Now What?® Coaching

from Laura Berman Fortgang

entrepreneurs

What are you scrappy and hungry for?

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I don’t know about you, but I am “scrappy and hungry, and I’m not throwin’ away my shot…”

If you’re one of the millions of people who enjoyed the hit sensation Hamilton, you may recognize this tune. Consider it our theme song for today.

I believe being scrappy and hungry is one of the under-appreciated keys to success. Sure, we say things like “hard work pays off,” but we tend to look at the people who’ve “made it” as capable, confident, and poised, forgetting they were once just getting started — scrappy, hungry, and willing to take a shot!

Their goals were worth it to them. Going after their dreams was worth the risk of being judged, getting it wrong, and putting in the work.

What about YOU? What are you scrappy and hungry for?

My clients often tell me they want to serve people, make an impact, grow a business, create change in the world, further a cause, make more money…the list goes on. They claim to really want it, but they’re not doing anything about it.

What are you scrappy and hungry for?So my question for them and for YOU is this: If not now, WHEN?

Because I’ve asked it so many times, I have a pretty good idea what your answer is: “I don’t know.” And there’s a good chance you’ll follow that up with, “HOW do I know?”

I’ve noticed we humans have a hard time recognizing when we’re ready. There’s no clear-cut way to know for absolute certain, of course, but there are some telltale signs —

    • You’re miserable.
    • You have an “itch” that keeps nagging at you that something isn’t right.
    • You’re daydreaming a lot, scrolling social media, envying folks who are doing what you want to do.

This is the universe, your internal guidance system, or whatever you believe whispering (or shouting!) at you that it’s time to TAKE YOUR SHOT.

But here’s the sign you most likely won’t get: an undeniable sense that you absolutely, without a doubt, feel ready. If you’re waiting for that, you’ll be waiting forever.

You’re going to have doubts. That’s normal. DO. IT. ANYWAY.

Get scrappy, listen to your hungry desire, and give it a real shot. Make your dream a priority.

Want to write a novel? Wake up every morning and write 1,000 words before getting out of bed.

Want to grow an audience on social media? Start posting valuable content every day; learn what they want from you.

Want to build a business? Focus on getting ONE customer or ONE client, and grow from there.

Are You Chasing Popularity or Purpose?

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We’re living in an age where being popular can come with big payoffs.

I’m not talking about being the popular kid in high school here, but the popular content creator, influencer, or business owner on social media. The ones getting all the attention.

Hits, clicks, likes, shares, and comments can turn into cold hard cash — or so it seems — IF you know what you’re doing.

There are definitely benefits to being popular.

But because we’re so distracted by the allure of internet fame and the mostly smoke-and-mirror promises of easy riches, far too many people are chasing popularity over purpose.

The reality is, popularity is just external validation — fans cheering from the outside, telling you “good job” — until someone else catches their attention.
But when you have internal validation — through doing something meaningful to you that hits a personal mark — your pursuits can carry you so much further.

Are You Chasing Popularity or Purpose?Don’t get me wrong. Popularity and purpose are not mutually exclusive. Having a crowd of avid supporters getting behind the work you love can be — “chef’s kiss” — amazing!

But popularity without substance isn’t going to keep you warm and cozy at night. Being in the spotlight for something that doesn’t really matter to you will probably lead to regrets down the line.

What can you offer?
How can you contribute?
Is there something you do that people benefit from?

Think of giving vs. getting; that’s what will help you feel good when you look in the mirror at the end of a long day.

But I must confess, I had to learn this the hard way…

When I was on The Oprah Winfrey Show many moons ago, it was a BIG moment for me in my business — a dream come true. I was going to be popular!

Things went fantastically well, so Oprah and her producers told me they wanted me back. In fact, they kept contacting me for two years to discuss my next possible segment.

But it never happened.

For two years, I kept holding onto the possibility of my opportunity to shine. Along the way, I lost focus on what really mattered.

Not blaming showbiz, but I will say that allowing myself to get strung along, caught up in the dream of gaining Oprah-darling popularity was…honestly…miserable.

It wasn’t until I returned to focusing on my substantive work that I was able to reclaim my confidence and happiness.

The moral of the story is that pursuing your dreams with an internally-driven approach beats chasing down externally-driven accolades — hands down. It’s more sustainable, fulfilling, and allows you to live in the moment, appreciate what you already have, and grow into the best version of yourself.

The Unfortunate Cost of Covering All Your Bases

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As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

The unfortunate cost of covering all your basesBut I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.

Are you good enough?

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If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.
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Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Are you good enough?Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

How to Make Your 2023 Burnout Free

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I don’t have to tell you we’ve all been through a tough few years.

Collectively.

Like me, you’ve probably had some personal things going on individually too. But the shared experience of a global pandemic, political unrest, economic uncertainty, and more is clearly taking its toll on us.

The zeitgeist is groaning about BURNOUT, and the grumble keeps getting louder.

How to Make Your 2023 Burnout Free by Laura Berman FortgangThe Great Resignation, the “return to office” push, quiet quitting, and the looming recession (or not?) are all symptoms of and contributors to this aggregate fatigue.

Burnout is on everybody’s mind. If you’re not suffering from it, you know someone who is.

I haven’t been quiet about the fact that it hit me hard in 2022. Even with all of my awareness and tools as a Master Certified Coach, it was rough.

Fortunately, I was able to recognize what was happening and knew exactly what to do. But I learned some valuable new lessons too.

If you find yourself struck with a bout of burnout, here’s what you need to know to cope and hopefully avoid it in the future —

1. You can’t outrun burnout. ​

Once you’re crispy and toasty around the edges, working harder to overcome it won’t work. You have to accept it and surrender to the idea that some balls are going to be dropped. And that’s okay!
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Being in a prolonged state of fight or flight means your nervous system is shot and you’re heading into adrenal fatigue. You have to focus your remaining energy on healing. (Google: “how to heal adrenal fatigue”)

Eating nutritious foods, moving your body, spending time in nature, and meditating can make a tremendous difference in supporting your physical and emotional health.

2. You must ask for support. ​

Not getting the kind of support you want? Chances are at least some of the people that seem to have abandoned you are having trouble coping too, or they simply don’t know what to do.

Ask for the help you need; be specific. You’ll find that folks often step up … but only when you call on them. Let them know when, where, and how to show up for you.

The calvary may not be coming to your rescue, but you’ll have more help than you had before the ask — enough to take some of the pressure off.

3. Stop overperforming. ​

All too often, we set unsustainably high expectations for ourselves, and people come to expect us to go above and beyond. But the reality is, we’re overdoing it in ways that are just not necessary.

It’s time to focus on what really makes a difference — in your job, your family, and all aspects of life. Drop the perfectionism and embrace what matters most.

4. Be careful with your media consumption. ​

When you’ve run out of gas and want to chillax in front of the TV, steer clear of shows that trigger fear or toxic thoughts.

My recommendation these days? The Waltons. Yes, the old 1970s classic that harkens back to Depression-era/WWII-homefront perseverance. Trust me on this! It’s wholesome, progressive, endearing, and just the thing to put your mind at ease and lift your spirits.

I hope you’ll use these tips to ease into 2023 refreshed, recharged, and ready to take on the new year with zeal.

The Often-Overlooked Secret Behind Success

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In my line of work, I get to meet a lot of interesting people with interesting stories.

We’re talking about career change and personal growth, so these stories often include tales of facing obstacles, reevaluating priorities, and starting or scaling a business.

I coach folks throughout their journey, so we’re meeting at various stages along the way.

Sometimes they’re working a corporate job with dreams of making a side business their full-time gig.

Sometimes they’ve started a business but hit a plateau because they have too much on their plate and not enough help to get it all done.

And sometimes they’re somewhere in between…

We’re all grappling with various questions and challenges, and that’s okay — as long as we’re willing to ask for guidance, help, and input from those who are a few steps ahead.

No matter what it is, there’s always someone who’s been there, done that, and can make the next leg of your career or business journey easier for you.

A couple of weeks ago, I had the opportunity to sit down with Sadie Prestridge — founder of Prestridge & Co., an Executive Virtual Assistant agency.

An interesting person with an interesting story, I invited her to sit down with me and chat on my weekly Friday Focus. (You can catch me Fridays at 10am eastern on my Linked in Profile, Instagram (@LauraBFortgang) or our Facebook Group HERE)

You won’t want to miss this conversation — Watch in our Facebook Group​

​The Often-Overlooked Secret Behind Success​

If you’re a business owner, feeling overwhelmed by all of your to-do’s — and not even sure what to do day-to-day to grow sustainably — here’s a tip: you have to hire help before you need it. It’s the only way to level up without coming unglued!

This is the often-overlooked secret behind the success stories you hear about.

Sadie shared some fantastic, practical advice that will help you identify, prepare for, and find the kind of support you need.

Only familiar with task-oriented virtual assistants? You might be surprised by what an executive VA can do.

If you’re working a day job, looking to quit, and wondering what it really takes to go out on your own, Sadie also shares the behind-the-scenes scoop on what it took to get her agency off the ground (sans the phony overnight success nonsense we’re all so sick of hearing). I think you’ll find her story inspiring.