Now What Coaching

The Unfortunate Cost of Covering All Your Bases

By Laura Berman Fortgang on March 19, 2023

As a coach, I’m in the business of helping people get what they want — out of their career, their business, and their life.

Over the years I’ve observed a thing or two about wanting, and the many reasons why people often don’t get what they want.

One big reason is that they’re holding tight to the idea that they’ve got to cover all their bases.

I’ve had a few clients recently who were adamant about it.

They were convinced that they had to do everything humanly possible to be absolutely certain that they were giving themselves the greatest shot at success.

Which sounds good, right? Of course you’d want to give your next thing your best effort…

“But what if it takes longer than expected?”
“What if it doesn’t work out the way I hope?”
“What if I fail and fall flat on my face?”

That’s where clinging tight to those bases comes into play.

“I’m excited about opening a wine shop on Main Street, but I should probably keep designing websites on the side.”

“I’d like to focus on working with older widows and divorcées in my coaching business, but young professionals are my bread and butter, so I don’t want to change my marketing messaging.”

“I’m committed to partnering with my brother in his lucrative insurance business, but my old boss just told me about an opening at his new company. I should at least apply.”

Or in my client’s case, she took a severance package, stepped down from her corporate VP role, and made the decision to move in an exciting new direction…

Take a wild guess…

She started applying for more corporate VP roles that she didn’t even want! Slammed the door closed, celebrated her freedom, and then tried to sneak back in.

She claimed she was “just” covering her bases. She was tempted by the “what ifs.”

Look, I get it —
Change is uncomfortable.
Fear of failure is real.
Identities are difficult to shed.
Believing in yourself isn’t easy.
You’ve gathered all sorts of evidence that you’ll never really get what you want anyway.

But I’m here to tell you, I’ve seen it countless times —
You want to change careers, get a promotion, or launch a business?, and have to go all in!

You might think it’s safer to stick with what you know, but the real danger is getting stuck in what you don’t want.

I know it’s scary, but the key to success is focusing on what’s ahead of you, not what you’re attempting to leave behind.

Trying to cover all your bases only guarantees that you’re not going to get what you want.

Are you good enough?

By Laura Berman Fortgang on March 12, 2023

If I had a dollar for every time someone told me they didn’t feel good enough, I’d be on the Forbes list right behind Bezos.

Okay, I’m exaggerating … but it sure seems like it sometimes.

I dream of being a writer, but I’m not good enough.
I want to go after a big promotion, but I’m scared that I’m not good enough.
I’d like to start a business, but I’m not good enough.

They don’t always use those exact words, but the implication is always there.

Let’s talk about something more practical because only the best writers earn a living from it.
I would’ve gotten promoted by now if I had what it takes. I’m ready to jump ship and try something else.
Most businesses fail, so I don’t want to quit my day job, but having a coaching practice on the side would be nice.

Do you hear it? “I’m not good enough” is barely under the surface, but it’s there.

Maybe you can relate, so I’m here to tell you: YOU’RE ALREADY GOOD ENOUGH.

Don’t get me wrong; sometimes there IS more training or experience to be had, and I’m not suggesting you compromise your standards or settle for mediocrity.

What I mean is, you have to give this some real thought…

Why do you really think you’re not good enough? Whose measuring stick are you using?

Sometimes parents, family, the community we surround ourselves with, or society at large sends us a message that shapes the way we view ourselves. Sometimes well-meaning, sometimes not. Either way, the “not good enough” doesn’t do us any good.

I’ll give you an example…

Someone in my circle was a disappointment to their parents because they skipped college to sweep floors at a photography studio. Fast forward. Now this person is the owner of one of the largest media companies in the U.S.

If you’re suffering about not being good enough, you made the whole thing up. Sorry to sound harsh, but it’s the truth. The opinions of others aren’t weighing you down nearly as much as the super-high standards you’ve adopted and chosen to place on yourself.

But if I suggest that you lower your standards, yikes — I know, mind blowing. Immediate no, right?

I encourage you to reconsider. Here’s why —

If you’re working your tail off to try to prove something to someone….
If you’re suffering because you’ve realized you’ll never be Chief Justice of the U.S. Supreme Court or at the top of that Fortune list I mentioned earlier…
If you’re wallowing in self-doubt because your new business made $99,999.97 last year…

You’re not doing your best work. You’re operating from a place of defeat and desperation.

Success breeds success.

You don’t lower your standards to accept loss. You lower your standards so you can win, then win again, then win again.

If you’re focusing on the evidence that you’re not good enough, your attention is pointed in the wrong direction.

I didn’t make cheerleading in high school because I wasn’t good enough, like my friends — boo hoo! But it led me to find theater, which I loved! But I wasn’t good enough to make it to Broadway – which hurt! But it led me to what I do today, which I love even more!

I could’ve focused on the evidence that I wasn’t good enough. Instead, I focused elsewhere and found what I was meant to do.

The more you win, the better you’re going to do.

Holy Wow. Another Year. Can This One Really Be Different?

By Laura Berman Fortgang on January 6, 2023

What am I going to say? Of course, I’m going to say YES. Yes, it can.

There will always be circumstances beyond our control, and we will simultaneously have free will. Let’s put it to work.

I’m sitting down to write this after a local business morning networking group on the very first business day of the year. I had joined a couple of months back and was “giving it a chance.”

After more than two years of COVID isolation, I wanted to see people again and play closer to home. However, this morning it was very clear that I was not investing my time and energy in something that is worth “giving a chance” to, despite my best efforts.

I had all the evidence I needed: small-minded, scarcity mindset from a member fearing competition, broken agreements with me by another member, and finally, shoddy work on display from another. All in the scope of two and a half weeks.

There was a time where I may have waited things out for several months, or where I would be starting to miss meetings instead of telling the truth about what was not in alignment for me.

If you can relate and you’re wondering if you should stay with a group, a company, or even a relationship, take a look at some ways to shift your perspective that might be helpful:

Where do you retreat? Where do you advance? Keep this in mind as you make decisions.

You can make this a different year, just by being willing to put up with less nonsense. That’s what I’m doing. Care to join me?

Are You Playing The Short Game or The Long Game?

By Laura Berman Fortgang on December 16, 2022

We live in a time when people expect instant results.

And I get it.

When you’re in a difficult spot, stuck in a rut, and feel like you just can’t take it anymore — and you finally reach a breaking point where you want out…

You want OUT, and you want out fast.

But the tricky thing is your career and business happiness, fulfillment, and success requires playing the long game.

Getting caught up in short-term wins (a.k.a. survival mode) is what causes things to go wrong. It’s exactly why when people make rash moves, they often find themselves right back where they started.

Here’s what I mean —

I was talking to someone recently who was incredibly unhappy with their job. It was a classic case of overwhelm. Demanding boss. Grueling expectations. Excruciating schedule. Worst of all, this person felt trapped with no time to plot an escape or even figure out where else to go.

This is a tough but all-too-common catch-22 scenario. “I’ve got to find a new thing, but my current thing is consuming all of me, so I can’t.”

In another recent conversation, I was talking to a business owner. She was complaining to me that relationship building—getting on the phone, meeting up in person, and cultivating trust with her network—was taking up a heck of a lot of time.

From her perspective, building a business online – getting out there on social media, creating a brand, and following some marketing guru’s “simple step-by-step approach” – looked a whole lot faster and easier.

When assessing each of their sets of circumstances, I had the same question:
“Do you want to play the long game or the short game?”

The reality was, both of these folks were getting beat up pretty badly. They were letting their work get the best of them — allowing it to pack their calendar, drain their energy, and essentially, take over their lives.

No carving out time for what mattered most.
No focus on yielding the results they wanted.
No self-reflection, balance, or fulfillment.

Nothing but work, work, work … on the kind of stuff they didn’t want to be doing.

Fair warning: If you keep allowing yourself to get pummeled like this, there’s going to be a breakdown. I see it all the time! (Did you read last week’s email about burnout?!)

Stuck in a job or career that’s taking over your life? You have to find a way to carve out at least 30 minutes a day to plot your escape.

Looking for the best bang for your buck as a business owner? You have to focus on what’s working rather than getting distracted by empty promises of what may or may not work for you.

Improving your circumstances is all about optimizing your time, maximizing your efforts, and getting clear on what you really want.

If you wish to succeed on your terms, you must be willing to play the long game.

You have to think like an athlete — doing the conditioning, committing to workouts, and building muscle between games and wins. It’s not always fun or easy, but it’s worth the victory.

What can you do now to get yourself ready to reach your long-term goals?

Do You Create Roadblocks or Does Someone Else?

By Laura Berman Fortgang on November 6, 2022

When I talk to folks about making their next career move, I’m often met with an imaginary roadblock. At this point, I’ve come to expect it.

This phantom obstacle comes in the form of a prerequisite they’ve conjured up (one that doesn’t actually exist) — an unmet qualification, a missing credential, or insufficient experience.

It’s something they perceive as necessary, and it stops them from moving forward.

But the reality is, they’re usually just counting themselves out. They become their own gatekeeper.

Don’t get me wrong …

Sometimes a job requires a legitimate credential, as it should.

You wouldn’t want to board an airplane with a pilot who hasn’t completed the requisite number of flight hours. And you certainly wouldn’t trust your life to a surgeon who dropped out of medical school.

But for most careers, almost anything goes.

With enough creativity, confidence, and tenacity, you can usually chart your own course … within reason, of course.

Letting a self-imposed prerequisite block your path is self-sabotage.

“They’ll never promote me to director without an MBA.”
“I need a C-suite title before that firm will even consider my resume.”
“Nobody’s going to hire me as a developer without a computer science degree.”

Sound familiar?

Not too long ago, I was working with a client who was eyeing a VP position. She felt up for the challenge but was convinced she needed to reach for a lower rung on the ladder first. I encouraged her to go straight for the executive level role … and she landed it — just like that!

I often work with entrepreneurs who tell me they’re expecting to make about 600k but hoping for a million. I tell them to run the higher numbers, take million-dollar action, and go for it.

It’s like the Norman Vincent Peale quote:
“Shoot for the moon. Even if you miss, you’ll land among the stars.”

Even if you don’t reach your stretch goal, you’ll find yourself closer to where you really want to be.

Looking further down the road means seeing past the imaginary obstacles and roadblocks you’ve placed in your own way.

Bottom line: GO BIG!

And if you start second-guessing yourself, check for that slippery slope of self-imposed prerequisites.

Are YOU getting in your own way?

Career Lessons Learned from the Royal Family

By Laura Berman Fortgang on September 16, 2022

We just witnessed the end of an era.

After a lifetime of service to her country, the reign of Queen Elizabeth II came to an end — a sad day for so many worldwide.

We also witnessed a new beginning, as the man we’ve always known as Prince Charles transitioned into his role as King Charles III.

At nearly 74 years old, he’s stepping into a job he’s been planning and training for since childhood. Talk about succession planning!

As a career coach, I can’t help but find this fascinating.

While most of us set out to land a job that best suits us, we often make compromises that land us where we never expected to be. We don’t always get to follow the plan we charted from the start.

When Queen Elizabeth took the throne at age 26, she declared that no matter how long or short her life was, she was committed to being of service.

If you’ve ever been in survival mode, you might find yourself muttering “must be nice.” Being of service is a whole lot easier if paying the bills isn’t at the forefront of your mind. But hear me out…

If you’re finding yourself in a career conundrum right now, with no idea where to turn next, you’ll find your answer in their story.

I know, I know — it might not seem relatable.

But like Charles, you’ve been preparing for something all these years too. Like Elizabeth, you can answer the call to service too. Sure, you don’t have the royal family’s coffers behind you, but we’re all human, and we all have the ability to make the most of our lot in life.

Think about it. Ask yourself:

What do I have? What are my skills? What is my training?
Where are the places I’ve been fortunate enough to be that have prepared me to be of service?
What are the experiences that have built my career and life to this point?

Here’s a hint: The answers aren’t in your resume.

Think about the big picture. Consider what you’ve overcome. Reflect on the things that made you who you are on a deeper level. This isn’t about job titles or tasks completed; it’s about who you’ve become in the process.

We opened up registration for our new and improved (and sweetly priced) Now What?® Experience, where participants will do the “soul search” before the job search with our guidance and support. We close registration Tuesday at midnight eastern. You can still join us there!