Now What?® Coaching

from Laura Berman Fortgang

transition

Is an Identity Crisis Holding You Back in Your Business?

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In my coaching practice, I run into a lot of entrepreneurial spirits.

As people are talking through what they want to do with their life and career, the conversation often takes a familiar turn, and I know what’s coming —
“What I really want is to do my own thing!”

It’s an exciting revelation. Charting your own course and becoming your own boss is the ultimate freedom, and who doesn’t want that?

Well, as it turns out, lots of folks…

Most people like the idea of starting a business, but when it comes down to it, there’s a lot that holds them back.

In particular, they often run up against a doozy that stops them in their tracks … and it might not be what you think.

Sure, the money, resources, and logistics can be a challenge, but an even bigger hurdle tends to be something even closer to home.

If you’re considering venturing into business for yourself, your #1 obstacle is likely to be YOU.

Are YOU, in reality, someone who can own your own business? Is “business owner” an identity you’re ready to take on?

I was talking to a client recently who was kind of a big deal at her job. She’d carved out a successful career and was confident that she had what it takes to go out on her own — until she wasn’t.

As she began to take action, she started to freak out. “What if I don’t know what I’m doing?”

She started having an identity crisis. “What if I’m not cut out for this?”

So I had to get real with her. “The truth is, you don’t know what you’re doing — yet. But you’re learning. You’re planning. And you’re gathering the resources and support you need to set yourself up for success.”

Rather than let an identity crisis knock you off track, it’s best to embrace change as you grow.

Because in business, you’re going to keep growing, evolving, learning and taking on new identities along the way:
– One-on-one service provider to company boss with a team
– Startup founder to established entrepreneur
– Six-figure consultant to seven- or eight- figure mover and shaker
– Best kept secret to PR darling

There are so many different ways your identity will be challenged and shaped through the experience of business ownership. You have to be willing to embrace change and growth.

This might sound easier said than done, but it’s entirely possible. I see it all the time.

The best way I’ve found to adapt smoothly is to look closely at the reality of where you are now and where you want to go.

Is an Identity Crisis Holding You Back in Your Business?Think of it as a Venn diagram —
Circle A) What’s true now?
Circle B) What do I need to succeed?
Overlapping area: What do these two answers have in common?

That’s where the sweet spot is — the new identity you’re able to take on at any given time.

It’s from that sweet spot that you’ll be ready to take on anything!

The Unfortunate Cost of Covering All Your Bases

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As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

The unfortunate cost of covering all your basesBut I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.

Are you good enough?

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If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.
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Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Are you good enough?Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

An Argument for Life-Long Employment

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Maybe it’s being critically aware that I’m part of the sandwich generation or maybe it’s my heightened sensitivity brought on by the war in Ukraine, but the pain of those edging towards the end of their usefulness to the workplace is top of mind.

Few of us will be wealthy enough and most of us will be healthy enough to not fully retire at the traditional time.

Even though retirement is a wonderful, hard-earned privilege, there are many people who want to work after they reach retirement age in some way to give structure and meaning to their lives.

Not only are we living longer, saving is harder in our ever-more expensive world, but with that said, it’s also due to how lost people become when they are no longer ‘needed’ or stop contributing in a way that honors what they are capable of.

My father was made redundant eighteen months short of retirement in a company he worked at for 32 years. Dad was lost for the next 25 years. His identity was that job, the money he made, the travel it included and being needed somewhere every day. He dabbled in a couple of things before he gave up completely, but he was gutted.

My mother worked her whole life and was proactive and strategic. She fulfilled a life goal to go to college and graduated with her bachelors at age 54 and a master’s degree a few years later in library sciences, thanks to her company’s tuition reimbursement plan, which set her up for her post-retirement career.

She loved her work at the library until a bout with cancer and the rough medical treatment made it hard to hide a slower pace at work. Once she was done with treatment, her library boss systematically cut her hours until she was rendered useless and let her go. It was crushing and the loss took its toll on her self-esteem and health.

Employers want productivity and getting their money’s worth. I get it. Yet, how can we reinvent society to allow for people of all ages and capacity to participate in work that matters to them? It’s not just about money.

It’s about structure, meaning and identity. It’s so important to mental health and physical wellness. It makes for happier people and families.

We only have to look at Japanese culture to know it is possible. Older workers are paid higher wages and were guaranteed employment for life.

Pairing older and younger workers for skill exchanges have been run as social experiments. Respect for elders is the norm. Children care for parents. Nursing homes are for abandoned people.

The movie, THE INTERN, starring Robert DeNiro and Anne Hathaway, illustrated how younger workers, especially in leadership roles, dismiss older people, unable to imagine them adding value.

The drama unfolds in a way that the dismissed older worker, the intern, later becomes the boss’s wisest advisor.

Mentors, company historians, partners in systems innovation, problem solvers, trainers—- how can we evolve work so that we value experience? It may not be for everyone, but wouldn’t it be nice to know you’d never be irrelevant?

The way I see it, we evolve as a society this way or we start training kids that career planning is lifelong. There’s a first one, a pivot or two, an upward trajectory and then the homestretch of contributing until you can’t.

Retirement? It’ll be available or desirable for less of us. Meaning and contribution are major drivers when health allows for participating in society.

What do you think? Do you dream of a leisurely retirement? Do you think about that chapter as another working iteration?
Please comment and let me know.

The Helplessness of Career Transition

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Day in and day out I talk to people who are on a quest to make a change in their work and, therefore, their lives. With that daily privilege comes a front row seat to all the ways that people get in their own way. I’m a witness to helplessness in career transition and as harsh as this may sound, I think the helplessness is a convenient excuse.

Lorraine (name changed to protect confidentiality) was part of a COVID purge and was deflated by the swift and unexpected turn of events in her life. Perfectly understandable she had feelings of betrayal and loss. She could withstand unemployment for a while, but she felt paralyzed by the prospect of finding a new job during an economic downturn.

She admittedly enjoyed some time off, but as the days grew to weeks and then months, she found herself spinning and procrastinating. It was easier to focus on her kids and home projects. She didn’t even want to face the computer and plant herself down to research or apply for jobs online.

Sound familiar?

The Helplessness of Career Transition

Let me offer some different ways of thinking that can help you plant your butt in that seat and put daily action into your job search.
You must shift from:

• Victim to Opportunist — What if life’s sideswipe was not something that happened TO you but rather it was something that happened FOR you? This “new-agey” adage is becoming cliché, but it’s so accurate. Seeing yourself as a victim of this circumstance is a waste of time. Instead, realize it’s an opportunity to correct what you may have not liked about your previous post.

It may be the very kick in the pants you needed to make a change or at least wake you up out of complacency and make you take a good hard look at yourself. What if this really was part of a plan to get you on a path to something better? What will it take for you to see it as an opportunity?

• Lost to Grounded — So many clients feel lost. I know it’s unsettling but feeling grounded, focused and on a path is instantly available. Adopt a different mindset. Reframe “I’m lost” into “I’m uncomfortable not knowing my destination” or “I’m figuring it out.” Both are more powerful than “I’m lost.” It’s OK to not know where you’re headed as long as you make the work of finding the next thing your current destination. You’re on a path to finding the next thing.

• Scared to Willing — Fear is normal. It can be a great motivator until it isn’t because it freezes you, making action impossible. All you need is the will. Are you willing to do what it takes to get to the next job? You don’t have to know exactly HOW you’ll get there, but you have to be willing.

Your thoughts determine your action. If you’re scared and action is zero, “willing” will move you into action. What are you willing to do?

• Loser to Winner — It is FAR too easy to start believing you’re a loser because you were let go or something came to an end without your permission. I had a conversation yesterday with a man who was let go from his last two jobs. He had a sad sack story and was sliding into the pit of despair.

I asked him if it was his fault that those two jobs disappeared. The answer was equivocally no. There was no performance-based reason. These were cutbacks due to the policies of the last four years and then COVID. Surprisingly, saying it out loud that his losses were not his direct fault freed him from his “sad” story, and he was very energized as he told me his thoughts about the changes in his industry that led to the cuts.

He left the conversation with some clarity about where he could find new opportunities just by changing his MIND!

Helplessness is a result of not having practice. Who practices being unemployed? Nobody. There is no preparation training or even discussion about it. It likens to a tabu disease that evokes shame as if it were your recklessness that brought it on.

If you get no practice for being in between jobs (we hope you don’t have practice!), then how should you know how to cope? You don’t. Therefore, what’s required is more discipline and structure than you had when you were in a job. You have to create that for yourself.

Help yourself because it makes you MUCH MORE ATTRACTIVE as a candidate for employment. Would you hire the sad, helpless person, or the one who exudes well-being and clarity about their value?

Hmmmm. Come on, hop to it! You’re not helpless. Use your resourcefulness the way you would if this were a fun creative project you had to figure out. Pretend, if you have to. A new opportunity awaits.

Unemployment, Civil Unrest, COVID and What It Has to Do with Your Career

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I sincerely hope that you are one of the people who still has a job in the midst of the COVID-19 crisis and the unrest in our country. Whether you do or not, we are going through something epic that the majority of us have no experience with. You’d have to be 100 years old to have lived through the last pandemic. We have not seen this level of unemployment seen since the 1930’s, and current day civil unrest is reminiscent of the 60’s. Facing all of this at once? Unprecedented. There is no roadmap on how to cope with all this.

A lot of people are understandably overwhelmed and upset. Their lives have been upended, and they are dealing with the pressures of working while juggling family at home. They do not have the breaks that come from kids being in school or summer camp. The deep pain of racism is palpable. Many are furloughed and are fearful that their job may not come back. Finances are in a long hiccup, and relationships are likely feeling the strain. All of this on top of missing friends and family we are not free to see. It’s a lot.

Let’s face it. For a lot of people, this is a shit show.

What can you do?

Remain calm
While fear can sometimes be a great motivator, try to manage your stress and anxiety. You will make better decisions and handle life’s uncertainty better if you can find a way to settle your mind and nervous system. Try a free meditation app on your phone or computer. Exercise! Try tapping to work with the emotions and thoughts that arise!

Be Strategic
Is it time to put the family on a strict budget? Are you in an industry that won’t recover any time soon? If so, how can you pivot? This is a good time to keep networking, whether you need a job or not, to keep yourself in the game, and learn what’s going on in your field.

Re-examine
For many, it’s become an opportunity to rethink careers and what you want from them. Does your management style need work? Do your priorities need reshuffling? How are you integrating the recent heightened awareness of systemic racism into your life and work? What are you grappling with in any area of your life? This is the time to examine and evolve.

Pivot
If you’re one of the people that has to pivot, the sooner you mourn your loss, the faster you can get on with your next step. Whatever you do, don’t look at your resume for guidance. Next, think about what marketable skills you have (even if they are hobbies). If you’ve long been holding back on making a change, the opportunity is here. You are not looking at a blank slate right now for no reason. It’s time to gather your resources and your courage to make the leap.

Redefine Opportunity
If the job market proves difficult, it’s natural to say there are no opportunities and to feel victimized. Now more than ever, opportunity needs to become something you create. Don’t wait for it to become available the usual ways. Redefine opportunity not only as something to attain, but also see the gap as the opportunity.

The future will not be about returning to normal. The future is evolving, and we will all be doing things a bit differently.

The upside of chaos is that it shakes things up to reveal new possibilities. It’s those that embrace it and proceed with focus who will bring in the new day successfully.

Please check out www.NowWhatCoaching.com and www.LauraBermanFortgang.com for more resources