Lessons Learned

The Unfortunate Cost of Covering All Your Bases

By Laura Berman Fortgang on March 19, 2023

As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

But I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.

Are you good enough?

By Laura Berman Fortgang on March 12, 2023

If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.

Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

Why did I get “L❤️VE” tattooed on my arm?

By Laura Berman Fortgang on January 19, 2023

If you missed last week’s note, I talked about the lessons I learned hanging out in a tattoo parlor over the holidays, and it sparked some curiosity —

• Why a tattoo?, and L❤️VE?

I touched on it briefly, but it probably deserves further explanation.

What makes a woman approaching a certain milestone birthday suddenly get a tattoo?

Why choose L❤️VE?

And how does this relate to what we’re here to learn — about careers and business?
Well, I’ll tell you…

I’ve been a longtime student of A Course in Miracles — “a universal, metaphysical, self-study program of spiritual psychology.”

If you’ve never heard of it, I encourage you to go check it out. It’s a massive text, fascinating, and full of lessons for life.

One of my biggest takeaways from studying A Course in Miracles is this:

Every thought we have is either based in FEAR or it’s based in LOVE.

I chose to get LOVE tattooed on my wrist as a reminder to choose love.

Because fear is loud and intrusive and it will always take over … if you let it … if you forget that you always have the option to choose love.

This has been a constant challenge for me throughout my life, but even more so, over the past two years as a caregiver. It takes a lot to remember—in every moment—to be patient, present and choose love.

My tattoo is the beautiful reminder I needed.

Connecting more intentionally with love has also impacted my coaching and my business relationships. Every day, my clients and associates are either coming from fear, or they’re coming from love.

Here’s what I mean…

I had a long time client who wanted to move from the corporate world into nonprofits. But she was afraid to give up her corporate salary.

After working together through the fear and avoiding rash decisions, we were able to identify a perfect solution—joining the philanthropic arm of the corporation, which positioned her for a smooth transition into leadership in the nonprofit world later.

She chose love over fear and won.

Fear often blocks money too. If you’re afraid to ask for the money you want, you won’t get it. If you’re afraid of hearing no, you’ll underbid.

If you charge too little or accept a lower salary, you’ll quickly resent your clients or boss and take on headaches you could have avoided.

To find more peace, happiness, and success in life, you must remember to choose LOVE — including self-LOVE — in everything you do.

Choosing love over fear will always win in the end.

Lessons From The Tattoo Parlor

By Laura Berman Fortgang on January 15, 2023

I hope you had a wonderful holiday season and your year is off to a fantastic start!

We have some exciting announcements coming up, but first I want to share some wisdom I picked up over the break while hanging out at my local tattoo parlor…

As you may have noticed, I have a nose ring. At first, I wasn’t sure how it would come across in a professional setting, so I chose a subtle wink to my unconventional side—just a tiny dot of jewelry.

But while we were all home during 2020, I decided to get a full ring—and go bold! It was fun while it lasted; however, over the holidays I was ready for another change. I went back to the tiny dot and…I got a tattoo.

While at the parlor to change out the ring, I noticed that one of the guys getting inked glanced my way and let out a chuckle. I asked him to let me in on the joke, and he confessed that he didn’t think I looked like someone who would have a tattoo.

Well, joke’s on him. I am someone with a tattoo now, and I reminded him that you shouldn’t judge a book by its cover. After all, this guy was covered in art. When I pushed back, he conceded that he doesn’t appreciate judgment from strangers based on his looks either. And we shared a good laugh.

My next appointment was about the tattoo I wanted that had some serious meaning behind it.

As a student of A Course in Miracles, I came to understand that we essentially only have two thoughts: love or fear. So I wanted a permanent reminder to choose love in every decision, conversation, and action.

Because the truth is, I’m not naturally wired that way. With a milestone birthday coming up, I no longer want fear to get in my way. The message is deeply meaningful for me.

Unfortunately, the tattoo artist wasn’t taking me seriously.

I noticed he was being rude and dismissive of me and my vision for the tattoo. Frankly, he was treating me like a pain in the ass. And when I called him out on it, he doubled down by mocking me.

So I asked him…

“Should we not do this? This is something I wanted to have fun with, but if the vibe’s not right, we don’t have to work together.”

From my perspective, the guy had an attitude problem.

Well, from his perspective, he thought I was the one with an attitude problem. “You came in hot,” he said.

Clearly, our energy was off. So I asked for a “do over” and we both decided to press the reset button

When he started again, he was gentle, educational, and we ended up having a great time together. It was an interesting experience.

In the end, I walked away with some key takeaways from these two tattoo parlor exchanges:

Don’t judge a book by its cover; watch your assumptions!
Read the energy in the room. What are you picking up from a person? What are you giving off?
Be willing to walk away. If the energy isn’t right, it’s not going to be a good client experience. What are you willing to give up? How are you willing to shift?
Don’t let your feelings fester. If the energy is off, call it out as it’s happening.
Avoid projecting. For example, say, “I’m feeling judged,” not “you’re judging me.” People are more open to feedback when you’re not pointing fingers.

Remember, there’s something to learn in every experience if you pay attention. I hope you will put these lessons to good use in your business this year.

Holy Wow. Another Year. Can This One Really Be Different?

By Laura Berman Fortgang on January 6, 2023

What am I going to say? Of course, I’m going to say YES. Yes, it can.

There will always be circumstances beyond our control, and we will simultaneously have free will. Let’s put it to work.

I’m sitting down to write this after a local business morning networking group on the very first business day of the year. I had joined a couple of months back and was “giving it a chance.”

After more than two years of COVID isolation, I wanted to see people again and play closer to home. However, this morning it was very clear that I was not investing my time and energy in something that is worth “giving a chance” to, despite my best efforts.

I had all the evidence I needed: small-minded, scarcity mindset from a member fearing competition, broken agreements with me by another member, and finally, shoddy work on display from another. All in the scope of two and a half weeks.

There was a time where I may have waited things out for several months, or where I would be starting to miss meetings instead of telling the truth about what was not in alignment for me.

If you can relate and you’re wondering if you should stay with a group, a company, or even a relationship, take a look at some ways to shift your perspective that might be helpful:

Where do you retreat? Where do you advance? Keep this in mind as you make decisions.

You can make this a different year, just by being willing to put up with less nonsense. That’s what I’m doing. Care to join me?

The Currency of Kindness

By Laura Berman Fortgang on January 1, 2023

I’ll let you in on something from the get-go here; I am writing this for myself as much as I’m writing this for you.

You may still be visiting friends and family for the holiday season and experiencing great acts of kindness, but you also may be biting your tongue very hard this week as you do your best to keep the family peace and BE KIND.

It’s that time of year. Peace on earth, goodwill towards men (and women!!) but let me ask you this: Are you kind to yourself? The harder you work to be kind to other people may reflect how hard it is for you to be kind to yourself.

The person I am most unkind to is myself. Can anyone else relate? Those with a strong inner critic work hard to not spew it out on to the innocent bystander, so instead, ratchet up the volume in their own head directing and redirecting the vitriol at themselves.

How does that work for you?

Does it motivate you? Does it keep you stuck or cause you to procrastinate?

I can promise you that turning your kindness on to yourself will make anything you want to accomplish easier for you to do. Ease into kindness and watch it become the currency that energizes your project or promise or whatever you are up to.

People with high standards cause themselves to suffer and refuse to break their own rules even if it works against them. It’s a novel idea to lower your standards if you’re an overachiever. To accept a lower standard can be tough because we’ll make it mean that we are cheating or being lazy or betraying ourselves in some way. However, the opposite is true. Allowing yourself to win helps ease your way to other successes.

I had a consultation with a woman this year who knew that her job was not serving her and that she needed a new, more fulfilling path. She had plenty of money to feel secure pursuing a new direction but her rules about money and spending (not seeing her betterment as an investment) led her to reject what seemed like a very strategic and safe change that was destined to make her happier. She would not break her rules despite them keeping her stuck and miserable!

As we cross over into another year, I ask you to invest in the currency of kindness and the benefit of breaking the rules that make you unhappy. Be kind to YOU.

Wishing you love, peace and happiness in the New Year.