Now What?® Coaching

from Laura Berman Fortgang

Following your passion

The Missing Ingredient to Make Wishes a Reality

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What’s something you wish for?

Maybe you’ve wished for it all your life. Maybe you’ve developed a longing for it over time. It could be something big or small, but it’s a desire that won’t leave you alone. You want it, and it matters to you.

Become a bestselling author.
Own a bed and breakfast in a seaside town.
Fund a trip around the world doing work you love.
Find a new, more fulfilling job!

Whatever it is, you just don’t know how to make it come true.

You could try manifesting it by meditating on a mountaintop … which might work!

– OR –

You could take more practical steps forward … which is much more likely to do the trick!

No matter what you wish to have or achieve, there is very likely a well-worn path to get there. You simply need to do the work.

But you might be wondering, if it’s as simple as that, why doesn’t everyone just go out there and make their wishes come true? Two reasons —

The Missing Ingredient to Make Wishes a RealityIf you’re anything like most people, you’d much rather
1.) seek pleasure
– OR –
2.) avoid pain

We tend to perceive things like creating structure, following the steps, and doing the work as pain — the boring, grueling, not-so-fun part.

We’re looking for instant wins rather than recognizing the potential in delayed gratification.

If your wish is to be good at playing the piano, you have to practice.​,
to grow your business by closing more sales, you have to do more sales calls, and
land your dream job, you’ll have to keep networking and updating your resume.

Just like you can’t build a house without a foundation, you can’t make your wish into reality without a structure. You’ll need to look at that blueprint and get to work.

It’s worked for me, and I see it work for my clients every day.

For example, a woman I worked with a few years ago saw the writing on the wall. A merger was coming at her company, and she was going to be out of a job. So she went to work creating a structure to find her new home.

She wanted to be known as the best person for the job.

And she didn’t just wish for it; she went for it!

Here’s what that looked like:

2x per month, she went to lunch with someone in her industry, a connection from LinkedIn.
1x per month, she spoke at a conference or association meeting.

So when the hatchet came down, she was only out of a job for three weeks. She’d created a structure that bolstered her career, took action, and was able to move into a new place with ease.

Is luck ever involved? Of course. But you create more lucky breaks for yourself if you’ve taken action and set the foundation for things to fall into place.

What are you going to do next to grant your own wish?

The Unfortunate Cost of Covering All Your Bases

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As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

The unfortunate cost of covering all your basesBut I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.

Why did I get “L❤️VE” tattooed on my arm?

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If you missed last week’s note, I talked about the lessons I learned hanging out in a tattoo parlor over the holidays, and it sparked some curiosity —

• Why a tattoo?, and L❤️VE?

I touched on it briefly, but it probably deserves further explanation.

What makes a woman approaching a certain milestone birthday suddenly get a tattoo?
Why choose L❤️VE?
And how does this relate to what we’re here to learn — about careers and business?
Well, I’ll tell you…

I’ve been a longtime student of A Course in Miracles — “a universal, metaphysical, self-study program of spiritual psychology.”

If you’ve never heard of it, I encourage you to go check it out. It’s a massive text, fascinating, and full of lessons for life.

One of my biggest takeaways from studying A Course in Miracles is this:

Every thought we have is either based in FEAR or it’s based in LOVE.

I chose to get LOVE tattooed on my wrist as a reminder to choose love.

Because fear is loud and intrusive and it will always take over … if you let it … if you forget that you always have the option to choose love.

This has been a constant challenge for me throughout my life, but even more so, over the past two years as a caregiver. It takes a lot to remember—in every moment—to be patient, present and choose love.

My tattoo is the beautiful reminder I needed.

Connecting more intentionally with love has also impacted my coaching and my business relationships. Every day, my clients and associates are either coming from fear, or they’re coming from love.

Here’s what I mean…

I had a long time client who wanted to move from the corporate world into nonprofits. But she was afraid to give up her corporate salary.

After working together through the fear and avoiding rash decisions, we were able to identify a perfect solution—joining the philanthropic arm of the corporation, which positioned her for a smooth transition into leadership in the nonprofit world later.

She chose love over fear and won.

Fear often blocks money too. If you’re afraid to ask for the money you want, you won’t get it. If you’re afraid of hearing no, you’ll underbid.

If you charge too little or accept a lower salary, you’ll quickly resent your clients or boss and take on headaches you could have avoided.

To find more peace, happiness, and success in life, you must remember to choose LOVE — including self-LOVE — in everything you do.

Choosing love over fear will always win in the end.

Lessons From The Tattoo Parlor

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I hope you had a wonderful holiday season and your year is off to a fantastic start!

We have some exciting announcements coming up, but first I want to share some wisdom I picked up over the break while hanging out at my local tattoo parlor…

As you may have noticed, I have a nose ring. At first, I wasn’t sure how it would come across in a professional setting, so I chose a subtle wink to my unconventional side—just a tiny dot of jewelry.

But while we were all home during 2020, I decided to get a full ring—and go bold! It was fun while it lasted; however, over the holidays I was ready for another change. I went back to the tiny dot and…I got a tattoo.

While at the parlor to change out the ring, I noticed that one of the guys getting inked glanced my way and let out a chuckle. I asked him to let me in on the joke, and he confessed that he didn’t think I looked like someone who would have a tattoo.

Well, joke’s on him. I am someone with a tattoo now, and I reminded him that you shouldn’t judge a book by its cover. After all, this guy was covered in art. When I pushed back, he conceded that he doesn’t appreciate judgment from strangers based on his looks either. And we shared a good laugh.

lessons from the tattoo parlor

My next appointment was about the tattoo I wanted that had some serious meaning behind it.

As a student of A Course in Miracles, I came to understand that we essentially only have two thoughts: love or fear. So I wanted a permanent reminder to choose love in every decision, conversation, and action.

Because the truth is, I’m not naturally wired that way. With a milestone birthday coming up, I no longer want fear to get in my way. The message is deeply meaningful for me.

Unfortunately, the tattoo artist wasn’t taking me seriously.

I noticed he was being rude and dismissive of me and my vision for the tattoo. Frankly, he was treating me like a pain in the ass. And when I called him out on it, he doubled down by mocking me.

So I asked him…

“Should we not do this? This is something I wanted to have fun with, but if the vibe’s not right, we don’t have to work together.”

From my perspective, the guy had an attitude problem.

Well, from his perspective, he thought I was the one with an attitude problem. “You came in hot,” he said.

Clearly, our energy was off. So I asked for a “do over” and we both decided to press the reset button

When he started again, he was gentle, educational, and we ended up having a great time together. It was an interesting experience.

In the end, I walked away with some key takeaways from these two tattoo parlor exchanges:

  1. Don’t judge a book by its cover; watch your assumptions!
  2. Read the energy in the room. What are you picking up from a person? What are you giving off?
  3. Be willing to walk away. If the energy isn’t right, it’s not going to be a good client experience. What are you willing to give up? How are you willing to shift?
  4. Don’t let your feelings fester. If the energy is off, call it out as it’s happening.
  5. Avoid projecting. For example, say, “I’m feeling judged,” not “you’re judging me.” People are more open to feedback when you’re not pointing fingers.

Remember, there’s something to learn in every experience if you pay attention. I hope you will put these lessons to good use in your business this year.

Start With Dessert

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We save the “best for last.” We “treat” ourselves with the satisfying pleasure of tantalizing sweets at the end of the meal. That finishing touch.

How does our propensity for dessert relate to knowing what’s right for our lives or career?

Dessert just feels so good as a taste sensation. Career and life satisfaction feels so good too, and we expect it to be the reward of hard work or a good decision. We experience it as a result.

What if, instead, we interpret that sensation as a guide? What feels good is a sign to keep going in that direction.

When clients pay handsome dollars to gain clarity by working with me, they want to go right into their analytical thinking, measuring if I can possibly be smart enough to know what they are built to do with their lives. How do I know? What will I do with them that will make them know too?

Oof. It’s exhausting.

There is little that is analytical about my process. It’s a process to get you to FEEL again. No deep breathing exercises, no meditation assignments nor long journaling assignments.

Nothing wrong with those methods, but I support my clients to feel their way out of the lack of clarity through a set of questions. Then, I measure the level of BS in the answers based on how it feels to me and to them. Sound crazy? Maybe, but it works.

You can start paying attention to how things feel for you right now. Feels good? Proceed. Feels wrong? Nothing will change that and the longer you ignore it, the worse it will get.

Now for the murky territory: Fear. Fear feels bad. Fear can be a reaction to something that feels good too!

It feels good to be creative (let’s just say), but fear kicks in right away that it’s not sustainable, or people will not like what you create, or you can’t make time for something not related to your current job.

In my recent work with a very unhappy career salesperson in their 40’s, he was sure he was ready for a change until he landed on what felt right as a future direction.

He knew it was right, the exercises we did confirmed it, his financial situation presented no obstacles to the change, BUT he was terrified. What if he failed? What if he wanted to get his job back and couldn’t? What if, what if, what if?

Dessert was ruined by the fear of gaining weight!

Nooooooo! Enjoy the dessert. Follow the feeling. Decide by how it feels.

DISCLAIMER: NO GLUTTONY

Is It Time for Your Own Business?

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According to the Census Bureau, more than 4.4 million new businesses were created in the U.S. during 2020 — the highest total on record. For reference, that’s a 24.3% increase from 2019 and 51.0% higher than the 2010-19 average. Half a million new businesses were started in January 2021, alone.*

What does that mean for you if you’re thinking of making the leap? It’ll mean you’re not alone, you’re not crazy and that the time has finally come for you to oversee your own schedule and destiny.

Will it be easy? NO.

But is it possible? YES.

Here are some things to consider if you’re contemplating your corporate exit:

Time

Will you create a side-hustle or leap in full time? It can take one to three years to build a sustainable service business depending on your network and propensity for hustle.

Money

It’s not out of the question to be able to start a service-based business with a few thousand dollars if equipment is not needed, but it’s all about how fast you can get cash coming in.

Figure out if you’ll be funding this yourself and how long you can go without an income as you build. If you are going to try to secure funding from family and friends, make very clear agreement and discuss each other’s expectations.

Here is a general idea of some things to budget for and what to think about.

What are you selling?

Where your original idea can change over time, it’s important to know what you are offering and for how much. How will the marketplace value your service? Does it match what you hope for? Do some informal market research speaking to several people you feel might be potential customers down the road. Find competitors and get a sense of what is working out there.

(Note: If you test this with friend, they will not be a good gauge of your worth in the marketplace. They are not likely to offer up big numbers that they wouldn’t pay themselves but remember others might)

Gaps in strengths and knowledge

You have to be honest with yourself. What is the skill you can’t wait to charge for? The result you can’t wait to create? Then, ask yourself what could get in the way of you being paid to use/create that? Are you afraid to talk to people? Are you unclear about how to market your service or even how to have a sales conversation? Do you have a hurdle to climb when it comes to understanding the technology, you’ll need to be all things as a solopreneur?

It is critical that you do an honest assessment and start upgrading your skills to fill the gaps or identify a partner or help that could be a part of the business to make it succeed.

Your odds

Just like adding kids to your life, or buying a home, you can’t wait for the perfect timing because there is no such thing. However, the trend is here and it’s a favorable time. Remember though, that according to JP Morgan Chase statistics, roughly a third of new businesses exit within their first two years, and half exit within their first five years. The survival rate of new businesses has been remarkably consistent over time.

All that means for you is to do your homework and prepare. Consistency of action, some planning, and a tremendous amount of gumption (fear is a good motivator!) are what will put you over the top.