Now What?® Coaching

from Laura Berman Fortgang

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Are you good enough?

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If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.
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Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Are you good enough?Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

The Trouble with “Work Hard, Play Hard”

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There was a time when I thought business and pleasure didn’t exactly mix.

I was all about getting work done, checking off lists, and doing an excellent job.

Even in my theater days — where fun was had by all — I tended to stay laser-focused on the job at hand.

But over the years, I noticed something interesting: some of the people I admired most knew how to have one heck of a good time while taking care of business.

So I started allowing myself to loosen up and to have more fun … and it changed everything!

These days, lots of folks seem to have a case of the blahs — not quite depression, but they’re feeling uninspired, especially when it comes to work.

Employers are grappling with low employee engagement and can’t get workers to step it up.

Needless to say, we’ve all been through a lot over the past few years and continue to deal with ongoing uncertainty. Burnout is more than a buzzword; it’s a reality I hear more and more about every day.

So what to do? For one thing, we must start making fun a priority. I’m not saying it’s a cure-all, but it’s certainly a potent treatment.

That hit of dopamine it provides can have a powerful impact.

It drives focus, boosts motivation, improves executive functioning, peps up productivity, and enhances satisfaction — just what the doctor ordered for business and success with less stress!

We’re all familiar with the phrase “work hard, play hard,” but we’re less familiar with the idea that play primes us to do better work.

I used to think you should wait until your work is completed to play, like eating your dinner before having dessert. But it turns out that giving yourself a dose of dopamine first is the way to go!

Here’s how I like to think about fun; it helps you…
​Forget
​Unnecessary
​Nonsense

Go ahead and feed your soul, remember your zest for life, and then do what you’ve gotta do.

Last week, I was chatting with alums of our Now What? Experience, and we talked all about how much fun matters.

One woman had been in a bit of a rut, so she decided to revisit the athletic days of her youth. Get this — she joined a basketball league specifically for women over 50, and it was far more than a good workout. She had a BLAST, and as a result, started showing up differently in her business.

I had my own version of this last year, revisiting my theater days. I did the musical Bright Star for community theater. The JOY this experience brought me was incredible, and everyone noticed how much it bled into my work. (I was nominated for a best actress award in the local theater circuit, which cracked me up because I did the show for FUN, not for recognition or accomplishment—is there a lesson there?)

What would bring YOU joy?

Spending more time on the golf course?
Playing the piano?
Getting into the woodshop again?
Creating art?
Having more sex?

If you’re in a bit of a rut and want your motivation and productivity to pick up, I encourage you to have more FUN!

When I work with people on career clarity, one of the first steps we take is to ensure life isn’t so stressful and horrible that it clouds your thinking. Fun, fun, fun!

To dopamine!

Why did I get “L❤️VE” tattooed on my arm?

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If you missed last week’s note, I talked about the lessons I learned hanging out in a tattoo parlor over the holidays, and it sparked some curiosity —

• Why a tattoo?, and L❤️VE?

I touched on it briefly, but it probably deserves further explanation.

What makes a woman approaching a certain milestone birthday suddenly get a tattoo?
Why choose L❤️VE?
And how does this relate to what we’re here to learn — about careers and business?
Well, I’ll tell you…

I’ve been a longtime student of A Course in Miracles — “a universal, metaphysical, self-study program of spiritual psychology.”

If you’ve never heard of it, I encourage you to go check it out. It’s a massive text, fascinating, and full of lessons for life.

One of my biggest takeaways from studying A Course in Miracles is this:

Every thought we have is either based in FEAR or it’s based in LOVE.

I chose to get LOVE tattooed on my wrist as a reminder to choose love.

Because fear is loud and intrusive and it will always take over … if you let it … if you forget that you always have the option to choose love.

This has been a constant challenge for me throughout my life, but even more so, over the past two years as a caregiver. It takes a lot to remember—in every moment—to be patient, present and choose love.

My tattoo is the beautiful reminder I needed.

Connecting more intentionally with love has also impacted my coaching and my business relationships. Every day, my clients and associates are either coming from fear, or they’re coming from love.

Here’s what I mean…

I had a long time client who wanted to move from the corporate world into nonprofits. But she was afraid to give up her corporate salary.

After working together through the fear and avoiding rash decisions, we were able to identify a perfect solution—joining the philanthropic arm of the corporation, which positioned her for a smooth transition into leadership in the nonprofit world later.

She chose love over fear and won.

Fear often blocks money too. If you’re afraid to ask for the money you want, you won’t get it. If you’re afraid of hearing no, you’ll underbid.

If you charge too little or accept a lower salary, you’ll quickly resent your clients or boss and take on headaches you could have avoided.

To find more peace, happiness, and success in life, you must remember to choose LOVE — including self-LOVE — in everything you do.

Choosing love over fear will always win in the end.

Holy Wow. Another Year. Can This One Really Be Different?

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What am I going to say? Of course, I’m going to say YES. Yes, it can.

There will always be circumstances beyond our control, and we will simultaneously have free will. Let’s put it to work.

I’m sitting down to write this after a local business morning networking group on the very first business day of the year. I had joined a couple of months back and was “giving it a chance.”

Holy Wow. Another Year. Can This One Really Be Different? by Laura Berman FortgangAfter more than two years of COVID isolation, I wanted to see people again and play closer to home. However, this morning it was very clear that I was not investing my time and energy in something that is worth “giving a chance” to, despite my best efforts.

I had all the evidence I needed: small-minded, scarcity mindset from a member fearing competition, broken agreements with me by another member, and finally, shoddy work on display from another. All in the scope of two and a half weeks.

There was a time where I may have waited things out for several months, or where I would be starting to miss meetings instead of telling the truth about what was not in alignment for me.

If you can relate and you’re wondering if you should stay with a group, a company, or even a relationship, take a look at some ways to shift your perspective that might be helpful:

Where do you retreat? Where do you advance? Keep this in mind as you make decisions.​
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You can make this a different year, just by being willing to put up with less nonsense. That’s what I’m doing. Care to join me?

Should You Soul Search Before the Job Search?

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Your teeth are clenched, your stomach lurches, you might even be breaking out in a nervous sweat, but you are proud of yourself for finally applying to a couple of jobs online and reaching out to two contacts that might help in your search.

Why the nerves?

Well, maybe you know it’s time for a change, but you can’t name what you want to do. Taking any action feels better than taking none, but will it get you anything better than you have now? Grasping at straws could lead to another mismatch, but if you take the time to do a little check in with your soul, you will sharpen your job search and get better results.

How do you do that?

I’m tired of hearing professional career guides talk about matching your job search to your values. Not because it lacks validity, but more so because the guidance is vague. There is so much more to the “soul search” part of the job search. It’s about you knowing yourself deeply, and then trusting that you can get the world to respond in kind. I find that once you know who you are, what you’re built to do, and what you want, it’s not that hard to make it happen successfully. (Sometimes, even where you are already working!)

Here are some things to be mindful of:
  • Triggers/Needs:
    You’re human. Your unresolved “stuff” is going to get in the way no matter where you work. Name them to master them.
  • Themes of Success:
    What is repeatable? Where do you easily get results?
  • Themes of Challenges:
    What are the things that grow you and stretch you? Are they surmountable?
  • Your “Artistry”:
    Your “special sauce.” The stuff that no one else can do.
  • The Outdated Motivator:
    MOST of us got where we are to overcome something or prove something that got planted in you as a reaction to something negative a verrrrrry looooooong time ago. You’ve got to recognize it, decide if that motivation still serves you. (HINT: not likely) Replace it with something empowering. Something you can create a future on instead of just reacting to the past.

What you’re good at isn’t always what you’re meant to do, and so many of us are still using the paper road map we were guided by in high school and college. It’s outdated! You need to fine tune your GPS. Don’t skip this step.

Join our next Career Clarity REBOOT September 12-16th (with bonus days September 17th and 18th)

Is It Time for Your Own Business?

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According to the Census Bureau, more than 4.4 million new businesses were created in the U.S. during 2020 — the highest total on record. For reference, that’s a 24.3% increase from 2019 and 51.0% higher than the 2010-19 average. Half a million new businesses were started in January 2021, alone.*

What does that mean for you if you’re thinking of making the leap? It’ll mean you’re not alone, you’re not crazy and that the time has finally come for you to oversee your own schedule and destiny.

Will it be easy? NO.

But is it possible? YES.

Here are some things to consider if you’re contemplating your corporate exit:

Time

Will you create a side-hustle or leap in full time? It can take one to three years to build a sustainable service business depending on your network and propensity for hustle.

Money

It’s not out of the question to be able to start a service-based business with a few thousand dollars if equipment is not needed, but it’s all about how fast you can get cash coming in.

Figure out if you’ll be funding this yourself and how long you can go without an income as you build. If you are going to try to secure funding from family and friends, make very clear agreement and discuss each other’s expectations.

Here is a general idea of some things to budget for and what to think about.

What are you selling?

Where your original idea can change over time, it’s important to know what you are offering and for how much. How will the marketplace value your service? Does it match what you hope for? Do some informal market research speaking to several people you feel might be potential customers down the road. Find competitors and get a sense of what is working out there.

(Note: If you test this with friend, they will not be a good gauge of your worth in the marketplace. They are not likely to offer up big numbers that they wouldn’t pay themselves but remember others might)

Gaps in strengths and knowledge

You have to be honest with yourself. What is the skill you can’t wait to charge for? The result you can’t wait to create? Then, ask yourself what could get in the way of you being paid to use/create that? Are you afraid to talk to people? Are you unclear about how to market your service or even how to have a sales conversation? Do you have a hurdle to climb when it comes to understanding the technology, you’ll need to be all things as a solopreneur?

It is critical that you do an honest assessment and start upgrading your skills to fill the gaps or identify a partner or help that could be a part of the business to make it succeed.

Your odds

Just like adding kids to your life, or buying a home, you can’t wait for the perfect timing because there is no such thing. However, the trend is here and it’s a favorable time. Remember though, that according to JP Morgan Chase statistics, roughly a third of new businesses exit within their first two years, and half exit within their first five years. The survival rate of new businesses has been remarkably consistent over time.

All that means for you is to do your homework and prepare. Consistency of action, some planning, and a tremendous amount of gumption (fear is a good motivator!) are what will put you over the top.