Now What?® Coaching

from Laura Berman Fortgang

career reinvention

The Significance of the WIN

By on

When you’re looking to reinvent your career or start a business, resilience is crucial.

Because sooner or later, the going will get tough. You’ll need to not only stay motivated but also recover quickly and bounce back whenever you encounter difficulties.

One of the best ways to do this is to focus on your wins.

When facing challenge after challenge, it can feel like losing is imminent. Directing your attention toward your triumphs is like a continuous reminder that you’re actually someone who wins — and keeps winning — every day.

So whenever I work with a client, we start our session with a win.

Sometimes it’s something big — secured a dream job interview, landed a new client, booked a speaking gig, nailed a program launch.

But sometimes it’s something seemingly small — updating your resume, sending a newsletter, booking a discovery call, attending a networking event.

But a win is a win!

The Significance of the WIN by Laura Berman FortgangEven if you have to dig for it and rack your brain, always keep in mind that you’re a winner at something this month, this week, this morning… here’s why —

A win is something you WANT.
It’s INTEGRAL to your well-being.
And it NEGATES problems.

W.I.N.

If you have a challenging goal to tackle, wins can be the boost you need to get you there. Celebrating your victories leads to more favorable results.

A win changes your physiology. Focusing on your wins makes you shift from a stress-oriented mindset to one of possibility, wonder, and what’s next.

Your creativity amplifies, your problem-solving improves, and your confidence flourishes. You’re ready to take on the next step knowing there will be a positive outcome — if not exactly what you’re aiming for, something better than where you are. A win is imminent!

I’ll admit, this is easier said than done.

In fact, it’s been a personal challenge for me over the years. I thought my problems made me interesting, and I used them as comic fodder, part of my personality. But the self-deprecating humor wasn’t serving me.

It wasn’t until I learned to focus on what was right in my life that things began to shift. By focusing on what was right, I started doing more of what was right, and my wins beget more wins.

Success breeds success.

Break Out of the Norms You Set for Yourself

By on

Break Out of the Norms You Set for Yourself
I had to take a forced break from my usual live broadcast and my newsletter topic plan this past week due to my mother being in the hospital.

Between both my parents, other family members, and one of my children’s childhood spent in hospitals, I’ve been here all too many times.

HERE is disrupted, in hyper-vigilance, learning on the fly. It’s making important decisions while watching the American healthcare system flail and often fail to meet the needs of those that require care.

HERE is sitting with loads of time on my hands while I’m bedside to advocate for my loved one’s care, but not having enough brain power to do anything productive or move business forward.

HERE is going through every full-time job in your mind of what will be required to get your loved one to the next stage of care (or resuming their life) without being able to do anything to prepare because you have no idea when you have to activate a plan or what level of functioning you have to prepare for.

You can’t know until you know, which makes everything a last minute rush to an invisible finish line.

Good healthcare workers are heroes. Truly. I’m so grateful for those that truly care and fight alongside me for the care my loved ones need.

What I want to impart here is a call to action to wake up to your own life and shake yourself out of inertia. As I watch my mother struggle with a watershed moment where she is only likely to get worse and not better, I put forth this message to not let your life pass you by.

I’m not sharing about this personal challenge for your attention or sympathy. I don’t need it nor want it. I’m sharing to encourage you to shake off whatever is holding you back and take a bold action to move your life forward.

As hard as it seems, as impossible it appears to reach your desired outcome, as hopeless as your past results may make you feel, do something to break out of the norms you have set for yourself.

Yes, you have set them for yourself. You’ve accepted certain behaviors from yourself or others, you’ve let circumstances curb your possibilities, you may have even given up.
An All Too Familiar Place by Laura Berman FortgangSTOP THAT NOW.

Imagine sitting bedside (maybe some of you have) watching a loved one deteriorate to a shadow of their former selves. Imagine the things they never did and wanted to do.

The things they didn’t know how to say and never will. The wonderful things they did that they could never repeat again. What would that stir you to do?

Maybe it’s time to look at your bucket list. Maybe it’s just your to-do list that need a glance where you might find all the items are absurd in the bigger scheme of things.

Maybe it’s a look at your goals to find out if they’re really yours or better represent things you think you SHOULD do vs. really want to do. Maybe it’s just doing NOTHING and enjoying your life for a while that is the call. I don’t know, but you likely do.

I have nothing cataclysmic to share about what another round of being bedside is doing for me. Right now, it’s just draining and anxiety producing to not know what I’m preparing for.

So please, take heed. Break out of your fog. Take the driver’s seat of your life.

How to Bounce Back After Disappointment

By on

At some point, we all face disappointment.

Whether you get passed over for a promotion, lose a big client, your new program launch flops, or your business partner bails on you — things don’t always go as we hoped…and frankly, it sucks

But although feeling let down is perfectly normal, dwelling in disappointment won’t do you any good

It’s okay to be a little bummed, but you also need to be able to bounce back

And the key to bouncing back is a little trick called letting go.

The Buddhists believe that any pain we have is because we’re attached — to an outcome, to a person, to an expectation, etc. So their tradition, it’s all about practicing non-attachment.

Letting go is easier said than done, but it’s a powerful practice.

Think about it this way — nothing is permanent anyway. When the trees bloom in the springtime, the beauty is fleeting and followed by blossoms shriveling and falling away.

The idea is to feel emotions and experiences, be with your feelings, and let it go.

How does this apply to disappointment?

When you face disappointment, the level of pain you experience depends on how attached you were to the outcome.

But you might be thinking to yourself, “Wait, Laura, how am I supposed to achieve my goals if I don’t care about results?”

I get it; this advice seems counterintuitive for people who are ambitious, looking to make a career change, or eager to grow a business.

But here’s the thing —

When you’re working on something, of course you want it to come to be. However, the success journey is a fine dance of duality and rationality.

If you face disappointment, you’re going to mourn. Allow the feeling, sit with it, and set some parameters. How long are you going to give it?

That dream job or dream client slipped through your fingers? Give yourself three days to wallow mire, get back up, brush yourself off, and keep going.

How to bounce back after disappointment by Laura Berman FortgangHere are a few tips that work for me.
  1. Say to the universe or whatever higher power you believe in: This or something better! If one thing doesn’t work out, let it be what clears the path for something meant for you.
  2. Become a student and ask, “What did I learn from this?” Remember, whatever you picked up in this process is valuable, and regret is useless.
  3. Focus on what you do have. Whether than giving all the power to the thing you lost, put your attention on what’s already yours or what you’ve gained or can gain because of the loss.
  4. Stay in action. Movement is your friend and stagnant is an enemy that’s sure to set you back.

No matter how gut-wrenching it might feel at the time, you’ll get through it and on to bigger and better things. Soon enough, the disappointment will be behind you, and it’ll all work out in the end.

What’s your story?

By on

In case you haven’t noticed, we’re living in an increasingly disconnected age.

For all the good technology does in bringing us together, it also adds distance and puts up walls.

We’re bombarded with information.
Overloaded with messaging.
Everyone is vying for our attention.

As a result, everything sort of gets jumbled together. Sometimes we can’t remember where we heard something or who said what.

All too often, rather than standing out, we blend into the scenery and become easily forgotten.

Unless….

We have a good story, and we all do.

everyone has storyOur STORY is what sets us apart from the next person. People remember stories.

If you haven’t seen my TEDx Talk yet about my client, I recommend you go watch it.

Because I’ll tell you my phone continues to ring because of that story.

When I get on a call with a potential client, they’re always mentioning “that story you told,” and it lets me know that it really resonated with them.

They related to it and were able to see that I could potentially help them in the way I helped my client.

That story has done more for my business in the last five years than anything else I’ve ever done.

It really drives home a point: in the world we live in, people are craving transparency, authenticity, and truth.

Whether you’re giving a TEDx Talk, writing for your website, posting on LinkedIn, or engaging in a sales conversation … your story matters.

Consider this —

WhyYour audience is constantly asking, why, why, why?

Why you? now?, this program?, this topic?, and this price?

There’s a meaningful and genuine answer to every one of those questions, and it can best be conveyed in a story.

If you’re a business owner, that starts with your BRAND story.

If you’re not yet sure what that story is or how to tell it, I suggest starting by asking yourself these three questions:

Q1: What results do I create?​
Q2: What moves me to do what I do?​
Q3: What do I do that no one else does? What’s my way?

Here’s a quick peek into my story:

Q1: I help people create a career that they love, and I help people start their own businesses.

Q2: I don’t think anyone should suffer to make a living. Because I grew up with a father who HATED what he did, and he made us all miserable because of it.

I felt guilty for every dime he spent on me, for going to college, for making him beholden to that job that sucked. I had to overcome that feeling and avoid repeating his mistakes by doing my own thing.

Q3: I’ve untangled the quandary about what to do with your life and where to find answers.

Now it’s your turn. Take out a sheet of paper or pull up a blank screen, and jot down what first comes to mind. It doesn’t have to be perfect or polished. Just begin thinking about your story and work on it from there.

Stories will move you forward and get you to where you want to go.​

Want to start a business? Ask yourself these questions first.

By on

Clients often come to me looking to make a career change — into a different job, different industry, or different level. Sometimes it’s a little shift, sometimes a big step up, and sometimes a major pivot.

And it’s never easy, but always worth it. Because if you’re feeling uncomfortable and that nagging feeling that you want something more isn’t going away — it’s time to get moving!

But fair warning: the biggest nag of all can get you into trouble if you let it.

Want to start a business? Ask yourself these questions first. by Laura Berman FortgangI’m talking about the entrepreneurial bug — that pesky voice that’s telling you to go out on your own, hang your shingle, and do your own thing…there’s no shutting that bugger up…

So, if self-employment is calling you, you need to take it seriously. Don’t allow yourself to make the leap into business before giving it the attention it deserves.

Hear it out, push back, and get crystal clear on your plans for success. Skip this step, and you’ll kick yourself later. Trust me on this.

Start by asking yourself some key questions —

What are you selling?
What are your specific services?, and  going to charge?
Will you become an LLC or incorporate?
What kind of seed money will you need?
Who are your ideal clients and where will you find them?
Who’s going to hold you accountable and keep you on track?

The reality is, it takes 1-3 years to build a sustainable service business. Most likely, you’ll be chief, cook, and bottle washer for a while. You may even have to do some work for free in the beginning. There’s a lot to take into consideration…

Are you willing to take the risks? Make the sacrifices? Do what it takes?

You can do it, but you’ll want to go into it with eyes wide open.

The Unfortunate Cost of Covering All Your Bases

By on

As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

The unfortunate cost of covering all your basesBut I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.