When I started my coaching practice, I didn’t have a network.
I was an actress and a waitress with friends in the theater world, but I didn’t know anyone in business — nobody whatsoever to pay me for what I was trained to do.
In other words, I started from scratch. Maybe you can relate.
Things were tougher back then without social media, but there was also less noise. Even today, building a following isn’t the same as building a network you can tap into.
So what did I do? And what do I recommend my clients do now — whether starting a business or navigating a career?
1. Get out there!
Hiding behind your screen won’t cut it. You need to get to know people, look them in the eye, and spend some time together. (Introverts, this includes you!)
Meet people in person. Join industry groups, clubs, masterminds, or religious and civic organizations. Attend events, conferences, or workshops. The goal is to get face-to-face and let them get to know you.
2. Don’t just show up; really show up.
Be a giver. Contribute your time and skills.
Volunteer, serve on committees, and sign up to be a speaker. Find opportunities to be seen, interact with people, and make it known that you’re reliable, trustworthy, and have something valuable to offer.
3. Connect wisely.
Use social media strategically. On LinkedIn, focus on building connections with people who could benefit from your expertise and whose knowledge can help you grow.
Will these tips immediately lead to clients or job offers? Probably not. But everyone knows somebody, and this is how you get started.
It’s never too late, and you’re never too old. But the sooner you begin, the better prepared you’ll be when you need a network.
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