their full-time gig.

Sometimes they’ve started a business but hit a plateau because they have too much on their plate and not enough help to get it all done.

And sometimes they’re somewhere in between…

We’re all grappling with various questions and challenges, and that’s okay — as long as we’re willing to ask for guidance, help, and input from those who are a few steps ahead.

No matter what it is, there’s always someone who’s been there, done that, and can make the next leg of your career or business journey easier for you.

A couple of weeks ago, I had the opportunity to sit down with Sadie Prestridge — founder of Prestridge & Co., an Executive Virtual Assistant agency.

An interesting person with an interesting story, I invited her to sit down with me and chat on my weekly Friday Focus. (You can catch me Fridays at 10am eastern on my Linked in Profile, Instagram (@LauraBFortgang) or our Facebook Group HERE)

You won’t want to miss this conversation — Watch in our Facebook Group

If you’re a business owner, feeling overwhelmed by all of your to-do’s — and not even sure what to do day-to-day to grow sustainably — here’s a tip: you have to hire help before you need it. It’s the only way to level up without coming unglued!

This is the often-overlooked secret behind the success stories you hear about.

Sadie shared some fantastic, practical advice that will help you identify, prepare for, and find the kind of support you need.

Only familiar with task-oriented virtual assistants? You might be surprised by what an executive VA can do.

If you’re working a day job, looking to quit, and wondering what it really takes to go out on your own, Sadie also shares the behind-the-scenes scoop on what it took to get her agency off the ground (sans the phony overnight success nonsense we’re all so sick of hearing). I think you’ll find her story inspiring.

Do You Create Roadblocks or Does Someone Else?

By Laura Berman Fortgang on November 6, 2022

When I talk to folks about making their next career move, I’m often met with an imaginary roadblock. At this point, I’ve come to expect it.

This phantom obstacle comes in the form of a prerequisite they’ve conjured up (one that doesn’t actually exist) — an unmet qualification, a missing credential, or insufficient experience.

It’s something they perceive as necessary, and it stops them from moving forward.

But the reality is, they’re usually just counting themselves out. They become their own gatekeeper.

Don’t get me wrong …

Sometimes a job requires a legitimate credential, as it should.

You wouldn’t want to board an airplane with a pilot who hasn’t completed the requisite number of flight hours. And you certainly wouldn’t trust your life to a surgeon who dropped out of medical school.

But for most careers, almost anything goes.

With enough creativity, confidence, and tenacity, you can usually chart your own course … within reason, of course.

Letting a self-imposed prerequisite block your path is self-sabotage.

“They’ll never promote me to director without an MBA.”
“I need a C-suite title before that firm will even consider my resume.”
“Nobody’s going to hire me as a developer without a computer science degree.”

Sound familiar?

Not too long ago, I was working with a client who was eyeing a VP position. She felt up for the challenge but was convinced she needed to reach for a lower rung on the ladder first. I encouraged her to go straight for the executive level role … and she landed it — just like that!

I often work with entrepreneurs who tell me they’re expecting to make about 600k but hoping for a million. I tell them to run the higher numbers, take million-dollar action, and go for it.

It’s like the Norman Vincent Peale quote:
“Shoot for the moon. Even if you miss, you’ll land among the stars.”

Even if you don’t reach your stretch goal, you’ll find yourself closer to where you really want to be.

Looking further down the road means seeing past the imaginary obstacles and roadblocks you’ve placed in your own way.

Bottom line: GO BIG!

And if you start second-guessing yourself, check for that slippery slope of self-imposed prerequisites.

Are YOU getting in your own way?

Social Media Brown Out

By Laura Berman Fortgang on August 2, 2022

August 1st ends my month-long social media blackout. I successfully took a full break from creating any content or outreach via social media or email, and it was an energizing exercise! That part of the break was easy. The harder part was staying off social media altogether. So, honestly, it was a brown out.

I purposely took the social media apps off my phone, so access was not immediate. Nonetheless, the addiction ran deep. I cut my screen time by more than half, but I still found myself taking the extra steps to access the apps and take a look. I posted a few stories on my Instagram just because it was fun.

The reason I took a break, which I shared in my last newsletter, was to recover from caregiver burnout. My body was in constant fight or flight mode, and I did find it very helpful to reduce the adrenaline/dopamine hits that checking in constantly can cause.

What I Learned:

Less is More: My Instagram grew more in the month I only posted stories (no reels, no posts) and held followers better than the previous month where we were posting almost daily.
Lost My Ability to Sit Still: Although checking social media on my phone was WAY down, I still did it. It was a constant itch I wanted to scratch, and I’m not happy about that. I regularly meditate and take THAT time, but WOW, was it eye-opening to see how I’m addicted to my phone!
Social Media is Social: Part of checking in on social media when I said I wouldn’t was because I missed people. Social media has become a way to be up-to-date on people I know and care about (at least the part they share publicly). It is a fact of our society that there just aren’t enough hours in our modern life days to call, write, or spend a lot of time checking in with those we care about. For example, my oldest kid is deep into his new career success, and social media lets me know more than a phone call would yield right now.

What I’ll Change:

I’m not putting the apps back on my phone. Making it harder to access is working in checking less often and being more present.
Posting for business can take on a new pace; one that works for me instead of being a slave to the “shoulds” and the algorithms.
I will pay more attention to burnout signs like constant “fight or flight” states and an inability to stay on task. I’ll take more unapologetic and full breaks BEFORE it becomes a crisis.

Like everything I share, I hope this helps you think about your social media consumption, and the load you are carrying during these incredibly challenging times.

Please know you’re not alone. Here is another article that might interest you on coping with burnout.

Are You Sorry? Really?

By Laura Berman Fortgang on May 15, 2022

Here’s a question for you: How many times a day do you find yourself saying, “I’m sorry.” If you took the time to count, I’d wager that many of you are saying those two words more often than you think.

Here’s my take on this – STOP IT!

I’m not saying you should abdicate responsibility when you do something wrong. What I am saying is that if you find yourself apologizing all day, every day, it’s time to evaluate why you do this and put a stop to it.

In my 27 years of coaching, I’ve noticed that this phenomenon is far more common with women. Why do women apologize for things when they didn’t do anything wrong? In many cases it’s because they are highly empathetic. Women often anticipate how others may feel or react and try to preemptively mitigate any damage with an “I’m sorry.”

The reality of life is that not every conversation with friends, family, or co-workers is going to be easy. You will need to have tough conversations to create and live the life you want. It’s so much easier to have these tough conversations when you release the burden of anticipating how others will react to what you are saying. Everyone is responsible for his/her own reactions and emotions. You’re not responsible for how the other person is going to react to the message that you are delivering!

I had an assistant for many years who had a habit of starting off statements with an apology. When she needed my assistance, she would say things like, “I’m sorry. Can I have five minutes of your time?” However, as our relationship progressed, I refused to let her apologize. I worked with her on skipping over the “I’m sorry to interrupt you,” or “I’m sorry, I hate to bother you,” and cut to the chase. There’s nothing wrong with simply saying “I have an issue that needs your attention. Please let me know when you have five minutes today to discuss this.”

Here is a quick and actionable tip you can use if you find yourself struggling with this. Turn that apology into a thank you. Instead of “I’m so sorry, I can’t make that work,” say “Thank you for thinking of me. I’m not going to be able to make that work.” Starting with a “thank you” allows the conversation to stay on equal footing. When you are constantly apologizing, it can make you appear less confident and competent.

Even if you’re late to a meeting, where it is appropriate to apologize for keeping someone waiting, you can say, “Thank you for waiting. I didn’t mean to be rude by being late. I was caught in traffic.”

So the next time “I’m sorry” is at the tip of your tongue, pause to evaluate whether an apology is needed. If not, change it into a thank you, and then go about your day knowing that you’re communicating with confidence.

What situations make you want to apologize?
Please comment and let me know.