Laura Berman Fortgang

What are you scrappy and hungry for?

By Laura Berman Fortgang on May 14, 2023

I don’t know about you, but I am “scrappy and hungry, and I’m not throwin’ away my shot…”

If you’re one of the millions of people who enjoyed the hit sensation Hamilton, you may recognize this tune. Consider it our theme song for today.

I believe being scrappy and hungry is one of the under-appreciated keys to success. Sure, we say things like “hard work pays off,” but we tend to look at the people who’ve “made it” as capable, confident, and poised, forgetting they were once just getting started — scrappy, hungry, and willing to take a shot!

Their goals were worth it to them. Going after their dreams was worth the risk of being judged, getting it wrong, and putting in the work.

What about YOU? What are you scrappy and hungry for?

My clients often tell me they want to serve people, make an impact, grow a business, create change in the world, further a cause, make more money…the list goes on. They claim to really want it, but they’re not doing anything about it.

So my question for them and for YOU is this: If not now, WHEN?

Because I’ve asked it so many times, I have a pretty good idea what your answer is: “I don’t know.” And there’s a good chance you’ll follow that up with, “HOW do I know?”

I’ve noticed we humans have a hard time recognizing when we’re ready. There’s no clear-cut way to know for absolute certain, of course, but there are some telltale signs —

- You’re miserable.
- You have an “itch” that keeps nagging at you that something isn’t right.
- You’re daydreaming a lot, scrolling social media, envying folks who are doing what you want to do.

This is the universe, your internal guidance system, or whatever you believe whispering (or shouting!) at you that it’s time to TAKE YOUR SHOT.

But here’s the sign you most likely won’t get: an undeniable sense that you absolutely, without a doubt, feel ready. If you’re waiting for that, you’ll be waiting forever.

You’re going to have doubts. That’s normal. DO. IT. ANYWAY.

Get scrappy, listen to your hungry desire, and give it a real shot. Make your dream a priority.

Want to write a novel? Wake up every morning and write 1,000 words before getting out of bed.

Want to grow an audience on social media? Start posting valuable content every day; learn what they want from you.

Want to build a business? Focus on getting ONE customer or ONE client, and grow from there.

Are You Chasing Popularity or Purpose?

By Laura Berman Fortgang on May 7, 2023

We’re living in an age where being popular can come with big payoffs.

I’m not talking about being the popular kid in high school here, but the popular content creator, influencer, or business owner on social media. The ones getting all the attention.

Hits, clicks, likes, shares, and comments can turn into cold hard cash — or so it seems — IF you know what you’re doing.

There are definitely benefits to being popular.

But because we’re so distracted by the allure of internet fame and the mostly smoke-and-mirror promises of easy riches, far too many people are chasing popularity over purpose.

The reality is, popularity is just external validation — fans cheering from the outside, telling you “good job” — until someone else catches their attention.
But when you have internal validation — through doing something meaningful to you that hits a personal mark — your pursuits can carry you so much further.

Don’t get me wrong. Popularity and purpose are not mutually exclusive. Having a crowd of avid supporters getting behind the work you love can be — “chef’s kiss” — amazing!

But popularity without substance isn’t going to keep you warm and cozy at night. Being in the spotlight for something that doesn’t really matter to you will probably lead to regrets down the line.

What can you offer?
How can you contribute?
Is there something you do that people benefit from?

Think of giving vs. getting; that’s what will help you feel good when you look in the mirror at the end of a long day.

But I must confess, I had to learn this the hard way…

When I was on The Oprah Winfrey Show many moons ago, it was a BIG moment for me in my business — a dream come true. I was going to be popular!

Things went fantastically well, so Oprah and her producers told me they wanted me back. In fact, they kept contacting me for two years to discuss my next possible segment.

But it never happened.

For two years, I kept holding onto the possibility of my opportunity to shine. Along the way, I lost focus on what really mattered.

Not blaming showbiz, but I will say that allowing myself to get strung along, caught up in the dream of gaining Oprah-darling popularity was…honestly…miserable.

It wasn’t until I returned to focusing on my substantive work that I was able to reclaim my confidence and happiness.

The moral of the story is that pursuing your dreams with an internally-driven approach beats chasing down externally-driven accolades — hands down. It’s more sustainable, fulfilling, and allows you to live in the moment, appreciate what you already have, and grow into the best version of yourself.

Is an Identity Crisis Holding You Back in Your Business?

By Laura Berman Fortgang on April 30, 2023

In my coaching practice, I run into a lot of entrepreneurial spirits.

As people are talking through what they want to do with their life and career, the conversation often takes a familiar turn, and I know what’s coming —
“What I really want is to do my own thing!”

It’s an exciting revelation. Charting your own course and becoming your own boss is the ultimate freedom, and who doesn’t want that?

Well, as it turns out, lots of folks…

Most people like the idea of starting a business, but when it comes down to it, there’s a lot that holds them back.

In particular, they often run up against a doozy that stops them in their tracks … and it might not be what you think.

Sure, the money, resources, and logistics can be a challenge, but an even bigger hurdle tends to be something even closer to home.

If you’re considering venturing into business for yourself, your #1 obstacle is likely to be YOU.

Are YOU, in reality, someone who can own your own business? Is “business owner” an identity you’re ready to take on?

I was talking to a client recently who was kind of a big deal at her job. She’d carved out a successful career and was confident that she had what it takes to go out on her own — until she wasn’t.

As she began to take action, she started to freak out. “What if I don’t know what I’m doing?”

She started having an identity crisis. “What if I’m not cut out for this?”

So I had to get real with her. “The truth is, you don’t know what you’re doing — yet. But you’re learning. You’re planning. And you’re gathering the resources and support you need to set yourself up for success.”

Rather than let an identity crisis knock you off track, it’s best to embrace change as you grow.

Because in business, you’re going to keep growing, evolving, learning and taking on new identities along the way:
– One-on-one service provider to company boss with a team
– Startup founder to established entrepreneur
– Six-figure consultant to seven- or eight- figure mover and shaker
– Best kept secret to PR darling

There are so many different ways your identity will be challenged and shaped through the experience of business ownership. You have to be willing to embrace change and growth.

This might sound easier said than done, but it’s entirely possible. I see it all the time.

The best way I’ve found to adapt smoothly is to look closely at the reality of where you are now and where you want to go.

Think of it as a Venn diagram —
Circle A) What’s true now?
Circle B) What do I need to succeed?
Overlapping area: What do these two answers have in common?

That’s where the sweet spot is — the new identity you’re able to take on at any given time.

It’s from that sweet spot that you’ll be ready to take on anything!

The Missing Ingredient to Make Wishes a Reality

By Laura Berman Fortgang on April 23, 2023

What’s something you wish for?

Maybe you’ve wished for it all your life. Maybe you’ve developed a longing for it over time. It could be something big or small, but it’s a desire that won’t leave you alone. You want it, and it matters to you.

Become a bestselling author.
Own a bed and breakfast in a seaside town.
Fund a trip around the world doing work you love.
Find a new, more fulfilling job!

Whatever it is, you just don’t know how to make it come true.

You could try manifesting it by meditating on a mountaintop … which might work!

– OR –

You could take more practical steps forward … which is much more likely to do the trick!

No matter what you wish to have or achieve, there is very likely a well-worn path to get there. You simply need to do the work.

But you might be wondering, if it’s as simple as that, why doesn’t everyone just go out there and make their wishes come true? Two reasons —

If you’re anything like most people, you’d much rather
1.) seek pleasure
– OR –
2.) avoid pain

We tend to perceive things like creating structure, following the steps, and doing the work as pain — the boring, grueling, not-so-fun part.

We’re looking for instant wins rather than recognizing the potential in delayed gratification.

If your wish is to be good at playing the piano, you have to practice.,
to grow your business by closing more sales, you have to do more sales calls, and
land your dream job, you’ll have to keep networking and updating your resume.

Just like you can’t build a house without a foundation, you can’t make your wish into reality without a structure. You’ll need to look at that blueprint and get to work.

It’s worked for me, and I see it work for my clients every day.

For example, a woman I worked with a few years ago saw the writing on the wall. A merger was coming at her company, and she was going to be out of a job. So she went to work creating a structure to find her new home.

She wanted to be known as the best person for the job.

And she didn’t just wish for it; she went for it!

Here’s what that looked like:

2x per month, she went to lunch with someone in her industry, a connection from LinkedIn.
1x per month, she spoke at a conference or association meeting.

So when the hatchet came down, she was only out of a job for three weeks. She’d created a structure that bolstered her career, took action, and was able to move into a new place with ease.

Is luck ever involved? Of course. But you create more lucky breaks for yourself if you’ve taken action and set the foundation for things to fall into place.

What are you going to do next to grant your own wish?

Have You Noticed?

By Laura Berman Fortgang on April 16, 2023

Have You Noticed?

Coming out of a week of spring holidays, I’m reminded of something I’d like to share with you.

As you may know, I’m an ordained interfaith minister. In my study of religion, I learned enough about each of the world’s major faith traditions to notice important similarities – interesting stuff!

Something I find particularly fascinating is the tradition of springtime renewal.

Whether Christian, Jewish, Muslim, Pagan, or otherwise, people of many faiths around the world practice rituals of giving up something to move forward into renewal.

Ramadan is about fasting, giving up the pleasure of food.
Passover celebrants go without any leavened bread or bread products.
Forty days of Lent and giving up something precede Easter.

Whether you’re religious or not, there’s a lesson here. You can see it in nature with the new leaves budding from where the old were once shed.

We have the power to rise, to be absolved, to be free and clear and fresh . . . when we stop to reflect and let go.

What do you need to let go of to have the renewal of spring?

An unwanted habit that’s harming you.
A toxic relationship that’s weighing you down.
A job or a business that’s no longer serving you.

What awareness can you gain from examining this thing and shedding your attachment to it?

Where can you find release and bring forth a fresh and renewed sense of clarity and promise?

No matter how challenging things may seem right now —

Nature always renews. People have always renewed. So can you!

How to R.E.P.A.I.R. Broken Relationships

By Laura Berman Fortgang on April 9, 2023

The #1 key to success and fulfillment in your career or business is the relationships you have —

Relationships with employers or clients, with the people who report to you, and
Relationships with colleagues, vendors, prospects, competitors, or anyone you cross paths with on a given workday,
And most importantly, relationships with the people you love and care about…

But relationships are not always easy, and sometimes they’re downright difficult.

You’re going to deal with people that rub you the wrong way. You’re going to have to put some real effort into establishing and nurturing relationships that are meaningful and mutually beneficial.

And you’re going to run into conflict.

Even the strongest relationships get strained, start to unravel, and sometimes break, which is never fun.

Unless it’s time to let that person go, you’ll want to know the best way to go about mending the rift.

Here’s what I recommend when I coach clients on how to R.E.P.A.I.R. relationships:

Responsibility: Did you lose your cool or make a mistake? Chances are, you took some part in what happened. Take responsibility and own it.

Expect Nothing: Don’t expect the person to forgive you or to be angry or stubborn. Just go into the conversation with an open mind and be prepared to address what comes up.

Process Your Emotions: How are you feeling and why? What are you really angry about? What triggered you? Is there an unmet need? Get clear on what’s going on with you before going any further.

Apologize: For real. None of that “sorry IF” stuff. Express genuine regret for what you did and own up to it, without a hint of insincerity.

Invite Response: Don’t assume anything. Make sure everything’s okay. If you’re upset by their comeback, keep your cool. Go back to the beginning and work things out until you come to an understanding.

Agree on Next Steps: Explain how you’re going to move forward in the relationship. Will you do your best not to do it again? What can they expect from you in the future?

Repair: Don’t expect a quick fix. If you’ve broken trust or let someone down, it’ll take work and time to truly mend the relationship and make the bond strong again.

It might be tough, but it will be worth it. Meaningful relationships are too valuable to throw away over a spat, mistake, or misunderstanding.

Sometimes it’s not your fault, but if you played any part in what went wrong, it’s up to you to make it right.