Now What?® Coaching

from Laura Berman Fortgang

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Why did I get “L❤️VE” tattooed on my arm?

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If you missed last week’s note, I talked about the lessons I learned hanging out in a tattoo parlor over the holidays, and it sparked some curiosity —

• Why a tattoo?, and L❤️VE?

I touched on it briefly, but it probably deserves further explanation.

What makes a woman approaching a certain milestone birthday suddenly get a tattoo?
Why choose L❤️VE?
And how does this relate to what we’re here to learn — about careers and business?
Well, I’ll tell you…

I’ve been a longtime student of A Course in Miracles — “a universal, metaphysical, self-study program of spiritual psychology.”

If you’ve never heard of it, I encourage you to go check it out. It’s a massive text, fascinating, and full of lessons for life.

One of my biggest takeaways from studying A Course in Miracles is this:

Every thought we have is either based in FEAR or it’s based in LOVE.

I chose to get LOVE tattooed on my wrist as a reminder to choose love.

Because fear is loud and intrusive and it will always take over … if you let it … if you forget that you always have the option to choose love.

This has been a constant challenge for me throughout my life, but even more so, over the past two years as a caregiver. It takes a lot to remember—in every moment—to be patient, present and choose love.

My tattoo is the beautiful reminder I needed.

Connecting more intentionally with love has also impacted my coaching and my business relationships. Every day, my clients and associates are either coming from fear, or they’re coming from love.

Here’s what I mean…

I had a long time client who wanted to move from the corporate world into nonprofits. But she was afraid to give up her corporate salary.

After working together through the fear and avoiding rash decisions, we were able to identify a perfect solution—joining the philanthropic arm of the corporation, which positioned her for a smooth transition into leadership in the nonprofit world later.

She chose love over fear and won.

Fear often blocks money too. If you’re afraid to ask for the money you want, you won’t get it. If you’re afraid of hearing no, you’ll underbid.

If you charge too little or accept a lower salary, you’ll quickly resent your clients or boss and take on headaches you could have avoided.

To find more peace, happiness, and success in life, you must remember to choose LOVE — including self-LOVE — in everything you do.

Choosing love over fear will always win in the end.

Holy Wow. Another Year. Can This One Really Be Different?

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What am I going to say? Of course, I’m going to say YES. Yes, it can.

There will always be circumstances beyond our control, and we will simultaneously have free will. Let’s put it to work.

I’m sitting down to write this after a local business morning networking group on the very first business day of the year. I had joined a couple of months back and was “giving it a chance.”

Holy Wow. Another Year. Can This One Really Be Different? by Laura Berman FortgangAfter more than two years of COVID isolation, I wanted to see people again and play closer to home. However, this morning it was very clear that I was not investing my time and energy in something that is worth “giving a chance” to, despite my best efforts.

I had all the evidence I needed: small-minded, scarcity mindset from a member fearing competition, broken agreements with me by another member, and finally, shoddy work on display from another. All in the scope of two and a half weeks.

There was a time where I may have waited things out for several months, or where I would be starting to miss meetings instead of telling the truth about what was not in alignment for me.

If you can relate and you’re wondering if you should stay with a group, a company, or even a relationship, take a look at some ways to shift your perspective that might be helpful:

Where do you retreat? Where do you advance? Keep this in mind as you make decisions.​
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You can make this a different year, just by being willing to put up with less nonsense. That’s what I’m doing. Care to join me?

Should You Soul Search Before the Job Search?

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Your teeth are clenched, your stomach lurches, you might even be breaking out in a nervous sweat, but you are proud of yourself for finally applying to a couple of jobs online and reaching out to two contacts that might help in your search.

Why the nerves?

Well, maybe you know it’s time for a change, but you can’t name what you want to do. Taking any action feels better than taking none, but will it get you anything better than you have now? Grasping at straws could lead to another mismatch, but if you take the time to do a little check in with your soul, you will sharpen your job search and get better results.

How do you do that?

I’m tired of hearing professional career guides talk about matching your job search to your values. Not because it lacks validity, but more so because the guidance is vague. There is so much more to the “soul search” part of the job search. It’s about you knowing yourself deeply, and then trusting that you can get the world to respond in kind. I find that once you know who you are, what you’re built to do, and what you want, it’s not that hard to make it happen successfully. (Sometimes, even where you are already working!)

Here are some things to be mindful of:
  • Triggers/Needs:
    You’re human. Your unresolved “stuff” is going to get in the way no matter where you work. Name them to master them.
  • Themes of Success:
    What is repeatable? Where do you easily get results?
  • Themes of Challenges:
    What are the things that grow you and stretch you? Are they surmountable?
  • Your “Artistry”:
    Your “special sauce.” The stuff that no one else can do.
  • The Outdated Motivator:
    MOST of us got where we are to overcome something or prove something that got planted in you as a reaction to something negative a verrrrrry looooooong time ago. You’ve got to recognize it, decide if that motivation still serves you. (HINT: not likely) Replace it with something empowering. Something you can create a future on instead of just reacting to the past.

What you’re good at isn’t always what you’re meant to do, and so many of us are still using the paper road map we were guided by in high school and college. It’s outdated! You need to fine tune your GPS. Don’t skip this step.

Join our next Career Clarity REBOOT September 12-16th (with bonus days September 17th and 18th)

Is It Time for Your Own Business?

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According to the Census Bureau, more than 4.4 million new businesses were created in the U.S. during 2020 — the highest total on record. For reference, that’s a 24.3% increase from 2019 and 51.0% higher than the 2010-19 average. Half a million new businesses were started in January 2021, alone.*

What does that mean for you if you’re thinking of making the leap? It’ll mean you’re not alone, you’re not crazy and that the time has finally come for you to oversee your own schedule and destiny.

Will it be easy? NO.

But is it possible? YES.

Here are some things to consider if you’re contemplating your corporate exit:

Time

Will you create a side-hustle or leap in full time? It can take one to three years to build a sustainable service business depending on your network and propensity for hustle.

Money

It’s not out of the question to be able to start a service-based business with a few thousand dollars if equipment is not needed, but it’s all about how fast you can get cash coming in.

Figure out if you’ll be funding this yourself and how long you can go without an income as you build. If you are going to try to secure funding from family and friends, make very clear agreement and discuss each other’s expectations.

Here is a general idea of some things to budget for and what to think about.

What are you selling?

Where your original idea can change over time, it’s important to know what you are offering and for how much. How will the marketplace value your service? Does it match what you hope for? Do some informal market research speaking to several people you feel might be potential customers down the road. Find competitors and get a sense of what is working out there.

(Note: If you test this with friend, they will not be a good gauge of your worth in the marketplace. They are not likely to offer up big numbers that they wouldn’t pay themselves but remember others might)

Gaps in strengths and knowledge

You have to be honest with yourself. What is the skill you can’t wait to charge for? The result you can’t wait to create? Then, ask yourself what could get in the way of you being paid to use/create that? Are you afraid to talk to people? Are you unclear about how to market your service or even how to have a sales conversation? Do you have a hurdle to climb when it comes to understanding the technology, you’ll need to be all things as a solopreneur?

It is critical that you do an honest assessment and start upgrading your skills to fill the gaps or identify a partner or help that could be a part of the business to make it succeed.

Your odds

Just like adding kids to your life, or buying a home, you can’t wait for the perfect timing because there is no such thing. However, the trend is here and it’s a favorable time. Remember though, that according to JP Morgan Chase statistics, roughly a third of new businesses exit within their first two years, and half exit within their first five years. The survival rate of new businesses has been remarkably consistent over time.

All that means for you is to do your homework and prepare. Consistency of action, some planning, and a tremendous amount of gumption (fear is a good motivator!) are what will put you over the top.

Unemployment, Civil Unrest, COVID and What It Has to Do with Your Career

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I sincerely hope that you are one of the people who still has a job in the midst of the COVID-19 crisis and the unrest in our country. Whether you do or not, we are going through something epic that the majority of us have no experience with. You’d have to be 100 years old to have lived through the last pandemic. We have not seen this level of unemployment seen since the 1930’s, and current day civil unrest is reminiscent of the 60’s. Facing all of this at once? Unprecedented. There is no roadmap on how to cope with all this.

A lot of people are understandably overwhelmed and upset. Their lives have been upended, and they are dealing with the pressures of working while juggling family at home. They do not have the breaks that come from kids being in school or summer camp. The deep pain of racism is palpable. Many are furloughed and are fearful that their job may not come back. Finances are in a long hiccup, and relationships are likely feeling the strain. All of this on top of missing friends and family we are not free to see. It’s a lot.

Let’s face it. For a lot of people, this is a shit show.

What can you do?

Remain calm
While fear can sometimes be a great motivator, try to manage your stress and anxiety. You will make better decisions and handle life’s uncertainty better if you can find a way to settle your mind and nervous system. Try a free meditation app on your phone or computer. Exercise! Try tapping to work with the emotions and thoughts that arise!

Be Strategic
Is it time to put the family on a strict budget? Are you in an industry that won’t recover any time soon? If so, how can you pivot? This is a good time to keep networking, whether you need a job or not, to keep yourself in the game, and learn what’s going on in your field.

Re-examine
For many, it’s become an opportunity to rethink careers and what you want from them. Does your management style need work? Do your priorities need reshuffling? How are you integrating the recent heightened awareness of systemic racism into your life and work? What are you grappling with in any area of your life? This is the time to examine and evolve.

Pivot
If you’re one of the people that has to pivot, the sooner you mourn your loss, the faster you can get on with your next step. Whatever you do, don’t look at your resume for guidance. Next, think about what marketable skills you have (even if they are hobbies). If you’ve long been holding back on making a change, the opportunity is here. You are not looking at a blank slate right now for no reason. It’s time to gather your resources and your courage to make the leap.

Redefine Opportunity
If the job market proves difficult, it’s natural to say there are no opportunities and to feel victimized. Now more than ever, opportunity needs to become something you create. Don’t wait for it to become available the usual ways. Redefine opportunity not only as something to attain, but also see the gap as the opportunity.

The future will not be about returning to normal. The future is evolving, and we will all be doing things a bit differently.

The upside of chaos is that it shakes things up to reveal new possibilities. It’s those that embrace it and proceed with focus who will bring in the new day successfully.

Please check out www.NowWhatCoaching.com and www.LauraBermanFortgang.com for more resources